Leveraging the Internet and Social Media to Sell Your Home SUSAN ERNST, Realtor 978.764.3087 [email_address] www.TheHomeVoice.com

Home buyers rely on the Internet Massachusetts Home Buyers in 2007: Source: Profile of Home Buyers & Sellers -Massachusetts Report, National Association of Realtors, December 2007 90% used the Internet to search for homes before contacting an agent 3 Weeks Searched for average of before contacting an agent 88% purchased their home through a real estate agent

Home buyers rely on the Internet Newspaper Advertisement Internet Already Knew the Seller Friend or Neighbor Real Estate Agent Home Builder Yard sign 39% 29% 10% 8% 8% 2% 2% Where Massachusetts home buyers found the home they purchased: Source: Profile of Home Buyers & Sellers -Massachusetts Report, National Association of Realtors, December 2007

Custom Web site for your property: 10StarrCircle.com

Take a Visual Tour

Take a Visual Tour

People who watched the Visual Tour

Map this Home

Map this Home

Print a Brochure

Print a Brochure

Post on my Blog

Useful information on local market

Sites are optimized for search engines My Blog Custom site for home

Music video for the home

Promote on Facebook

Twitter: Tweet about it

Video on YouTube

Google AdWords Ads

Google AdWords Ads

Ads on CraigsList.org

Ads on CraigsList.org

Found on Google’s Real Estate section

Found on Google’s Real Estate section

Listing is syndicated to the most popular real estate sites