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AdWeek Experience Presentation (October 2012)
AdWeek Experience Presentation (October 2012)
AdWeek Experience Presentation (October 2012)
AdWeek Experience Presentation (October 2012)
AdWeek Experience Presentation (October 2012)
AdWeek Experience Presentation (October 2012)
AdWeek Experience Presentation (October 2012)
AdWeek Experience Presentation (October 2012)
AdWeek Experience Presentation (October 2012)
AdWeek Experience Presentation (October 2012)
AdWeek Experience Presentation (October 2012)
AdWeek Experience Presentation (October 2012)
AdWeek Experience Presentation (October 2012)
AdWeek Experience Presentation (October 2012)
AdWeek Experience Presentation (October 2012)
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AdWeek Experience Presentation (October 2012)

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Presentation given on October 4, 2012 @ AdWeek in New York

Presentation given on October 4, 2012 @ AdWeek in New York

Published in: Technology
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Transcript

  • 1. SurveyMonkey AudienceAdvertising Week ExperienceConfidential
  • 2. What is SurveyMonkey Audience •  SurveyMonkey Audience is the fastest, easiest and most accurate way to get consumer insights. •  Why use SurveyMonkey Audience? It is… -  Quick -  Reliable -  Easy -  Affordable -  DiverseConfidential 2
  • 3. SurveyMonkey Audience Popular Use Cases SurveyMonkey Audience is an easy and affordable way to hear the opinions of those who matter most to you.Confidential 3
  • 4. How you can use SurveyMonkey Audience •  Ad agencies. Test ad effectiveness or concepts. •  Big brands. Get feedback on the look, feel, and price of a new product. •  Consultants. Learn about your client’s target market. •  Designers. Determine preferences towards logos, taglines, and website designs. •  Entrepreneurs. Test your ideas with potential customers. •  Marketers. Identify messaging that resonates with your target customers. •  PR firms. Gather interesting facts for your press releases. •  Sales/account executives. Learn about your prospects before your approach them. •  Small businesses. Gauge purchase intent or get feedback to refine your existing product or service. •  Writers. Generate unique content.Confidential 4
  • 5. Design your survey Create your survey in the world’s leading survey tool, SurveyMonkeyConfidential 5
  • 6. Design your survey •  Used by millions of users, SurveyMonkey has a variety of question types and features that are easy to use.Confidential 6
  • 7. Collect your responses Hear from respondents who are ready to provide you with the feedback you need to make decisionsConfidential 7
  • 8. Choose your Audience •  Identify your Audience from a variety of demographic and behavioral traitsConfidential 8
  • 9. Collect your responses •  Pick your Audience with a few simple clicks or reach out to us to get started.Confidential 9
  • 10. Collect your responses •  See responses back in as little as 2 business days within your SurveyMonkey account.Confidential 10
  • 11. Analyze Your Results Use SurveyMonkey’s powerful analysis features to instantly draw insights and present trendsConfidential 11
  • 12. Analyze your results •  Our analysis features are powerful and easy to use.Confidential 12
  • 13. Analyze your results •  Choose from 8 different chart types, customize the axes, and see the charts all within your SurveyMonkey account. Export data and charts with just a few clicks.Confidential 13
  • 14. Analyze your results •  Ask open-ended questions and use our text analysis tool to identify commonly occurring words or browse or export individual responses.Confidential 14
  • 15. Analyze your results •  We provide an overview of your SurveyMonkey Audience project and key demographics about your respondents.Confidential 15

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