Community is Better than Cute Cats: Raising Money for your Unsexy, but Important Cause - Gordon
Upcoming SlideShare
Loading in...5
×
 

Community is Better than Cute Cats: Raising Money for your Unsexy, but Important Cause - Gordon

on

  • 1,287 views

Susan Gordon, Causes Director of Nonprofit Services, explains how small and important nonprofits can use Causes to raise money using social media. The trick is not to think like a traditional media ...

Susan Gordon, Causes Director of Nonprofit Services, explains how small and important nonprofits can use Causes to raise money using social media. The trick is not to think like a traditional media marketer but like a community organizer.

Statistics

Views

Total Views
1,287
Views on SlideShare
1,287
Embed Views
0

Actions

Likes
0
Downloads
14
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Authentic Impact-Based Community-Focused Empowering
  • As we always hear from our friends in corporate marketing, you have to reach people multiple times and in multiple ways to get them to act. Some of our partners hear this and are scared about over-messaging but in today ’s world, you have to trust the individuals self-select which communication channels they want to hear from you through. We find that some people prefer connecting through social media, some through email, and some prefer a piece of mail. You should take your fundraising project, which has a unique URL, and promote it through every channel available to you. We see people do everything from put that URL in their email signature to throw house parties with laptops and ask people to donate and join their cause on the spot.
  • Arts in Public Schools PCAA ECPAT Global Fund for Women – bday wish TPRF Camfed PCAA Charity:water
  • Arts in Public Schools PCAA Camfed Global Fund for Women – bday wish TPRF Camfed PCAA Charity:water
  • Fundraising on Causes has shown that small nonprofits can be very effective raising money on social media because of their ability to show clear and tangible impact and create a great donor experience. Grow Missions is a small nonprofit based out of Austin, Texas. Their cause has 1,191 members Set out to bring clean water to 10 schools in Western Kenya Broke costs down to where $1,000 meant a water system for one school and detailed cost of filters and water tanks In just a couple months, they’ve raised almost $15,000 for this project
  • Fundraising on Causes has shown that small nonprofits can be very effective raising money on social media because of their ability to show clear and tangible impact and create a great donor experience. Grow Missions is a small nonprofit based out of Austin, Texas. Their cause has 1,191 members Set out to bring clean water to 10 schools in Western Kenya Broke costs down to where $1,000 meant a water system for one school and detailed cost of filters and water tanks In just a couple months, they’ve raised almost $15,000 for this project
  • Trees, Water + People is a small nonprofit in Colorado that supports sustainable development projects both nationally and internationally Watch this video about their project They said that most of the donors to the project were Native Americans who they’d never spoken to before. Because the project was so viral, some of the people in the cause started posting it on Facebook and inviting their Native American friends to donate and it spread through their networks.

Community is Better than Cute Cats: Raising Money for your Unsexy, but Important Cause - Gordon Community is Better than Cute Cats: Raising Money for your Unsexy, but Important Cause - Gordon Presentation Transcript

  • Community is Better than Cute Cats: How to Raise Money for your Unsexy, but Important Cause #11NTCcommunity Susan Gordon Director of Nonprofit Services Causes
  • Not Only Cute Cats…
  • Japanese Cultural and Community Center of Northern California (JCCCNC)
  • Community
  •  
  • Social Media Fundraising Fundraising ≠ advertising Turn strangers into friends. Turn friends into donors And then... do the most important job: Turn your donors into fundraisers
  • Flipping the Funnel: Online Volunteers
  • HOW?!?
  • I Hear About Your Project Website Email Blog Facebook Page Twitter Cause Community
  • I Donate to the Project
  • I Tell My Friends on Facebook “ Tell your friends why they should donate too”
  • I Ask Specific Friends to Donate
  • Social Recognition & Interact with the Community
  • All-Donor Cultivation
  • Community
    • Communicating Regularly
    • 2-way street: asking ?s + responding to ?s
    • Set Goals & Close the Loop
    • Asking for Participation
    • Giving Recognition
    • Building Relationships
    • “ Shareable” story of your community
  • Not Community
    • Fundraising asks that don’t resonate
    • Focus on reach, not relationships
    • All members are created equal
    • Donate or bust
    • You’re an organization, not a person
    • Disjointed Asks for Action
  • Discussion
    • Why are we creating a community? What can they do that makes an impact?
    • Why would someone want to be in our community? Why would they want their friends to be involved?
    • How can we build community?
    • How can we show the impact of our work to our community?
  •  
  •  
  • Case Study: Trees, Water + People
  • Thank you!
    • Susan Gordon
    • Director of Nonprofit Services
    • susan @ causes.com
    • @susangordo
    • [email_address]
  • Session Evaluation Each entry via text or web is a chance to win great NTEN prizes throughout the day! Session Evaluations Powered By: TEXT Text 11NTCcommunity to 69866. ONLINE Use 11NTCcommunity at http://nten.org/ntc/eval