Social Media for  Fundraising            Susan Chavez       Nonprofit Consultant
Today’s Agenda     • Using what you’ve got     • Social fundraising tools     • Trends to watch out for
Using What You’ve Got
Tip: Avoid “shinynew toy syndrome”
Using what you’ve got•   Facebook•   Twitter•   YouTube•   Blog
FacebookFree the Children• We Day campaign  – Fan gate  – $1 per “Like”    • Contributed by outside sponsors
Facebook• Custom content  – Change landing page    • Fan gate  – Custom tab• Regular updates  – One Wall post ≠ not enough...
TwitterEpic Change• To Mama with Love campaign  – #ToMamaWithLove
Twitter• Multiple daily updates• Use hashtag  – Cause-related  – Custom for campaign• Ask for retweets  – “Thank you”• Dir...
YouTubePancreatic Cancer Action Network• Video calls-to-action
YouTube• Your own channel   – YouTube Nonprofit program      • Video overlay• Content  – Fundraising appeal  – “Who we are...
BlogCharity: Water• Fundraiser spotlights
Blog• Tagging  – Categorizes posts  – Improves search results• Blog ideas  – Fundraiser background     • Fundraising miles...
Social FundraisingTools
Social Fundraising Tools          • Causes          • Fundly          • Crowdrise          • FirstGiving          • Givezo...
Causes•   Custom cause-community fundraising platform     – For 501(c)3 registered nonprofits•   Multiple options for rais...
Fundly• For 501(c)3 registered nonprofits• Provides customizable fundraising form page  – Add video and pictures  – Post t...
Crowdrise•   Create custom fundraising page     – Custom Crowdrise URL     – Supporters can create personal pages to suppo...
FirstGiving• Create custom fundraising page   – Supporters can create personal pages to support     your cause• Promotion ...
Givezooks• Fundraising platform for 501(c)3 registered  nonprofits   – Campaigns   – Wishlists   – Events• Supporters can ...
CanadaHelps• Registered Canadian nonprofits• Create custom fundraising page• Multiple ways for supporters to donate  – Per...
Trends to Watch OutFor
Trends • Technology • Generations
Tech Trends• Social Media   – Facebook: 54% women as of 2010   – Twitter: 52% women as of 2010• Online Giving   – 34.5% in...
Generational Differences• Boomers   – 69% of households headed by a Boomer gave*• Generation X   – 59% of households heade...
Thank You!   Questions?   Contact Me!   www.SusanChavez.com
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Social Media for Fundraising

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Social Media for Fundraising presentation given at the 2011 Association of Junior Leagues International Fall Leadership Conference in Baltimore, MD.

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  • Social Media for Fundraising

    1. 1. Social Media for Fundraising Susan Chavez Nonprofit Consultant
    2. 2. Today’s Agenda • Using what you’ve got • Social fundraising tools • Trends to watch out for
    3. 3. Using What You’ve Got
    4. 4. Tip: Avoid “shinynew toy syndrome”
    5. 5. Using what you’ve got• Facebook• Twitter• YouTube• Blog
    6. 6. FacebookFree the Children• We Day campaign – Fan gate – $1 per “Like” • Contributed by outside sponsors
    7. 7. Facebook• Custom content – Change landing page • Fan gate – Custom tab• Regular updates – One Wall post ≠ not enough• Social fundraising tool app
    8. 8. TwitterEpic Change• To Mama with Love campaign – #ToMamaWithLove
    9. 9. Twitter• Multiple daily updates• Use hashtag – Cause-related – Custom for campaign• Ask for retweets – “Thank you”• Direct Message super supporters – Ask for tweets & retweet help
    10. 10. YouTubePancreatic Cancer Action Network• Video calls-to-action
    11. 11. YouTube• Your own channel – YouTube Nonprofit program • Video overlay• Content – Fundraising appeal – “Who we are”• Share – Website – Social media channels
    12. 12. BlogCharity: Water• Fundraiser spotlights
    13. 13. Blog• Tagging – Categorizes posts – Improves search results• Blog ideas – Fundraiser background • Fundraising milestone – Story of beneficiary – Donor/sponsor spotlight• Share – Email appeals – Social media channels
    14. 14. Social FundraisingTools
    15. 15. Social Fundraising Tools • Causes • Fundly • Crowdrise • FirstGiving • Givezooks! • CanadaHelps
    16. 16. Causes• Custom cause-community fundraising platform – For 501(c)3 registered nonprofits• Multiple options for raising funds – Facebook tab • Page & personal profiles – Birthday Wish – Ad-watch• Promotion – Easy Facebook integration – Fundraising widget/button for website• Fee – 4.75%; processed through Network for Good
    17. 17. Fundly• For 501(c)3 registered nonprofits• Provides customizable fundraising form page – Add video and pictures – Post to Facebook or your website• Supporters asked to share once they donate – Via social networks of their choosing• Fee – 2.5% per transaction – Administrative charges dependent upon account type • Free = 9.9%/transaction; Power = 2.9%/transaction; Super Hero = 1.5%/transaction
    18. 18. Crowdrise• Create custom fundraising page – Custom Crowdrise URL – Supporters can create personal pages to support your cause • Fundraiser incentives!• Conditions – For 501(c)3 registered nonprofits – Processing through Network for Good or Amazon Payments• Fee Plans – $1 on donations < $25; $2.50 on donations ≥ $25 – Administrative fee dependent upon plan • 2.49%: free basic plan; 1.49%: featured or royale account
    19. 19. FirstGiving• Create custom fundraising page – Supporters can create personal pages to support your cause• Promotion – Social media buttons on fundraising page – Donation widget/button for website• Conditions & Fees – 501(c)3 registered – 5% transaction – 2.5% additional for credit cards – $300 annual administrative charge
    20. 20. Givezooks• Fundraising platform for 501(c)3 registered nonprofits – Campaigns – Wishlists – Events• Supporters can give through their own pages/• Sharing – Social media ready – Widget• Fees & payment – Sage, PayPal, CyberSource, Authorize.net, Amazon – Administrative fee dependent upon plan
    21. 21. CanadaHelps• Registered Canadian nonprofits• Create custom fundraising page• Multiple ways for supporters to donate – Personal fundraising pages – Charity gift cards – Monthly giving option• Fee – 3.9% per transaction
    22. 22. Trends to Watch OutFor
    23. 23. Trends • Technology • Generations
    24. 24. Tech Trends• Social Media – Facebook: 54% women as of 2010 – Twitter: 52% women as of 2010• Online Giving – 34.5% increase from ’09 to ’10 – Only accounted for 7.6% of all giving
    25. 25. Generational Differences• Boomers – 69% of households headed by a Boomer gave*• Generation X – 59% of households headed by a member of Gen X gave*• Millennials – 33% of households headed by a Millennial gave • are more likely to donate to organizations they have volunteered for⁺ – 49% of Millennials gave online in the last year⁺ • 58% preferred to give online⁺ * “Charitable Giving and the Millennial Generation,” Giving USA Foundation, June 20, 2011 ⁺ “Millennial Donors Report 2011,” JAG & Achieve
    26. 26. Thank You! Questions? Contact Me! www.SusanChavez.com
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