Enterprise Mashups Deliver Business Value

Susan Bouchard, Senior Business Development Manager
Enterprise Mashups Deliver Business Value

Agenda
Measurable Business Benefits
What are Mashups?
Why Mashups Matter
Enterprise Mashups
Mashup Resources
Q&A

Measurable Business Benefits of Web 2.0
Source: McKinsey Quarterly (2009, September) . How companies are benefiting from Web 2.0: McKinsey Global Survey Results. Retrieved from http://www.mckinseyquarterly.com/Business_Technology/BT_Strategy/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432?gp=1

What are Mashups?
US-Canada TelePresence Dashboard
Web-based Applications and Data
Enterprise Applications and Data
Structured
Unstructured
Mashup
Lightweight Web pages or applications that
Transform, merge, or mix capabilities or information from two or more existing internal/external sources to
Deliver new functionality and offer broader insights
Source: Mashup (web application hybrid). Retrieved from http://en.wikipedia.org/wiki/Mashup_(web_application_hybrid)

Why Mashups Matter
Instantfeedback
US-Canada TelePresence Dashboard
Business identifiescapability needed
Prototype rapidlyassembled
Mashup testedand deployed
Mobile deviceaccess enabled
Weeks vs. months
Days
Hours
Reduce cost, development time (weeks vs. months)
Non-technical users can assemble, remix, and reuse
Enable fresh capabilities for new customers/markets
Free IT to focus on more complex applications
Forrester predicts global spending $4.6 billion by 2013
Source: Young, Brown, Keitt, Owyang, Koplowitz & Lo.(2009). Global Enterprise Web 2.0 Market Forecast: 2007 To 2013. Retrieved from http://www.forrester.com/Research/Document/Excerpt/0,7211,43850,00.html

Enterprise Mashups

Sales Rack
Challenge: Selling content scattered across product and marketing sites
Solution: Content links aggregated in one location, reducing search and retrieval time
Result: Increased sales productivity
Source: Sankar, K. & Bouchard, S. (2009). Enterprise Web 2.0 Fundamentals. (p. 273). Indianapolis: Cisco Press.

Mobile Bookings Report
Challenge: Key business report tedious to access on the go
Solution: Deliver actionable content to mobile device of CEO and sales leaders
Result: Faster decision-making and immediate response to changes in the business
Source: Sankar, K. & Bouchard, S. (2009). Enterprise Web 2.0 Fundamentals. (p. 269). Indianapolis: Cisco Press.

Expertise Locator
Challenge: Deep technical expertise difficult to locate/access
Solution: Map expert location and integrate click to connect in real-time via chat, telephone or video call, Web conference, or email
Result: Increased collaboration and utilization of expertise
Source: Cisco on Cisco (2009). Virtual Sales Expertise Case Study: How Cisco Supports Virtual Access to Technical Experts. Retrieved from http://www.cisco.com/web/about/ciscoitatwork/collaboration/virtual_sales_expertise.html

Video Surveillance
Challenge: Multiple video feeds hard to monitor/manipulate
Solution: Click to view feeds integrated with click to chat with available security personnel
Result: Real-time physical security situation awareness and coordinated response
Source: Boulton, C. (2008, November 11) . IBM, Cisco Whip Up Video Surveillance Mashup In 8 Hours. Retrieved from http://www.eweek.com/c/a/Application-Development/IBM-Cisco-Whip-Up-Video-Surveillance-Mashup-in-8-Hours/?kc=rss

Executive Dashboard
Challenge: Deluge of internal/external news, financial reports and metrics
Solution: Deliver actionable news and correlated business performance metrics/ indicators
Result: Faster, more effective decision-making and response
Source: Barbosa, D. (2009, August 12). Executive Awareness Dashboard: DowJones Client Solutions. (p. 7).

Disaster Relief
Challenge: Difficult to find open airports to land relief planes
Solution: Map information from disparate systems based on key search parameters – location, condition, and runway size
Result: Interagency collaboration and information sharing
Source: Barnes, D. (2009). Boeing Mashup using IBM Mashup Center. Retrieved from http://www.youtube.com/watch?v=6xB0psBjpjI

Mashup Resources

Creating Good Mashups
Learn from other mashup developers
Scan for new, innovative use cases
Let application owners help ID data sources
Involve IT early to ease governance concerns
Combine internal/external data in new ways
Enable user productivity and effectiveness
Create catalogue of capabilities to reuse/share
Transform
Merge
Mix
Source: ITworld. (2009, July 28). Building Mashups that Work. Retrieved from http://www.itworld.com/software/72793/building-mashups-work

Learn More
Building Mashups that Work, http://www.itworld.com/software/72793/building-mashups-work
Delivering Business Value with Mashups, http://www.networkworld.com/community/node/43689
Introduction to Mashups, http://www.youtube.com/watch?v=3kDnbhKb2ow
IBM Mashup Center, http://www-01.ibm.com/software/info/mashup-center/
Kapow Technologies, http://kapowtech.com/
Mashup Patterns, http://www.mashuppatterns.com/

Enterprise Web 2.0 Fundamentals
1 An Introduction to Web 2.0
2 User-Generated Content: Wikis, Blogs, Communities, Collaboration, and Collaborative Technologies
3 Rich Internet Applications: Practices, Technologies, and Frameworks
4 Social Networking
5 Content Aggregation, Syndication, and Federation via RSS and Atom
6 Web 2.0 Architecture Case Studies
7 Tending to Web 3.0: The Semantic Web
8 Cloud Computing
9 Web 2.0 and Mobility
10 Web 2.0 @ Cisco: The Evolution
11 Cisco’s Approach to Sales 2.0
Appendix
Cisco Press
= Written by Susan A. Bouchard

Questions?

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Enterprise Mashups Deliver Business Value

by Susan Bouchard on Nov 04, 2009

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