Enterprise Mashups Deliver Business Value

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McKinsey Quarterly conducted the survey online in June 2009 and received 1,695 responses from executives across industries, regions, and functional specialties.McKinsey Global Survey Results: How Companies are Benefiting from Web 2.0 (June 2009) http://www.mckinseyquarterly.com/Business_Technology/BT_Strategy/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432?gp=1

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Enterprise Mashups Deliver Business Value - Presentation Transcript

  1. Susan Bouchard, Senior Business Development Manager
    Enterprise Mashups Deliver Business Value
  2. Agenda
    Measurable Business Benefits
    What are Mashups?
    Why Mashups Matter
    Enterprise Mashups
    Mashup Resources
    Q&A
  3. Measurable Business Benefits of Web 2.0
    Source: McKinsey Quarterly (2009, September) . How companies are benefiting from Web 2.0: McKinsey Global Survey Results. Retrieved from http://www.mckinseyquarterly.com/Business_Technology/BT_Strategy/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432?gp=1
  4. What are Mashups?
    US-Canada TelePresence Dashboard
    Web-based Applications and Data
    Enterprise Applications and Data
    Structured
    Unstructured
    Mashup
    Lightweight Web pages or applications that
    Transform, merge, or mix capabilities or information from two or more existing internal/external sources to
    Deliver new functionality and offer broader insights
    Source: Mashup (web application hybrid). Retrieved from http://en.wikipedia.org/wiki/Mashup_(web_application_hybrid)
  5. Why Mashups Matter
    Instantfeedback
    US-Canada TelePresence Dashboard
    Business identifiescapability needed
    Prototype rapidlyassembled
    Mashup testedand deployed
    Mobile deviceaccess enabled
    Weeks vs. months
    Days
    Hours
    Reduce cost, development time (weeks vs. months)
    Non-technical users can assemble, remix, and reuse
    Enable fresh capabilities for new customers/markets
    Free IT to focus on more complex applications
    Forrester predicts global spending $4.6 billion by 2013
    Source: Young, Brown, Keitt, Owyang, Koplowitz & Lo.(2009). Global Enterprise Web 2.0 Market Forecast: 2007 To 2013. Retrieved from http://www.forrester.com/Research/Document/Excerpt/0,7211,43850,00.html
  6. Enterprise Mashups
  7. Sales Rack
    Challenge: Selling content scattered across product and marketing sites
    Solution: Content links aggregated in one location, reducing search and retrieval time
    Result: Increased sales productivity
    Source: Sankar, K. & Bouchard, S. (2009). Enterprise Web 2.0 Fundamentals. (p. 273). Indianapolis: Cisco Press.
  8. Mobile Bookings Report
    Challenge: Key business report tedious to access on the go
    Solution: Deliver actionable content to mobile device of CEO and sales leaders
    Result: Faster decision-making and immediate response to changes in the business
    Source: Sankar, K. & Bouchard, S. (2009). Enterprise Web 2.0 Fundamentals. (p. 269). Indianapolis: Cisco Press.
  9. Expertise Locator
    Challenge: Deep technical expertise difficult to locate/access
    Solution: Map expert location and integrate click to connect in real-time via chat, telephone or video call, Web conference, or email
    Result: Increased collaboration and utilization of expertise
    Source: Cisco on Cisco (2009). Virtual Sales Expertise Case Study: How Cisco Supports Virtual Access to Technical Experts. Retrieved from http://www.cisco.com/web/about/ciscoitatwork/collaboration/virtual_sales_expertise.html
  10. Video Surveillance
    Challenge: Multiple video feeds hard to monitor/manipulate
    Solution: Click to view feeds integrated with click to chat with available security personnel
    Result: Real-time physical security situation awareness and coordinated response
    Source: Boulton, C. (2008, November 11) . IBM, Cisco Whip Up Video Surveillance Mashup In 8 Hours. Retrieved from http://www.eweek.com/c/a/Application-Development/IBM-Cisco-Whip-Up-Video-Surveillance-Mashup-in-8-Hours/?kc=rss
  11. Executive Dashboard
    Challenge: Deluge of internal/external news, financial reports and metrics
    Solution: Deliver actionable news and correlated business performance metrics/ indicators
    Result: Faster, more effective decision-making and response
    Source: Barbosa, D. (2009, August 12). Executive Awareness Dashboard: DowJones Client Solutions. (p. 7).
  12. Disaster Relief
    Challenge: Difficult to find open airports to land relief planes
    Solution: Map information from disparate systems based on key search parameters – location, condition, and runway size
    Result: Interagency collaboration and information sharing
    Source: Barnes, D. (2009). Boeing Mashup using IBM Mashup Center. Retrieved from http://www.youtube.com/watch?v=6xB0psBjpjI
  13. Mashup Resources
  14. Creating Good Mashups
    Learn from other mashup developers
    Scan for new, innovative use cases
    Let application owners help ID data sources
    Involve IT early to ease governance concerns
    Combine internal/external data in new ways
    Enable user productivity and effectiveness
    Create catalogue of capabilities to reuse/share
    Transform
    Merge
    Mix
    Source: ITworld. (2009, July 28). Building Mashups that Work. Retrieved from http://www.itworld.com/software/72793/building-mashups-work
  15. Learn More
    Building Mashups that Work, http://www.itworld.com/software/72793/building-mashups-work
    Delivering Business Value with Mashups, http://www.networkworld.com/community/node/43689
    Introduction to Mashups, http://www.youtube.com/watch?v=3kDnbhKb2ow
    IBM Mashup Center, http://www-01.ibm.com/software/info/mashup-center/
    Kapow Technologies, http://kapowtech.com/
    Mashup Patterns, http://www.mashuppatterns.com/
  16. Enterprise Web 2.0 Fundamentals
    1  An Introduction to Web 2.0
    2  User-Generated Content: Wikis, Blogs, Communities, Collaboration, and Collaborative Technologies
    3  Rich Internet Applications: Practices, Technologies, and Frameworks
    4  Social Networking
    5  Content Aggregation, Syndication, and Federation via RSS and Atom
    6  Web 2.0 Architecture Case Studies
    7  Tending to Web 3.0: The Semantic Web
    8  Cloud Computing
    9 Web 2.0 and Mobility
    10  Web 2.0 @ Cisco: The Evolution
    11  Cisco’s Approach to Sales 2.0
     Appendix
    Cisco Press
    = Written by Susan A. Bouchard
  17. Questions?

+ Susan BouchardSusan Bouchard, 3 months ago

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