Let me tell you a story: What the Experts Say About Making Your Audience the Hero of the Story

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Let me tell you a story: What the Experts Say About Making Your Audience the Hero of the Story

  1. 1. Let Me Tell You a Story: Created by Susan Joy Schleef Created by Susan Joy Schleef What the Experts Say About Making Your Audience the Hero of the Story
  2. 2. “Human beings have always told their histories and truths through parable and fable. We are inveterate storytellers.” ~ Beeban Kidron, English film director PublicDomainImageSource:WikimediaCommons
  3. 3. “When we read dry, factual arguments, we read with our dukes up. We are critical and skeptical. But when we are absorbed in a story we drop our intellectual guard.” ~ Jonathan Gottschall, The Storytelling Animal PublicDomainImageSource:WikimediaCommons
  4. 4. “Stories are the natural way people process information. … Stories aren’t just for fun. No matter how dry you think your information is, using stories will make it understandable, interesting, and memorable.” ~ Susan M. Weinschenk, 100 Things Every Designer Needs to Know About People
  5. 5. “Even if you’re a middle manager delivering financials to your department in slides, you’re telling a story. A manager is constantly trying to persuade, contrasting where their team is today vs. where they want them to be.” ~ Nancy Duarte, Resonate: Present Visual Stories That Transform Audiences “There is a story locked in every chart.” ~ Bruce Gabrielle, Speaking PowerPoint: The New Language of Business
  6. 6. “Storytelling isn’t about opening your talk with a funny anecdote about your uncle’s prizewinning sturgeon. It’s about building a message using a powerful story line with a conflict and a resolution.” ~ Jonah Sachs, co-founder, Free Range Studios author, Winning the Story Wars
  7. 7. “Funny as it may sound, storytelling should not be confused with telling stories.” ~ Alexei Kapterev, Presentation Secrets
  8. 8. “A story structure literally ties together scattered pieces of information. A story can also help you focus your ideas, clarify your words and images, and produce an engaging experience for both you and your audience.” ~ Cliff Atkinson, Beyond Bullet Points
  9. 9. “Storytelling is nothing but putting facts in a sequence and making connections.” ~ Alexei Kapterev, Presentation Secrets Photo by Bill Branson
  10. 10. “Storytelling is the creative documentation of truth. A story is the living proof of an idea, the conversion of idea to action. A story’s event structure is the means by which you first express, then prove your idea … without explanation.” ~ Robert McKee, Story: Substance, Structure, Style and the Principles of Screenwriting
  11. 11. “ ‘What is the use of a book,’ thought Alice, ‘without pictures or conversations?’ “ ~ Alice in Wonderland by Lewis Carroll PublicDomainImageSource:Morguefile.com
  12. 12. “Stories may contain analogies or metaphors, powerful tools for bringing people in and helping them to understand our thoughts clearly and concretely.” ~ Garr Reynolds, Presentation Zen “You have to seize on those visuals your listener’s brain already understands from experience.” ~ Anne Miller, Metaphorically Selling
  13. 13. “Presentations are closer in form to movies or television than to speeches.” ~ Susan Joy Schleef, PresentationsWithResults.com
  14. 14. “At its core, effective presentation design is about revealing the truth. It’s about utilizing visuals as a backdrop to your story in order to further engage the senses, turning your presentation into an experience.” ~ Jon Thomas, @Story_Jon
  15. 15. “… a sequence of concise statements works dynamically to create the underpinnings for a compelling visual story in PowerPoint.” ~ Cliff Atkinson, Beyond Bullet Points
  16. 16. “A story is a tale with a beginning, a middle, and an end. It’s a quest … Whether it’s returning to Kansas (Dorothy in The Wizard of Oz) or killing the witch (Hansel and Gretel), this journey is the story, the plot, the means by which your character’s strengths and weaknesses are unveiled, his or her lessons learned.” ~ Barbara Shapiro, novelist
  17. 17. “… the Hero Quest forms the backbone of plot. This is the universal adventure, the journey – psychological, physical, or emotional – that we take in both literature and life when we set out in search of knowledge and wisdom.” ~ Nancy Lamb, The Art and Craft of Storytelling
  18. 18. “If a story is not about the hearer, he will not listen.” ~ John Steinbeck, American novelist Photo by Douglas Sladen Source: Wikimedia Commons
  19. 19. “You have to know what problem you’re solving for your audience because they don’t really care about your story. You’re only telling them your story because it’s their story. … How is your story helping you give a message that’s going to solve their problem?” ~ Devorah Spilman, storyteller & entrepreneur
  20. 20. “Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.” ~ Robert McKee, Story: Substance, Structure, Style and the Principles of Screenwriting
  21. 21. Susan “Joy” Schleef http://PresentationsWithResults.com  Copyright 2013 Presentations With Results, Inc. Learn more about story presentations Get my free game/report/story Taming the Content Marketing Dragon: An Entrepreneurial Hero’s Journey Free Access beginning Monday, Sept. 16, 2013 Use link in the description below! http://www.biztoolboxgiveaway.info/susanjoyschleef@gmail.com

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