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Getting around the seemingly insurmountable problem of mobile latencies is possible by design. The latencies may remain, but by reducing the requirement to trigger server calls the efficiency and convenience of a mobile cart can start to feel a lot like a well designed desktop cart. Because research shows that every second added to page loads can reduce sales by 7%, getting every extra needless second out is a winning strategy for commerce on the mobile web. One such patented technology is the "instant-add" or "one-click" cart that takes no time at all to add, delete, or change quantities in an online shopping cart.