By
Suryadev Maity
Reg. No - 12397104
Word of mouth(viva voce) :
Is the passing of information from person to person
by oral communication, which could be as si...
Word-of-mouth marketing (WOMM):
Also called word of mouth advertising, is an unpaid form
of promotion oral or written in w...
Building Brands in Rural Area:
 ‘Laal Sabun’ – Lifebuoy
 ‘Peela Powder’ – Nirma
 ‘Paste’ – Colgate
 ‘Laal Powder’ – Da...
Word of Mouth Success Stories:
FOOD TRAVELRETAIL
CONSUMERS TRUST THEIR FRIENDS
WORD OF MOUTH MARKETING ASSOCIATION
The Word of Mouth Marketing Association is the official trade
association dedicated to...
FACILITIES
Word of Mouth
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Word of Mouth

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Word of Mouth

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Word of Mouth

  1. 1. By Suryadev Maity Reg. No - 12397104
  2. 2. Word of mouth(viva voce) : Is the passing of information from person to person by oral communication, which could be as simple as telling someone the time of day. Example: Storytelling Oral tradition Oral history
  3. 3. Word-of-mouth marketing (WOMM): Also called word of mouth advertising, is an unpaid form of promotion oral or written in which satisfied customers tell other people how much they like a business, product, service, or event. According to Entrepreneur Media, word-of-mouth is one of the most credible forms of advertising because people who don't stand to gain personally by promoting something put their reputations on the line every time they make a recommendation. Example: buzz, blog, viral, grassroots, brand advocates, cause influencers, social media marketing
  4. 4. Building Brands in Rural Area:  ‘Laal Sabun’ – Lifebuoy  ‘Peela Powder’ – Nirma  ‘Paste’ – Colgate  ‘Laal Powder’ – Dabar Lal • Once converted, difficult to dislodge them
  5. 5. Word of Mouth Success Stories: FOOD TRAVELRETAIL CONSUMERS TRUST THEIR FRIENDS
  6. 6. WORD OF MOUTH MARKETING ASSOCIATION The Word of Mouth Marketing Association is the official trade association dedicated to word of mouth and social media marketing. Founded in 2004, WOMMA is the leader in ethical word of mouth marketing practices through its education such as WOMMA Summit, professional development opportunities, and knowledge sharing with top industry marketers. WOMMA’s membership is made up of the most innovative companies committed to progressing the word of mouth marketing industry through advocacy, education, and ethics.
  7. 7. FACILITIES
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