SurveyMonkey AudienceBest Design Practices
What makes a great survey project?Characteristics of good survey design  ●   Setting clear objectives  ●   Creating your s...
Why is good survey design important?To ensure high quality data  ●   Avoid biasing respondents  ●   Getting the right answ...
Step 1: Where to start?Write your research goals first.  ●   Choose no more than 3 goalsWhats the benefit?  ●   Better sur...
Real life example: A Small Business OwnerCustomer Objectives  ●   Understand how consumers research cars before buying  ● ...
Real life example: Cosmetics CompanyCustomer Objectives  ●   Understand how affluent women consume beauty content  ●   Gau...
Step 2: Getting startedWrite up to 3 questions per objective.Whats the benefit?  ●   Useful data  ●   Shorter surveys
Writing your surveyUse simple and concise language:Ambiguous questionInstead ask
Writing your surveyProvide fully inclusive answer options
Step 3: Utilize SurveyMonkey resourcesUse Question Bank developed by our team ofsurvey methodology experts
SurveyMonkey resourcesImport questionsCustomize questions
SurveyMonkey resourcesImport survey templates
Real life example: A Small Business Owner1st objective●   Understand how consumers research cars before buying oneExample ...
Real life example: A Small Business Owner2nd objective●   Learn about consumer purchasing behaviorExample of survey questi...
Real life example: Cosmetics Company1st objective●   Understand how affluent women consume beauty contentExample of survey...
Real life example: Cosmetics Company2nd objective●   Gauge how affluent women purchase beauty productsExample of survey qu...
Whats SurveyMonkey Audience?An on-demand group of millions of respondentsready to take your surveys
New Feature: buy a targeted audiencePurchase an Audience from your own account
How do I buy an audience?Select criteria, confirm and pay
Questions & Answers●   How long should my survey be?●   What are your thoughts on the use of matrix questions?●   How do I...
Follow SurveyMonkey AudienceEmail us at audience@surveymonkey.com or visit www.audience.surveymonkey.comStay tuned for an ...
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SurveyMonkey Audience Best Design Practices Webinar

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SurveyMonkey Audience: an on-demand group of millions of survey respondents to take your surveys. Audience allows customers to target respondents on a wide variety of demographic and behavioral traits to get fast, high quality, cost effective data.

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SurveyMonkey Audience Best Design Practices Webinar

  1. 1. SurveyMonkey AudienceBest Design Practices
  2. 2. What makes a great survey project?Characteristics of good survey design ● Setting clear objectives ● Creating your survey questions to answer your objectives ● Using SurveyMonkey resources to collect data
  3. 3. Why is good survey design important?To ensure high quality data ● Avoid biasing respondents ● Getting the right answersWhats the benefit? ● To help make your analysis process easy
  4. 4. Step 1: Where to start?Write your research goals first. ● Choose no more than 3 goalsWhats the benefit? ● Better surveys ● Shorter surveys ● Faster analysis
  5. 5. Real life example: A Small Business OwnerCustomer Objectives ● Understand how consumers research cars before buying ● Learn more about consumer purchasing behavior
  6. 6. Real life example: Cosmetics CompanyCustomer Objectives ● Understand how affluent women consume beauty content ● Gauge how affluent women purchase beauty products
  7. 7. Step 2: Getting startedWrite up to 3 questions per objective.Whats the benefit? ● Useful data ● Shorter surveys
  8. 8. Writing your surveyUse simple and concise language:Ambiguous questionInstead ask
  9. 9. Writing your surveyProvide fully inclusive answer options
  10. 10. Step 3: Utilize SurveyMonkey resourcesUse Question Bank developed by our team ofsurvey methodology experts
  11. 11. SurveyMonkey resourcesImport questionsCustomize questions
  12. 12. SurveyMonkey resourcesImport survey templates
  13. 13. Real life example: A Small Business Owner1st objective● Understand how consumers research cars before buying oneExample of survey question:
  14. 14. Real life example: A Small Business Owner2nd objective● Learn about consumer purchasing behaviorExample of survey question:
  15. 15. Real life example: Cosmetics Company1st objective● Understand how affluent women consume beauty contentExample of survey question:
  16. 16. Real life example: Cosmetics Company2nd objective● Gauge how affluent women purchase beauty productsExample of survey question:
  17. 17. Whats SurveyMonkey Audience?An on-demand group of millions of respondentsready to take your surveys
  18. 18. New Feature: buy a targeted audiencePurchase an Audience from your own account
  19. 19. How do I buy an audience?Select criteria, confirm and pay
  20. 20. Questions & Answers● How long should my survey be?● What are your thoughts on the use of matrix questions?● How do I know Im asking the right questions?● What do I do if I want people to review or look at my website before taking the survey?● I want to use open-ended questions allowing respondents to freely respond, do you recommend this?
  21. 21. Follow SurveyMonkey AudienceEmail us at audience@surveymonkey.com or visit www.audience.surveymonkey.comStay tuned for an email from us containing a recording of thispresentation!
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