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Foundation center Presentation

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This presentation was made to the Foundation Center in San Francisco about Causes.

This presentation was made to the Foundation Center in San Francisco about Causes.

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Transcript

  • 1. Foundation Center
    San Francisco
    Susan Gordon
  • 2. Today’s Presentation
    • Causes
    • 3. How does it work? What tools are available?
    • 4. Building a Community and Gearing Up for Fundraising
    • 5. Fundraising
    • 6. Case Studies
  • Causes seeks to empower individuals to mobilize their personal networks to grow lasting social and political movements that make the world a better place.
  • 7. Causes Application Stats
    • 130 million installed users
    • 8. 450,000 user-created causes
    • 9. 15,000 official nonprofit partners
    • 10. $26 million donated in ~3 years
    • 11. 1 million cause joins every day
    • 12. 1 million media views per day
    • 13. Distribution to 500 million active users on FB
    • 14. Donations supported to all 1.5M U.S. nonprofits
  • a “cause”
  • 15. Viral Growth
  • 16. Communications Tools
  • 17. Education Tools
    http://media.causes.com/842234?m=6d5c0307&s=cause
  • 18. Run Advocacy Campaigns
  • 19. Fundraise
  • 20. Identify Key Supporters
  • 21. Repeat Engagement: User Homepage
    http://apps.facebook.com/causes
  • 22. Nonprofit Partner Center
    http://nonprofits.causes.com
  • 23. Nonprofit Partner Center
    http://nonprofits.causes.com
  • 24. Building A Community on Causes
  • 25. Your Nonprofit’s Presence on Causes
    Wildlife Forever
    Support Wildlife Forever
    Save the Wolves!
    STOP Wolf Hunting from Planes
    Californians For Bear Protection
  • 26. Affiliate Causes
    http://nonprofits.causes.com
  • 27. Contests for Top Recruiter & Membership Drives
  • 28. Creating Community
    • Educate members and get to know them
    • 29. Welcome Note
    • 30. Media
    • 31. Updates
    • 32. Communicate consistently
    • 33. Set goals and achieve them
    • 34. Make it exciting and fun to be involved
    • 35. Recognize active participants
    • 36. Delegate community building if you don’t
    have time
  • 37. Fundraising on Causes
  • 38. Donate
  • 39. Donations on Causes
  • 40. Birthday Wish
    5,000 people x 10% of members x $100 per bday = $50,000
  • 41. Custom Fundraising Projects
  • 42. Donate to a Project
    www.causes.com/donate
  • 43. Campaigns – Mass and Individual Communications
  • 44. Case Study: Camfed
  • 45. Case Study: The Humane Society of the US
  • 46. Take-Aways
    Use the Nonprofit Partner Center – http://nonprofits.causes.com
    Focus on membership and community first
    Run Campaigns & Show Impact
    • Custom Fundraising Projects
    • 47. Petitions
    Promote Birthday Wish
    Think like an organizer
  • 48. Thank you!
    Blog and Resource Center:
    http://exchange.causes.com
    Email Support:
    partner@causes.com
    More information:
    http://www.causes.com

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