Social Media 301: Beyond Facebook, Twitter & YouTube
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Social Media 301: Beyond Facebook, Twitter & YouTube



Presentation given at the 2011 Association of Junior Leagues International, Inc. Annual Conference in Philadelphia, PA.

Presentation given at the 2011 Association of Junior Leagues International, Inc. Annual Conference in Philadelphia, PA.



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    Social Media 301: Beyond Facebook, Twitter & YouTube Social Media 301: Beyond Facebook, Twitter & YouTube Presentation Transcript

    • Social Media 301: Beyond Facebook, Twitter & YouTube
      Susan Chavez
    • Today we will learn about...
      Blogging alternatives
      Geosocial networking (& Location Based Services)
      Mobile websites & mobilization
      QR codes
    • Blogging Alternative
      Why not use a traditional blog?
      Little time for writing
      Meant to be short-form
      Informal versus formal
      More dynamic
      Made for multimedia
      Easy to update
      Update on-the-go: mobile
    • Blogging Alternatives
    • Blogging Alternatives
      Short-form blog platform that allows users to post text, images, videos, links, quotes and audio. Posting can be done via computer, phone or email. Users can follow other users, or choose to make their tumblelog private.
    • Blogging Alternatives
    • Blogging Alternative
    • Blogging Alternatives
    • Blogging Alternatives
      Simple blogging platform that supports integrated and automatic posting to other social media tools such as Flickr, Twitter, and Facebook, a built-in Google Analytics package, and custom themes. Posting is particularly suited for mobile blogging. Mobile methods include sending an email, with attachments of photos, MP3s, documents, and video (both links and files).
    • Blogging Alternatives
    • Blogging Alternatives
    • Blogging Alternatives
    • Blogging Alternatives
      A platform to create stories using social media such as Twitter, videos and photos. Users search social media platforms and drag individual elements together to create a story. Elements can be reordered and text can be added to give a story more context.
    • Blogging Alternatives
    • Blogging Alternatives
    • Blogging Alternatives
      Additional suggested uses:
      Temporary blog until launch of official blog
      Live blog events
      Describe event
      Post photos, video and/or audio
      Share content from partner websites
    • Blogging Alternatives
      Can blogging & microblogging coexist?
      Content that doesn’t “fit” blog
      Unedited content
      Teaser content for blog or website
      Multimedia: photos & video
      Amateur quality
    • Questions?
    • Geosocial Networking
      What is it?
      Geosocial Networking is a type of social networking in which geographic services and capabilities such as geocoding and geotagging are used to enable additional social dynamics. User-submitted location data or geolocation techniques can allow social networks to connect and coordinate users with local people or events that match their interests.
    • Geosocial Networking
    • Geosocial Networking
      Sign in sheet
    • Geosocial Networking
      Requires a smartphone
    • Geosocial Networking
      Location with
      satellite access
      (just about everywhere)
    • Geosocial Networking
      Location-based service application
    • Geosocial Networking
      Choose your location & check in
    • Geosocial Networking
      Share your location with friends
    • Geosocial Networking
    • Geosocial Networking
      Receive reward!
    • Geosocial Networking
      Why check-in?
      Built-in reward system
      Compete with friends
      Discover new experiences
      Establish bonafides
      Receive tangible rewards from businesses
      Free stuff
    • Geosocial Networking
      4.6 billion people worldwide use mobile phones
      290 million in the U.S.
      85% of U.S. adults*
      17% of adult internet users report using geosocial services to share their location**
      2011 predicted to be a break out year for geosocial applications
      600+ million on Facebook
      105+ million on Twitter
      Over half of Twitter users are women
      * “Generations and Gadgets” February 3, 2011. Pew Internet & American Life Project.
      ** “Information 2.0 and Beyond: Where are we, where are we going?” March 29, 2011. Pew Internet & American Life Project.
    • Geosocial Networking
      Existing Platforms
      Facebook Places
      Google Latitude
    • Geosocial Networking
      Why does this matter for nonprofits?
      Get on the map!
      Increased brand awareness
      Insight on visitors
      Ideas for sponsorships/partnerships
      Fundraising potential
      Interesting marketing angle
    • Geosocial Networking
      Check-in for Charity
      Save the Children Haiti Relief Fund fundraiser
      Held during 2010 South by Southwest Conference
      Corporate sponsorship by Microsoft & PayPal
      25¢ donated per Foursquare check-in (capped at $15,000)
      Cap reached with 35,000 check-ins in 48 hours
    • Geosocial Networking
      Feeding America
      2010 Thanksgiving Hunger Awareness Campaign
      Collaboration with Waze
      Foursquare integration
      Prominent displays of food banks on map
      Navigation directions provided
      $1 per check-in capped at $2,000
    • Geosocial Networking
      Big Love Little Hearts
      Small nonprofit funds lifesaving surgery for children in developing countries born with congenital heart defects
      Asked followers to leave a tip (fact about congenital heart defects) during check-ins
      Followers used “100x100” hashtag
      Check-in/tip reader donates $1 per check-in (capped at $25,000)
      Donor was recipient of corrective surgery for congenital heart defect who saw check-in on a friend’s Facebook wall
    • Geosocial Networking
      Suggested tips:
      Claim your League’s headquarters
      Encourage members to check-in
      Create tips focused on your community impact and/or history
      Announce info sessions (if held at HQ)
      Check-in in the community
      Use League’s Twitter handle or a custom hashtag
      Create tips at League-founded agencies, sites of League work
      Develop specials for community members
      Gift item for check-in at info sessions
      Extra raffle ticket for drawings at events using League name/Twitter handle or hashtag
    • Questions?
    • Mobile Websites
      47% of adults in the U.S. obtain information via their mobile device*
      30% use the devices to get information or news about their local community*
      55% of mobile phone users go online via mobile device daily
      38% increase in mobile email viewing between 2009-2010
      52% increase in mobile online searches
      Easier & cheaper than developing a mobile app
      “How mobile devices are changing community information environments.” March 14, 2011. Pew Internet & American Life Project.
    • Mobile Websites
    • Mobile Websites
    • Mobile Websites
    • Mobile Websites
    • Mobile Websites
    • Mobile Websites
      QR code
      Quick Response code
      Two-dimensional bar code image
      Used to open a link to a website, send a SMS, or dial a phone number
      when scanned
      Increasingly used to engage
      with mobile phone users
    • Mobile Websites
      Using QR codes
      Direct to “Contact Us” page
      Embed social media links
      Link to campaign page
      Donate Now page
      Email list sign-up
      Embed location direction
      Info session location
      Event location
    • Mobile Websites
      Mobile Website Building Tips
      Develop goals
      Figure out which pages are most visited
      Images, if used, should be low-resolution
      Keep content fresh
      Latest news and/or blog post should be featured
      Don’t forget social network profile links
    • Mobile Websites
      Mobile Website Building Tips
      Location Info
      Link to Google or Bing map
      Mobile optimize donation page
      Contact your website developer
    • Questions?
    • Thank You!
      Keep in touch!
      Find me at:
      Connect on:______