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Social Networking 201 Presentation
 

Social Networking 201 Presentation

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Presented at the 2010 Association of Junior Leagues International, Inc. Fall Leadership Conference in Portland, OR.

Presented at the 2010 Association of Junior Leagues International, Inc. Fall Leadership Conference in Portland, OR.

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Social Networking 201 Presentation Social Networking 201 Presentation Presentation Transcript

  • Social Networking 201Advanced tips and strategies AJLI Fall Leadership Conference September 23-25 • Portland, OR FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • ObjectivesToday we will learn how to:• capitalize on your existing League projects and expertise to create engaging content• engage with your network to create a real online community in support of your League’s mission and projects• identify tools to manage your social networking efforts FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Reassess• What are your goals?• What are your expectations?• Does your plan need revision? (Have a plan?)• Examined your website? FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Your Website• Foundation • Home base for information about your League - All social media profiles lead back to it• First info source about you to appear in search engine results• Does not impose limitations found on social media platforms FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Your WebsiteQuestions to ask:• Is it easy to navigate?• Is it easy and compelling to read? • Content • Fonts & text formats• Is it regularly updated?• Is it easy to connect to your social media channels? FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Your WebsiteShould have:• About Us information• Easy access to program descriptions • Short and sweet descriptions• Widget(s) on homepage linking to FB, Twitter, YouTube and/or blog• Easy to read fonts, colors, design• Compelling images• Contact Us information FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Your WebsiteBonus points:• “Donate Now” button• Rating from Charity Navigator or BBB• Testimonials• Links to partner/sponsor sites• E-commerce options for cookbook sales FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Your WebsiteLeverage website, with project information:• Create continuity across platforms • Basic Stats (i.e. who you are, contact info) • Messaging • Content FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Creating a community• Be open!• Post interesting, well-written content• Don’t forget visuals (when appropriate)• Answer questions• Ask questions/show interest in your community • Conduct polls/surveys FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Creating a community• Thank and recognize donors• Follow partners & sponsors• Thank and recognize partners & sponsors• Thank your followers• Comment on their content• Recommend/forward their content FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Creating a community• Follow nonprofits or organizations with expertise in issues you are working on• Follow your local community • News organizations • Government• Follow sister Junior Leagues! FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Developing Content• League in the news • Subscription news service • Google news search • Google alerts• New focus area announcement • Who, what, when, where, why • News/info related to your focus areas • Press releases FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Developing Content• Events • press releases • event reminders • post-event wrap (i.e. photos, sponsor thank-you, results)• League history • Interesting historical facts FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Facebook• Use a fan page • Obtain vanity URL • Do not fragment your intended audience• Utilize appropriate FB applications • Customize content use FBML• Consider changing landing page• Link back to your website• Update at least 2-3 times/week; at most 1-2 times/day• Allow followers to post comments & content• Monitor comments & respond FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Case Study: AJLI FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Case Study: AJLIHow it’s done:• Use available, FB created applications • “Videos” for YouTube videos • “Links” to link back to AJLI website• FBML application • Reproduce & link to existing content - Blog (What We’re Thinking)• Involver • Twitter FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Twitter• Try to keep name length short• Post at least 3-5 times a day • Keep message brief • Limit to key details • Limit adjectives• Include (and shorten) links• Link to multimedia content• Ask & thank for retweets FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Twitter• Follow key people/organizations • (See slide 9: Building a Community)• Monitor keywords • Variations of your name • Issue-area related keywords• Use a Twitter management system• Follow JLs FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Twitter• Use Hashtags • indicates a trending topic, makes search easier - Designated: #[keyword] • Use when appropriate - Do not overuse • Make an effort to use: #FF/#FollowFriday FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Case Study: AJLI FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Case Study: AJLIHow it’s done:• Twitter management tool: HootSuite • Monitor keywords: - “Junior League” - “#JuniorLeague” • Monitor comments/questions directed to @JuniorLeague - Respond promptly; provide appropriate information • Track trending topics - use appropriate hashtags FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Case Study: AJLI FALL LEADERSHIP CONFERENCE ! September 23-25, 2010 • Portland, OR
  • Blogging• Post every 3-4 weeks • Consider commenting on other blog posts • Reproduce content from other sources (with permission & proper attribution) • Feature guest writer• Link to new posts on homepage and/or Twitter and/ or Facebook • Send multiple tweets about new content• Consider using Wordpress or self-hosting• Use visuals FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Case Study: AJLI FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Case Study: AJLIHow it’s done:• Consider what’s in the news & what will be in the news• How does The Junior League fit into the story?• Research• Content development• Review & editing• Photo search & editing• Post FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • YouTube• Create account on YouTube’s nonprofit channel• Include YouTube player on website & FB page• Keep it short! • 15 minute maximum video time• Don’t be afraid of DIY aesthetic FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Case Study: AJLI FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Case Study: AJLI• JLTV on www.AJLI.org after site redesign• Video tab on FB page• Content development • Use existing videos - JL History video - Kids in the Kitchen media highlights reel • Use of Flip cams for JL member testimonials FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Measuring ROI• ROI = Return on Investment• What does ROI mean for nonprofits? • What does it mean for your League? FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Measuring ROI• Website traffic • Linking back to your website• Average number of “likes”/ “RTs” / comments• Increase in inquiries to League HQ• Increased success with media coverage/ placements• Event/fundraiser outcome FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Measuring ROIMeasurement methods• Built-in website analytic tool • Google Analytics• Facebook fan page analytics• Twitter • Tweetreach • Twitter Analyzer • Klout FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Measuring ROI FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Measuring ROI FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Measuring ROI FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Measuring ROI FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Measuring ROI FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • What’s Next?• Mobile sites • Browsing on-the-go• Geo-social networking • i.e. Foursquare, Gowalla, MyTown• Mobile applications FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR
  • Any Questions? FALL LEADERSHIP CONFERENCE September 23-25, 2010 • Portland, OR