Social Media 301: Beyond Facebook, Twitter & YouTube

Social Media 301: Beyond Facebook, Twitter & YouTube
Susan Chavez
#JLAC11

Today we will learn about...
Blogging alternatives
Geosocial networking (& Location Based Services)
Mobile websites & mobilization
QR codes

Blogging Alternative
Why not use a traditional blog?
Little time for writing
Meant to be short-form
Informal versus formal
More dynamic
Made for multimedia
Easy to update
Update on-the-go: mobile

Blogging Alternatives
Tumblr
Posterous
Storify*

Tumblr
Short-form blog platform that allows users to post text, images, videos, links, quotes and audio. Posting can be done via computer, phone or email. Users can follow other users, or choose to make their tumblelog private.

Blogging Alternative

Posterous
Simple blogging platform that supports integrated and automatic posting to other social media tools such as Flickr, Twitter, and Facebook, a built-in Google Analytics package, and custom themes. Posting is particularly suited for mobile blogging. Mobile methods include sending an email, with attachments of photos, MP3s, documents, and video (both links and files).

Storify
A platform to create stories using social media such as Twitter, videos and photos. Users search social media platforms and drag individual elements together to create a story. Elements can be reordered and text can be added to give a story more context.

Additional suggested uses:
Temporary blog until launch of official blog
Live blog events
Describe event
Post photos, video and/or audio
Share content from partner websites

Can blogging & microblogging coexist?
Yes!
Content that doesn’t “fit” blog
Unedited content
Teaser content for blog or website
Multimedia: photos & video
Amateur quality

Questions?

Geosocial Networking
What is it?
Geosocial Networking is a type of social networking in which geographic services and capabilities such as geocoding and geotagging are used to enable additional social dynamics. User-submitted location data or geolocation techniques can allow social networks to connect and coordinate users with local people or events that match their interests.
-Wikipedia

???

Sign in sheet

Requires a smartphone

Location with
satellite access
(just about everywhere)

Location-based service application

Choose your location & check in

Share your location with friends

Check-in

Receive reward!

Why check-in?
Built-in reward system
Compete with friends
Sharing
Discover new experiences
Establish bonafides
Trendsetter
Expert
Receive tangible rewards from businesses
Free stuff
Discounts

4.6 billion people worldwide use mobile phones
290 million in the U.S.
85% of U.S. adults*
17% of adult internet users report using geosocial services to share their location**
2011 predicted to be a break out year for geosocial applications
600+ million on Facebook
105+ million on Twitter
Over half of Twitter users are women
* “Generations and Gadgets” February 3, 2011. Pew Internet & American Life Project.
** “Information 2.0 and Beyond: Where are we, where are we going?” March 29, 2011. Pew Internet & American Life Project.

Existing Platforms
Foursquare
Gowalla
Facebook Places
Google Latitude
Yelp
Loopt
SCVNGR

Why does this matter for nonprofits?
Get on the map!
Increased brand awareness
Insight on visitors
Ideas for sponsorships/partnerships
Fundraising potential
Interesting marketing angle

Check-in for Charity
Save the Children Haiti Relief Fund fundraiser
Held during 2010 South by Southwest Conference
Corporate sponsorship by Microsoft & PayPal
25¢ donated per Foursquare check-in (capped at $15,000)
Cap reached with 35,000 check-ins in 48 hours

Feeding America
2010 Thanksgiving Hunger Awareness Campaign
Collaboration with Waze
Foursquare integration
Prominent displays of food banks on map
Navigation directions provided
$1 per check-in capped at $2,000

Big Love Little Hearts
Small nonprofit funds lifesaving surgery for children in developing countries born with congenital heart defects
Asked followers to leave a tip (fact about congenital heart defects) during check-ins
Followers used “100x100” hashtag
Check-in/tip reader donates $1 per check-in (capped at $25,000)
Donor was recipient of corrective surgery for congenital heart defect who saw check-in on a friend’s Facebook wall

Suggested tips:
Claim your League’s headquarters
Encourage members to check-in
Create tips focused on your community impact and/or history
Announce info sessions (if held at HQ)
Check-in in the community
Use League’s Twitter handle or a custom hashtag
Create tips at League-founded agencies, sites of League work
Develop specials for community members
Gift item for check-in at info sessions
Extra raffle ticket for drawings at events using League name/Twitter handle or hashtag

Questions?

Mobile Websites
47% of adults in the U.S. obtain information via their mobile device*
30% use the devices to get information or news about their local community*
55% of mobile phone users go online via mobile device daily
38% increase in mobile email viewing between 2009-2010
52% increase in mobile online searches
Easier & cheaper than developing a mobile app
“How mobile devices are changing community information environments.” March 14, 2011. Pew Internet & American Life Project.

Mobile Websites

Mobile Websites
QR code
Quick Response code
Two-dimensional bar code image
Used to open a link to a website, send a SMS, or dial a phone number
when scanned
Increasingly used to engage
with mobile phone users

Mobile Websites
Using QR codes
Direct to “Contact Us” page
Embed social media links
Link to campaign page
Donate Now page
Email list sign-up
Embed location direction
Info session location
Event location

Mobile Websites
Mobile Website Building Tips
Develop goals
Figure out which pages are most visited
Simplify
Images, if used, should be low-resolution
Keep content fresh
Latest news and/or blog post should be featured
Don’t forget social network profile links

Mobile Websites
Mobile Website Building Tips
Location Info
Link to Google or Bing map
Mobile optimize donation page
Contact your website developer
Test!

Questions?

Thank You!
Keep in touch!
Find me at: www.SusanChavez.com
Connect on:______

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Social Media 301: Beyond Facebook, Twitter & YouTube

by Susan Chavez on May 15, 2011

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Social Media 301: Beyond Facebook, Twitter & YouTube — Presentation Transcript