Why content strategy? What is it and how do you do it? What tools and deliverables can help drive an effective content strategy? Also, "user friendliness" is something everyone can recognize (and you don't have to be a UX expert).
This three-hour workshop talks about content and strategy:
• Why content strategy?
• What is content strategy?
• What is content?
• Tools for content strategy
• User friendliness, from sea to sea (to sea)
This workshop is for anyone who works in agencies who help clients develop web content, or who work in companies or organizations and are in charge of developing web content. It's also for individuals who work on a contract basis for others developing websites.
Learn how to rally stakeholders, focus on the purpose of content, manage the workflow, and how not to abandon site content once it's live. Understand some of the choices of deliverables and artifacts available and how you can tailor them to suit your project's needs. Learn the importance of developing a core strategy statement and writing content goals from both business and user perspectives.
Presented as a workshop for the Manitoba Editors' Association, Winnipeg, MB, Canada, April 20, 2013.