The State of Streaming TV

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Our CEO, Dave Goldberg, visits Bloomberg West to talk about the state of streaming TV.

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The State of Streaming TV

  1. 1. TV Viewing Habits 1 / 2586.15% 5411.43% 90.16% 18.76% 553.50% 22Q1 On what device do you primarilywatch television programs?Answered: 628 Skipped: 00% 20% 40% 60% 80% 100%On atelevisionset at homeOn my tabletOn mysmartphoneOn mydesktop/laptopI don’t watchtelevisionprogramsOn a television set at homeOn my tabletOn my smartphoneOn my desktop/laptopI don’t watch television programsTotalTotal 628628Answer Choices Responses
  2. 2. TV Viewing Habits 2 / 2529.35% 17746.27% 2793.81% 2317.91% 1082.65% 16Q2 How do you primarily watchtelevision programs?Answered: 603 Skipped: 250% 20% 40% 60% 80% 100%I recordprograms onDVR or...I watchprograms attheir...I watchprograms onstandard T...I stream ordownloadtelevision...OtherI record programs on DVR or similar services and watch themlaterI watch programs at their regularly scheduled times via cableor satellite serviceI watch programs on standard TV through an antennaI stream or download television programs through servicessuch as Netflix, Hulu, or other similar servicesOtherTotalTotal 603603Answer Choices Responses
  3. 3. TV Viewing Habits 3 / 2544% 7756.00% 98Q3 When watching previouslyrecorded television programs onDVR or a similar service, do youtypically watch just one episode ormultiple episodes in a singlesitting?Answered: 175 Skipped: 4530% 20% 40% 60% 80% 100%Just oneepisodeMultipleepisodesJust one episodeMultiple episodesTotalTotal 175175Answer Choices Responses
  4. 4. TV Viewing Habits 4 / 2544.90% 22055.10% 270Q4 Do you ever use streaming ordownload services such as Netflix,Hulu, iTunes or others to watchtelevision programs?Answered: 490 Skipped: 1380% 20% 40% 60% 80% 100%YesNoYesNoTotalTotal 490490Answer Choices Responses
  5. 5. TV Viewing Habits 5 / 2582.93% 27214.94% 490.30% 150.30% 16524.70% 8125.61% 8452.13% 17136.89% 1216.10% 20Q5 For viewing streaming ordownloaded television programs,which of the following services haveyou ever used? Check all that apply.Answered: 328 Skipped: 3000% 20% 40% 60% 80% 100%NetflixHBO GoAereoHuluAmazon PrimeiTunesYouTubeThe streamingserviceprovided b...Other (pleasespecify)NetflixHBO GoAereoHuluAmazon PrimeiTunesYouTubeThe streaming service provided by a TV network (NBC, ABC,CBS, etc.)Other (please specify) ResponsesTotal Respondents: Total Respondents: 328328Answer Choices Responses
  6. 6. TV Viewing Habits 6 / 2555.05% 1801.83% 60% 014.98% 495.20% 173.67% 127.95% 268.87% 292.45% 8Q6 For viewing streaming ordownloaded television programs,which of the following services doyou use most often?Answered: 327 Skipped: 3010% 20% 40% 60% 80% 100%NetflixHBO GoAereoHuluAmazon PrimeiTunesYouTubeThe streamingserviceprovided b...Other (pleasespecify)NetflixHBO GoAereoHuluAmazon PrimeiTunesYouTubeThe streaming service provided by a TV network (NBC, ABC,CBS, etc.)Other (please specify) ResponsesTotalTotal 327327Answer Choices Responses
  7. 7. TV Viewing Habits 7 / 2543.12% 14128.44% 9326.91% 881.53% 5Q7 Do you typically pay for thestreaming service or rely on theservices free offering?Answered: 327 Skipped: 3010% 20% 40% 60% 80% 100%Pay for theserviceRely on thefree offeringUse both paidand freeservicesUnsurePay for the serviceRely on the free offeringUse both paid and free servicesUnsureTotalTotal 327327Answer Choices Responses
