Country Of Origin

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Country Of Origin

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Country Of Origin

  1. 1. By SURYADEV MAITY Reg No : 12397104
  2. 2. Country of origin (COO): Is the country of manufacture, production, or growth where an article or product comes from. There are differing rules of origin under various national laws and international treaties. From a marketing perspective, country of origin is a way to differentiate the product from the competitors. INDIA CHINA JAPAN KORIA ENGLAND
  3. 3. Global Branding : • Country of Origin  Country with which good/service is associated • Country of Manufacture  Country where the product is manufactured (for products)  Country where the headquarters are located (for services) • In the absence of other product information, country of origin impacts consumers’ product evaluations
  4. 4. Country of Origin Effect (COE): • Where a product or brand comes from often influences a consumer preception of the product • Country-of-origineffect: deals with quality perceptions of products. This effect differs by product category and quality level of the country of production. •Country-of-design, country-of-production • Country-of-origin bias: customers tend to overstate the positive and negative of product attributes and this can cause a bias towards products from a given country.
  5. 5. • Experience • Knowledge • Stereotypes • Ethnocentrism • Political and/or cultural relationship between country Elements of Country of Origin Effect:

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