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Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
Social Media for Volunteers
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Social Media for Volunteers

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Developed for Do Good Lab; presented on Monday, May 23, 2011.

Developed for Do Good Lab; presented on Monday, May 23, 2011.

Published in: Technology
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  • Blog already has great content, these are other ideas....\n
  • Post-event wrap up is something many, even pro-staffed orgs, overlook\n
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  • Take your strong suit, blog, and push out content\n
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  • Best practices\n
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  • Best practices\n
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  • DM: Reach out directly to your strongest supporters\n
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  • Transcript

    • 1. Social Media for VolunteersPresented by: Susan Chavez, Nonprofit Consultant
    • 2. Context• Situation: Effective social networking requires near 24/7 content creation, interaction and sentiment monitoring• Problem:Volunteers have jobs/school/family/ other and can only devote a limited amount of time• Solution: Develop strategy and choose the right tools
    • 3. Steps• Production• Remix• Listen• Distribution
    • 4. Production
    • 5. Production = Content Development
    • 6. Developing Content• New project announcement • News/info related to new/ongoing projects • Press releases
    • 7. Developing Content• Events • Press releases • Event reminders • Post-event wrap up (i.e. photos, sponsor thank- you, fundraising results)
    • 8. Remix
    • 9. Remix = Use & modify content for multiple channels
    • 10. Blog• Auto-post to Twitter and/or Facebook • Twitterfeed• Share Widget • StumbleUpon, Digg, FB, Twitter, etc.
    • 11. Facebook• Update: min. – 2x / week, max. – 1-2 times / day• Allow followers to post comments & content • Monitor comments & respond• Encourage key supporters to share• Use Facebook fan page applications • Native applications • Consider using third party applications
    • 12. FacebookNative applications• Photos• Links• Surveys• Notes• Events
    • 13. Facebook
    • 14. Facebook
    • 15. Facebook
    • 16. Facebook
    • 17. Facebook
    • 18. Facebook
    • 19. FacebookThird-party applications• Networked Blogs• Involver • Twitter for Pages • YouTube for Pages • Static HTML for Pages
    • 20. Twitter• Post at least 3-5 times a day• Don’t be afraid to post an item more than once• Ask & thank for retweets• Create your own hashtags (Register them on WhatTheTrend.com)
    • 21. Questions?
    • 22. Listen
    • 23. Listen = Learn & participate
    • 24. Blog• Find, read & comment on other blogs• Offer to guest blog on other sites• Participate in a blog carnival
    • 25. Facebook• Like or comment on other NP pages• Share relevant content from other NP pages on your page
    • 26. Twitter• Create lists• Participate in relevant tweetchats• DM important invites/notices• Use a Twitter or social media dashboard
    • 27. TwitterTweetchats• #smNPchat • For small NPOs looking to create maximum impact • Every other Friday, 9 am Pacific• #SocEntChat • Social entrepreneur chat • 1st Wednesday of every month, 1-3 pm Pacific
    • 28. TwitterDM important invites/notices• Bulk DM • TweetGuru
    • 29. Distribution
    • 30. Distribution = Manage Output
    • 31. ManagementSocial Media Dashboard• Post directly to a social media channel of choice or schedule posts for later dates.• Monitor mentions and/or monitor search terms of interest• Distribute social media outreach tasks among team• Mobile application for on-the-go management
    • 32. ManagementSocial Media Dashboard• HootSuite• CoTweet• Tweetdeck• Seesmic
    • 33. ManagementHootSuite• Pros • Manage multiple social media tools • Monitor multiple key terms• Cons • Multiple member task management requires subscription
    • 34. HootSuite
    • 35. ManagementCoTweet• Pros • Manage multiple social media tools • Ideal for team task distribution/ management• Cons • Searches maintained as separate tabs
    • 36. CoTweet
    • 37. ManagementSeesmic• Pros • Manage multiple social media tools • Offers Bit.ly integration• Cons • Conversations are difficult to track
    • 38. Seesmic
    • 39. ManagementTweetdeck• Pros • Manage multiple social media tools • Functions as a stand-alone application• Cons • Application feature not suited for team work
    • 40. TweetDeck
    • 41. Measuring ROISocial MediaMeasurement• Facebook Insights • Demographics • Interaction
    • 42. Measuring ROISocial MediaMeasurement• Twitter • Tweetreach • Twitter Analyzer • Klout • PeerIndex
    • 43. Measuring ROISocial MediaMeasurement• Comprehensive • Frogloop ROI Calculator
    • 44. Recap Production = Content DevelopmentRemix = Use & modify content for multiple channels Listen = Learn & participate Distribution = Manage Output
    • 45. Questions?

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