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SurveyMonkey Audience Pre-Launch Checklist
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SurveyMonkey Audience Pre-Launch Checklist

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SurveyMonkey Audience: an on-demand group of over a million survey respondents to take your surveys. Audience allows customers to target respondents on a wide variety of demographic and behavioral …

SurveyMonkey Audience: an on-demand group of over a million survey respondents to take your surveys. Audience allows customers to target respondents on a wide variety of demographic and behavioral traits to get fast, high quality, cost effective data.

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  • 1. Pre-Launch ChecklistWhat to Do Before Your Audience Project Launches ○ Check any skip logic paths ○ Be sure to review any question logic or page logic for accuracy ○ If you use qualifying or screener questions to exit respondents from the survey, always use the “Disqualification Page” option instead of the “End of Survey” option ○ Make sure that any question using skip logic is on its own page, or is the last question on a survey page ○ With multiple-choice questions, make sure you include an “Other” answer option ○ Ensure that all possible answer options are included, such as "Other,” "Not Applicable" or "Prefer Not to Answer” so as not to force respondents into an inaccurate response ○ If you use an "Other" type option and provide a text box for written answers, make sure you specifically select to provide this option as an “answer choice” ○ Always add direction at the end of Multiple Choice questions based on the type of answer, e.g “(Select all that apply.)” or “(Select one answer.)” ○ Require questions you want all respondents to answer ○ Require questions you want to make mandatory for respondents, with the exception of open-ended questions, which should be optional whenever possible ○ Review the aesthetic look of your survey ○ Hide asterisks (from “Required” questions), hide the survey title, and hide page titles ○ Do not include progress bars ○ Avoid having more than 5 questions per survey page ○ When using similarly worded questions, use HTML to highlight specific/different words with bold, underlined, or italicized formatting ○ Use the “Preview Survey” function ○ Take multiple spins through your survey using the “Preview Survey” button (in the top right corner of the Design Survey page) to test your survey and see it as respondents will see it without recording a response - as we ask that you not edit a survey once your project has been launched

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