Social Media for Volunteers
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Social Media for Volunteers

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Developed for Do Good Lab; presented on Monday, May 23, 2011.

Developed for Do Good Lab; presented on Monday, May 23, 2011.

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  • DM: Reach out directly to your strongest supporters\n
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Social Media for Volunteers Presentation Transcript

  • 1. Social Media for VolunteersPresented by: Susan Chavez, Nonprofit Consultant
  • 2. Context• Situation: Effective social networking requires near 24/7 content creation, interaction and sentiment monitoring• Problem:Volunteers have jobs/school/family/ other and can only devote a limited amount of time• Solution: Develop strategy and choose the right tools
  • 3. Steps• Production• Remix• Listen• Distribution
  • 4. Production
  • 5. Production = Content Development
  • 6. Developing Content• New project announcement • News/info related to new/ongoing projects • Press releases
  • 7. Developing Content• Events • Press releases • Event reminders • Post-event wrap up (i.e. photos, sponsor thank- you, fundraising results)
  • 8. Remix
  • 9. Remix = Use & modify content for multiple channels
  • 10. Blog• Auto-post to Twitter and/or Facebook • Twitterfeed• Share Widget • StumbleUpon, Digg, FB, Twitter, etc.
  • 11. Facebook• Update: min. – 2x / week, max. – 1-2 times / day• Allow followers to post comments & content • Monitor comments & respond• Encourage key supporters to share• Use Facebook fan page applications • Native applications • Consider using third party applications
  • 12. FacebookNative applications• Photos• Links• Surveys• Notes• Events
  • 13. Facebook
  • 14. Facebook
  • 15. Facebook
  • 16. Facebook
  • 17. Facebook
  • 18. Facebook
  • 19. FacebookThird-party applications• Networked Blogs• Involver • Twitter for Pages • YouTube for Pages • Static HTML for Pages
  • 20. Twitter• Post at least 3-5 times a day• Don’t be afraid to post an item more than once• Ask & thank for retweets• Create your own hashtags (Register them on WhatTheTrend.com)
  • 21. Questions?
  • 22. Listen
  • 23. Listen = Learn & participate
  • 24. Blog• Find, read & comment on other blogs• Offer to guest blog on other sites• Participate in a blog carnival
  • 25. Facebook• Like or comment on other NP pages• Share relevant content from other NP pages on your page
  • 26. Twitter• Create lists• Participate in relevant tweetchats• DM important invites/notices• Use a Twitter or social media dashboard
  • 27. TwitterTweetchats• #smNPchat • For small NPOs looking to create maximum impact • Every other Friday, 9 am Pacific• #SocEntChat • Social entrepreneur chat • 1st Wednesday of every month, 1-3 pm Pacific
  • 28. TwitterDM important invites/notices• Bulk DM • TweetGuru
  • 29. Distribution
  • 30. Distribution = Manage Output
  • 31. ManagementSocial Media Dashboard• Post directly to a social media channel of choice or schedule posts for later dates.• Monitor mentions and/or monitor search terms of interest• Distribute social media outreach tasks among team• Mobile application for on-the-go management
  • 32. ManagementSocial Media Dashboard• HootSuite• CoTweet• Tweetdeck• Seesmic
  • 33. ManagementHootSuite• Pros • Manage multiple social media tools • Monitor multiple key terms• Cons • Multiple member task management requires subscription
  • 34. HootSuite
  • 35. ManagementCoTweet• Pros • Manage multiple social media tools • Ideal for team task distribution/ management• Cons • Searches maintained as separate tabs
  • 36. CoTweet
  • 37. ManagementSeesmic• Pros • Manage multiple social media tools • Offers Bit.ly integration• Cons • Conversations are difficult to track
  • 38. Seesmic
  • 39. ManagementTweetdeck• Pros • Manage multiple social media tools • Functions as a stand-alone application• Cons • Application feature not suited for team work
  • 40. TweetDeck
  • 41. Measuring ROISocial MediaMeasurement• Facebook Insights • Demographics • Interaction
  • 42. Measuring ROISocial MediaMeasurement• Twitter • Tweetreach • Twitter Analyzer • Klout • PeerIndex
  • 43. Measuring ROISocial MediaMeasurement• Comprehensive • Frogloop ROI Calculator
  • 44. Recap Production = Content DevelopmentRemix = Use & modify content for multiple channels Listen = Learn & participate Distribution = Manage Output
  • 45. Questions?