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Repurposing Content to          Extend Your Brand,           Not Your BudgetPlease turn your speakers up to hear web audio...
Today’s SpeakersSusan Gunelius             Paula CrerarPresident & CEO of         Sr. Director, ContentKeySplash Creative,...
PollWhat is your biggest content   marketing challenge?
Repurposing Content to  Extend Your Brand,   Not Your Budget          Susan Gunelius           President & CEO        KeyS...
Clarifying Content    Semantics
Original Content
Duplicate Content
Repurposed Content
Why Repurpose Content?
Save Time
Extend Your Reach
Get Found
How to Repurpose Content
Content Forms•   Blog posts          •   Lists•   Articles            •   Interviews•   Videos              •   Tutorials•...
Content Channels Online        Offline           •   Local newspapers           •   Direct mail           •   Email newsle...
Content IntegrationOffline        Online                                   Brainshark                                     ...
Getting Help
Beyond In-house     Experts                  |       Consultants                        |     AuthorsHistory of AmEx Open ...
Affordable Freelancers
Creative Crowdsourcing• Guest blog posts• Contest entries• Photos and videos on  Facebook• Pins on Pinterest• Get creative!
Repurposed Content    Examples
Website & Blog                 Facebook          Google+                  YouTubeTwitter                Pinterest         ...
Blog Posts       Presentation     YouTube Video             Facebook           Image                                      ...
Repurposing a Whitepaper
Questions?Susan Gunelius                                Paula CrerarWebsite: www.KeySplashCreative.com            Website:...
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Repurposing Content to Extend Your Brand, Not Your Budget

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KeySplash Creative, Inc. President & CEO, Susan Gunelius, delivered this presentation with Paula Crerar, Sr. Director of Content Marketing for Brainshark, for a March 2013 webinar sponsored by Brainshark. The presentation teaches how to repurpose content as part of a content marketing strategy that builds a brand and business without significantly increasing the marketing budget.

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  • Here’s an example of repurposing a 1) whitepaper on trends in mobile, social and video behind a registration page Becomes 2) video infographic becomes twitter, Pinterest, YouTube, LinkedIn and facebook content, 3) blog article on trends AND 4) how to make video infographics, 5) guest post on infographic, 6) talking points for webinars and speaking opps, 7) one section of a resource page on our web site – good for SEO, 8) sales rep uses in sales process 9) PowerPoint slides that can be used for sales or marketing purposes 10) Newsletter article
  • Transcript of "Repurposing Content to Extend Your Brand, Not Your Budget"

    1. 1. Repurposing Content to Extend Your Brand, Not Your BudgetPlease turn your speakers up to hear web audio.If you are using your phone, call in using the followingnumbers, then mute your phone: Toll-free number 1-888-619-1583 (US & Canada) Audio Passcode:514 034 0213 # International Call in Numbers Twitter: #SharkWeb
    2. 2. Today’s SpeakersSusan Gunelius Paula CrerarPresident & CEO of Sr. Director, ContentKeySplash Creative, Inc. Marketing, Brainshark, Inc.
    3. 3. PollWhat is your biggest content marketing challenge?
    4. 4. Repurposing Content to Extend Your Brand, Not Your Budget Susan Gunelius President & CEO KeySplash Creative, Inc. Author of Content Marketing for Dummies
    5. 5. Clarifying Content Semantics
    6. 6. Original Content
    7. 7. Duplicate Content
    8. 8. Repurposed Content
    9. 9. Why Repurpose Content?
    10. 10. Save Time
    11. 11. Extend Your Reach
    12. 12. Get Found
    13. 13. How to Repurpose Content
    14. 14. Content Forms• Blog posts • Lists• Articles • Interviews• Videos • Tutorials• Podcasts • News• Infographics • Research• Presentations • Thought leadership• Images and photos • Demos• Press releases • Warnings
    15. 15. Content Channels Online Offline • Local newspapers • Direct mail • Email newsletters • Mobile apps • Brochures • Seminars • Speeches
    16. 16. Content IntegrationOffline Online Brainshark YouTubeNewsletter Page Groups Profile PageSpeeches Facebook Blog LinkedIn Instagram Profile Ads Groups Mobile Apps Twitter Ads Pinterest ChatsBrochures Lists
    17. 17. Getting Help
    18. 18. Beyond In-house Experts | Consultants | AuthorsHistory of AmEx Open Forum Source: Case Study: OPEN Forum, Scott Roen, VP OPEN Forum http://www.slideshare.net/fmsignal/case-study-open-forum-scott-roan
    19. 19. Affordable Freelancers
    20. 20. Creative Crowdsourcing• Guest blog posts• Contest entries• Photos and videos on Facebook• Pins on Pinterest• Get creative!
    21. 21. Repurposed Content Examples
    22. 22. Website & Blog Facebook Google+ YouTubeTwitter Pinterest Instagram
    23. 23. Blog Posts Presentation YouTube Video Facebook Image Ad Copy Updates SlideshowResearch Email Pinterest Pins Ebook Report Newsletter Seminar Infographic White Paper & Webinar Press Release Twitter Updates Brochure
    24. 24. Repurposing a Whitepaper
    25. 25. Questions?Susan Gunelius Paula CrerarWebsite: www.KeySplashCreative.com Website: www.brainshark.comTwitter: www.Twitter.com/susangunelius Twitter: pcrerarEmail: susan@keysplashcreative.com Email: pcrerar@brainshark.comFacebook:www.Facebook.com/susanguneliuswww.Facebook.com/keysplashcreativeLinkedIn: www.Linkedin.com/in/susanguneliusBooks: www.amazon.com/author/susangunelius
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