Susan Bouchard, Senior Business Development ManagerEnterprise Mashups Deliver Business Value

AgendaMeasurable Business BenefitsWhat are Mashups?Why Mashups MatterEnterprise MashupsMashup ResourcesQ&A

Measurable Business Benefits of Web 2.0Source: McKinsey Quarterly (2009, September) . How companies are benefiting from Web 2.0: McKinsey Global Survey Results. Retrieved from http://www.mckinseyquarterly.com/Business_Technology/BT_Strategy/How_companies_are_benefiting_from_Web_20_McKinsey_Global_Survey_Results_2432?gp=1

What are Mashups?US-Canada TelePresence DashboardWeb-based Applications and DataEnterprise Applications and DataStructuredUnstructuredMashupLightweight Web pages or applications thatTransform, merge, or mix capabilities or information from two or more existing internal/external sources toDeliver new functionality and offer broader insightsSource: Mashup (web application hybrid). Retrieved from http://en.wikipedia.org/wiki/Mashup_(web_application_hybrid)

Why Mashups MatterInstantfeedbackUS-Canada TelePresence DashboardBusiness identifiescapability neededPrototype rapidlyassembledMashup testedand deployedMobile deviceaccess enabledWeeks vs. monthsDaysHoursReduce cost, development time (weeks vs. months)Non-technical users can assemble, remix, and reuseEnable fresh capabilities for new customers/marketsFree IT to focus on more complex applicationsForrester predicts global spending $4.6 billion by 2013 Source: Young, Brown, Keitt, Owyang, Koplowitz & Lo.(2009). Global Enterprise Web 2.0 Market Forecast: 2007 To 2013. Retrieved from http://www.forrester.com/Research/Document/Excerpt/0,7211,43850,00.html

Enterprise Mashups

Sales RackChallenge: Selling content scattered across product and marketing sitesSolution: Content links aggregated in one location, reducing search and retrieval time Result: Increased sales productivitySource: Sankar, K. & Bouchard, S. (2009). Enterprise Web 2.0 Fundamentals. (p. 273). Indianapolis: Cisco Press.

Mobile Bookings ReportChallenge: Key business report tedious to access on the go Solution: Deliver actionable content to mobile device of CEO and sales leadersResult: Faster decision-making and immediate response to changes in the businessSource: Sankar, K. & Bouchard, S. (2009). Enterprise Web 2.0 Fundamentals. (p. 269). Indianapolis: Cisco Press.

Expertise LocatorChallenge: Deep technical expertise difficult to locate/accessSolution: Map expert location and integrate click to connect in real-time via chat, telephone or video call, Web conference, or emailResult: Increased collaboration and utilization of expertiseSource: Cisco on Cisco (2009). Virtual Sales Expertise Case Study: How Cisco Supports Virtual Access to Technical Experts. Retrieved from http://www.cisco.com/web/about/ciscoitatwork/collaboration/virtual_sales_expertise.html

Video SurveillanceChallenge: Multiple video feeds hard to monitor/manipulateSolution: Click to view feeds integrated with click to chat with available security personnel Result: Real-time physical security situation awareness and coordinated responseSource: Boulton, C. (2008, November 11) . IBM, Cisco Whip Up Video Surveillance Mashup In 8 Hours. Retrieved from http://www.eweek.com/c/a/Application-Development/IBM-Cisco-Whip-Up-Video-Surveillance-Mashup-in-8-Hours/?kc=rss

Executive DashboardChallenge: Deluge of internal/external news, financial reports and metricsSolution: Deliver actionable news and correlated business performance metrics/ indicatorsResult: Faster, more effective decision-making and responseSource: Barbosa, D. (2009, August 12). Executive Awareness Dashboard: DowJones Client Solutions. (p. 7).

Disaster ReliefChallenge: Difficult to find open airports to land relief planesSolution: Map information from disparate systems based on key search parameters – location, condition, and runway sizeResult: Interagency collaboration and information sharingSource: Barnes, D. (2009). Boeing Mashup using IBM Mashup Center. Retrieved from http://www.youtube.com/watch?v=6xB0psBjpjI

Mashup Resources

Creating Good MashupsLearn from other mashup developersScan for new, innovative use casesLet application owners help ID data sources Involve IT early to ease governance concernsCombine internal/external data in new ways Enable user productivity and effectivenessCreate catalogue of capabilities to reuse/shareTransformMergeMixSource: ITworld. (2009, July 28). Building Mashups that Work. Retrieved from http://www.itworld.com/software/72793/building-mashups-work

Learn MoreBuilding Mashups that Work, http://www.itworld.com/software/72793/building-mashups-workDelivering Business Value with Mashups, http://www.networkworld.com/community/node/43689Introduction to Mashups, http://www.youtube.com/watch?v=3kDnbhKb2owIBM Mashup Center, http://www-01.ibm.com/software/info/mashup-center/Kapow Technologies, http://kapowtech.com/Mashup Patterns, http://www.mashuppatterns.com/

Enterprise Web 2.0 Fundamentals1 An Introduction to Web 2.0 2 User-Generated Content: Wikis, Blogs, Communities, Collaboration, and Collaborative Technologies 3 Rich Internet Applications: Practices, Technologies, and Frameworks 4 Social Networking 5 Content Aggregation, Syndication, and Federation via RSS and Atom 6 Web 2.0 Architecture Case Studies 7 Tending to Web 3.0: The Semantic Web 8 Cloud Computing 9 Web 2.0 and Mobility10 Web 2.0 @ Cisco: The Evolution11 Cisco’s Approach to Sales 2.0 AppendixCisco Press = Written by Susan A. Bouchard

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