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CRM maruti suzuki
CRM maruti suzuki
CRM maruti suzuki
CRM maruti suzuki
CRM maruti suzuki
CRM maruti suzuki
CRM maruti suzuki
CRM maruti suzuki
CRM maruti suzuki
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CRM maruti suzuki

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CRM maruti suzuki

CRM maruti suzuki

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  • 1. Maruti and CRM  Maruti created a land-mark in CRM.  Maruti is investing a lot of money and effort in building customer loyalty programs.
  • 2. Maruti True Value Out let Maruti has aided customers by providing them the facility to bring their vehicle to a 'Maruti True Value' outlet and exchange it for a new car, by paying the difference. They are offered loyalty discounts in return. This helps them retain the customer.
  • 3. Maruti has proper customer complain handling cell under the CRM dept. The CIC will help MUL rapidly build an information pool of over 3 million Maruti owners as well as that of its prospective.
  • 4. Maruti on Road Services  Round-the-clock services in most of the cities.  A computerized call-monitoring system dispatches a mobile MOS Vento the customer at the earliest.
  • 5. Market Research Department  Their Market Research department remains on its toes to study the changing consumer behavior and market needs.  Maruti enjoys 70%repeat buyers which further bolsters their claim of being customer friendly
  • 6. Availability of easy finance  Maruti has also made the customer experience hassle free and helped building customer satisfaction by developing different revenue streams in the form of Maruti Insurance and Maruti finance .
  • 7. Other advantages: which help in CRM  A Buying Experience Like No Other :  Maruti Suzuki has a sales network of 307 state-of –the art show rooms across 189 cities, with a workforce of over 6000 trained sales personnel to guide MUL customers in finding the right car.
  • 8. One Stop Shop  At Maruti Suzuki, customers will find all car related needs met under one roof. Whether it is easy finance, insurance, fleet management services, exchange - Maruti Suzuki is set to provide a single-window solution for all car related needs.
  • 9. CRM Through Social Relationship  In 1999 Launch of Maruti – Suzuki innovative traffic beat in Delhi and Chennai as social initiatives.  Maruti Driving School-Available in all major cities. Lady trainer for lady customer.  All these CRM strategies have helped MUL maintain its existing customers and generate new ones.

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