Modify Watch Survey (07-12)

DemographicsWhat is your approximate household income? j k l m n $0$24,999 j k l m n $25,000$49,999 j k l m n $50,000$74,999 j k l m n $75,000$99,999 j k l m n $100,000$124,999 j k l m n $125,000$149,999 j k l m n $150,000$174,999 j k l m n $175,000$199,999 j k l m n $200,000 and up j k l m n Prefer not to answerIn what city do you live? 5 6 In what state or U.S. territory do you live? 6 Page 1

Watch BasicsDo you wear a watch on a daily, or frequent basis? j k l m n Yes j k l m n NoApproximately how many watches do you own? j k l m n None j k l m n 1 j k l m n 2 j k l m n 3 j k l m n 4 j k l m n 5 j k l m n 6 j k l m n 7 j k l m n 8 j k l m n 9 j k l m n 10 j k l m n More than 10How often do you purchase watches? j k l m n More than once a month j k l m n Once a month j k l m n Once every 23 months j k l m n Once every 46 months j k l m n Once every 712 months j k l m n Once every 12 years j k l m n Once every 24 years j k l m n Less than once every 4 years j k l m n I don’t purchase watches Page 2

Watch Pricing & PurchasingOn average, how much do you spend when purchasing a new watch? j k l m n I don’t purchase watches j k l m n $1$20 j k l m n $21$40 j k l m n $41$60 j k l m n $61$80 j k l m n $81$100 j k l m n $101$150 j k l m n $151$200 j k l m n $201$300 j k l m n More than $300Have you ever purchased a watch online? j k l m n Yes j k l m n NoHow did you purchase your last watch? j k l m n At a retail or specialty store j k l m n Online j k l m n I don’t know j k l m n Other (please specify) When you think of watch brands, which brands come to mind? 5 6 Page 3

Aided Brand AwarenessWhich of the following watch brands are you familiar with? (Select all that apply.) c d e f g Rolex c d e f g Casio c d e f g Cartier c d e f g Movado c d e f g Deisel c d e f g Tag Heuer c d e f g Timex c d e f g Starck c d e f g Omega c d e f g Fossil c d e f g Modify c d e f g None of the above c d e f g Other (please specify) Page 4

Modify Watches Modify Watches is a a cool new watch company seeking opinions and feedback. Our company sells great watches and prices them based on the price of the band and the price of the watch face. All of our bands and watch faces interchangeable, so any band you buy can be used with any face you buy. The bands are rubber, so swapping in new bands is easy, and the watches are made from high quality, waterproof materials. Based on the information above, how likely would you be to purchase a Modify watch? j k l m n Extremely likely j k l m n Very likely j k l m n Moderately likely j k l m n Slightly likely j k l m n Not at all likelyAbout how much would you be willing to pay for a Modify watch face and band? Page 5

Modify PricingModify prices it’s watches based on the price of a watch face ($25) and the price of a band($15). The bands and faces are interchangeable, so various combinations can be createdfor customers who purchase multiple bands and/or faces. Do you think that Modify watchface and band pricing is expensive or inexpensive? j k l m n Extremely expensive j k l m n Very expensive j k l m n Moderately expensive j k l m n Slightly expensive j k l m n Neither expensive nor inexpensive j k l m n Slightly inexpensive j k l m n Moderately inexpensive j k l m n Very inexpensive j k l m n Extremely inexpensiveModify has recently created a subscription offering where customers can sign up for asubscription to receive new watches periodically. Customers also receive a discount oneach watch as part of the subscription package.How likely would you be to sign up for a subscription offering to receive new watchesperiodically at discounted prices? j k l m n Extremely likely j k l m n Very likely j k l m n Moderately likely j k l m n Slightly likely j k l m n Not at all likely Page 6

Interested in SubscriptionIf you were to sign up for a watch subscription package, how frequently would you wantto receive new watches? j k l m n More than once per month j k l m n Once per month j k l m n Once every two months j k l m n Once every three months j k l m n Once every 46 months j k l m n Once every 712 months j k l m n Once every 1324 months j k l m n I don’t know j k l m n Other (please specify) How much of a discount off of the base pricing for watch faces ($25) and bands ($15)would you require to sign up for a watch subscription package? j k l m n I would not need a discount j k l m n 110% j k l m n 1115% j k l m n 1620% j k l m n 2125% j k l m n 2630% j k l m n 3135% j k l m n 3640% j k l m n More than 40% j k l m n I don’t know Page 7

Modify Watch Survey (07-12)

by SurveyMonkey Audience on Aug 07, 2012

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