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Social Media for Fundraising
 

Social Media for Fundraising

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Social Media for Fundraising presentation given at the 2011 Association of Junior Leagues International Fall Leadership Conference in Baltimore, MD.

Social Media for Fundraising presentation given at the 2011 Association of Junior Leagues International Fall Leadership Conference in Baltimore, MD.

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Social Media for Fundraising Social Media for Fundraising Presentation Transcript

  • Social Media for Fundraising Susan Chavez Nonprofit Consultant
  • Today’s Agenda • Using what you’ve got • Social fundraising tools • Trends to watch out for
  • Using What You’ve Got
  • Tip: Avoid “shinynew toy syndrome”
  • Using what you’ve got• Facebook• Twitter• YouTube• Blog
  • FacebookFree the Children• We Day campaign – Fan gate – $1 per “Like” • Contributed by outside sponsors
  • Facebook• Custom content – Change landing page • Fan gate – Custom tab• Regular updates – One Wall post ≠ not enough• Social fundraising tool app
  • TwitterEpic Change• To Mama with Love campaign – #ToMamaWithLove
  • Twitter• Multiple daily updates• Use hashtag – Cause-related – Custom for campaign• Ask for retweets – “Thank you”• Direct Message super supporters – Ask for tweets & retweet help
  • YouTubePancreatic Cancer Action Network• Video calls-to-action
  • YouTube• Your own channel – YouTube Nonprofit program • Video overlay• Content – Fundraising appeal – “Who we are”• Share – Website – Social media channels
  • BlogCharity: Water• Fundraiser spotlights
  • Blog• Tagging – Categorizes posts – Improves search results• Blog ideas – Fundraiser background • Fundraising milestone – Story of beneficiary – Donor/sponsor spotlight• Share – Email appeals – Social media channels
  • Social FundraisingTools
  • Social Fundraising Tools • Causes • Fundly • Crowdrise • FirstGiving • Givezooks! • CanadaHelps
  • Causes• Custom cause-community fundraising platform – For 501(c)3 registered nonprofits• Multiple options for raising funds – Facebook tab • Page & personal profiles – Birthday Wish – Ad-watch• Promotion – Easy Facebook integration – Fundraising widget/button for website• Fee – 4.75%; processed through Network for Good
  • Fundly• For 501(c)3 registered nonprofits• Provides customizable fundraising form page – Add video and pictures – Post to Facebook or your website• Supporters asked to share once they donate – Via social networks of their choosing• Fee – 2.5% per transaction – Administrative charges dependent upon account type • Free = 9.9%/transaction; Power = 2.9%/transaction; Super Hero = 1.5%/transaction
  • Crowdrise• Create custom fundraising page – Custom Crowdrise URL – Supporters can create personal pages to support your cause • Fundraiser incentives!• Conditions – For 501(c)3 registered nonprofits – Processing through Network for Good or Amazon Payments• Fee Plans – $1 on donations < $25; $2.50 on donations ≥ $25 – Administrative fee dependent upon plan • 2.49%: free basic plan; 1.49%: featured or royale account
  • FirstGiving• Create custom fundraising page – Supporters can create personal pages to support your cause• Promotion – Social media buttons on fundraising page – Donation widget/button for website• Conditions & Fees – 501(c)3 registered – 5% transaction – 2.5% additional for credit cards – $300 annual administrative charge
  • Givezooks• Fundraising platform for 501(c)3 registered nonprofits – Campaigns – Wishlists – Events• Supporters can give through their own pages/• Sharing – Social media ready – Widget• Fees & payment – Sage, PayPal, CyberSource, Authorize.net, Amazon – Administrative fee dependent upon plan
  • CanadaHelps• Registered Canadian nonprofits• Create custom fundraising page• Multiple ways for supporters to donate – Personal fundraising pages – Charity gift cards – Monthly giving option• Fee – 3.9% per transaction
  • Trends to Watch OutFor
  • Trends • Technology • Generations
  • Tech Trends• Social Media – Facebook: 54% women as of 2010 – Twitter: 52% women as of 2010• Online Giving – 34.5% increase from ’09 to ’10 – Only accounted for 7.6% of all giving
  • Generational Differences• Boomers – 69% of households headed by a Boomer gave*• Generation X – 59% of households headed by a member of Gen X gave*• Millennials – 33% of households headed by a Millennial gave • are more likely to donate to organizations they have volunteered for⁺ – 49% of Millennials gave online in the last year⁺ • 58% preferred to give online⁺ * “Charitable Giving and the Millennial Generation,” Giving USA Foundation, June 20, 2011 ⁺ “Millennial Donors Report 2011,” JAG & Achieve
  • Thank You! Questions? Contact Me! www.SusanChavez.com