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Types of Celebrity endorsements
Types of Celebrity endorsements
Types of Celebrity endorsements
Types of Celebrity endorsements
Types of Celebrity endorsements
Types of Celebrity endorsements
Types of Celebrity endorsements
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Types of Celebrity endorsements

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Types of Celebrity endorsements

Types of Celebrity endorsements

Published in: Marketing
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  • 1. TYPES OF CELEBRITY ENDORSMENT
  • 2. Testimonial: The celebrity acts as a spokesperson for the brand.
  • 3. Imported: The celebrity performs a role known to the audience.
  • 4. Invented: The celebrity plays a new, original role.
  • 5. Observer: The celebrity assumes the role of an observer commenting on the brand.
  • 6. Harnessed: The celebrity's image is integrated with the ad's storyline.

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