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Real Estate Online Listing Presentation

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Selling Your Home, Online Listing Presentation

Selling Your Home, Online Listing Presentation


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  • 1. ONLINE MARKETING PLAN
  • 2. ONLINE MARKETING PLAN OBJECTIVES 88% of consumers begin their home search on the internet Reach the widest audience of potential buyers More buyers = better chance of finding one willing to meet your terms, price and desired closing date
  • 3. NEW MOVER SURVEY 94.3% said internet was becoming more important than print YES – 94.3% NO – 4.7% Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008
  • 4. 32% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
  • 5. NAR 2008 PROFILE OF HOME BUYERS & SELLERS FACTS ON WHAT IS WORKING AND WHAT IS NOT 2008 35 Signs Print ads Internet buyers are now here 30 25 2004: More buyers found 20 their home on internet than from signs 15 2002: Internet 10 surpassed print ads 5 0 1997 1999 2001 2003 2004 2005 2006 2007 2008 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008
  • 6. TOTAL MONTHLY MINUTES SPENT ONLINE (NATIONWIDE COMPARISON, in millions) Your home will be on REALTOR.com® - where more consumers spend the most time Source: comScore Media Metrix, April 2009 
  • 7. BEST OF BOTH WORLDS BUYERS SEARCH OUR LOCAL WEB SITE BUYERS WHO ARE JUST ON REALTOR.COM® BUYERS WHO SEARCH OUR LOCAL SITE AND PRINT ADS REALTOR.COM® For illustrative purposes. Varies by broker and region.
  • 8. Because REALTOR.com® has millions of listings… I will make yours stand out
  • 9. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • Enable your home to rise to the top of the search aabove all other homes by adding more photos
  • 10. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • Place my cell phone on multiple points to increase buyer calls for your property
  • 11. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? • I will make your home stand out with a video or virtual tour 150 million Americans watch videos on the internet every month
  • 12. FEATURED HOMES™ MARKETING SYSTEMSM • Front page positioning for your home
  • 13. FEATURED HOMES™ MARKETING SYSTEMSM • Triple the number of buyers who see your home
  • 14. FEATURED HOMES™ MARKETING SYSTEMSM • Exclusive position gets your home seen before all others
  • 15. ONLINE LISTING PERFORMANCE REPORT • Weekly tracking report shows how many buyers are looking at your home ©2009 REALTOR.com® All rights reserved. rdc_listing_presentation_081909