  8. 8. TV Viewing Habits 8 / 2534.37% 11165.63% 212Q8 When watching televisionprograms online or via streamingservices, do you typically watch justone episode or multiple episodes ina single sitting?Answered: 323 Skipped: 3050% 20% 40% 60% 80% 100%Just oneepisodeMultipleepisodesJust one episodeMultiple episodesTotalTotal 323323Answer Choices Responses
  9. 9. TV Viewing Habits 9 / 256.81% 228.36% 270% 01.86% 66.81% 225.88% 198.36% 2710.84% 3538.08% 1231.55% 511.46% 37Q9 Which of the following is yourprimary device for streaming ordownloading television programs?Answered: 323 Skipped: 3050% 20% 40% 60% 80% 100%Apple TVRokuBoxeeTiVoWiiXboxBlu-rayplayerInternet-enabledtelevisionLaptop ortabletMobile phoneOther (pleasespecify)Apple TVRokuBoxeeTiVoWiiXboxBlu-ray playerInternet-enabled televisionLaptop or tabletMobile phoneOther (please specify) ResponsesTotalTotal 323323Answer Choices Responses
  10. 10. TV Viewing Habits 10 / 2533.75% 10918.89% 6134.37% 1116.81% 226.19% 20Q10 How has your use of streamingtelevision services changed over thepast 12 months?Answered: 323 Skipped: 3050% 20% 40% 60% 80% 100%I usestreamingservices...I usestreamingservices...I usestreamingservices j...I usestreamingservices...I usestreamingservices...I use streaming services significantly more often now than Idid 12 months agoI use streaming services somewhat more often now than I did12 months agoI use streaming services just as often as I did 12 months agoI use streaming services somewhat less often than I did 12months agoI use streaming services significantly less often than I did 12months agoTotalTotal 323323Answer Choices Responses
  11. 11. TV Viewing Habits 11 / 2515.17% 4984.83% 274Q11 In the past 12 months have youreplaced your cable or satellite TVservice with a streaming televisionservice?Answered: 323 Skipped: 3050% 20% 40% 60% 80% 100%YesNoYesNoTotalTotal 323323Answer Choices Responses
  12. 12. TV Viewing Habits 12 / 2561.22% 306.12% 316.33% 88.16% 48.16% 4Q12 What was the primary reasonyou switched from cable or satelliteto streaming services?Answered: 49 Skipped: 5790% 20% 40% 60% 80% 100%Streamingservices arecheaper th...Streamingservices havebetter...Streamingservices aremore...I like towatchmultiple...Other (pleasespecify)Streaming services are cheaper than cable/satelliteStreaming services have better selection than cable/satelliteStreaming services are more convenient than cable/satelliteI like to watch multiple episodes of a program consecutively,and streaming is the best way to do thatOther (please specify) ResponsesTotalTotal 4949Answer Choices Responses
  13. 13. TV Viewing Habits 13 / 254.95% 1695.05% 307Q13 In the past 12 months, have youreplaced your streaming servicewith a satellite or cable TV service?Answered: 323 Skipped: 3050% 20% 40% 60% 80% 100%YesNoYesNoTotalTotal 323323Answer Choices Responses
  14. 14. TV Viewing Habits 14 / 2556.25% 931.25% 512.50% 20% 0Q14 What was the primary reasonyou switched from streaming tocable or satellite service?Answered: 16 Skipped: 6120% 20% 40% 60% 80% 100%I like tochannel surfand...I like towatch livetelevision...Cable/satellite has betterselection...Streamingservices aretoo...I like to channel surf and cable/satellite is the best way to dosoI like to watch live television and cable/satellite is the bestway to do soCable/satellite has better selection than streamingStreaming services are too complicatedTotalTotal 1616Answer Choices Responses
  15. 15. TV Viewing Habits 15 / 2516.45% 506.25% 1911.18% 3414.80% 4551.32% 156Q15 How likely are you to cancelyour cable or satellite service andonly use streaming services in thenext 12 months?Answered: 304 Skipped: 3240% 20% 40% 60% 80% 100%ExtremelylikelyVery likelyModeratelylikelySlightlylikelyNot at alllikelyExtremely likelyVery likelyModerately likelySlightly likelyNot at all likelyTotalTotal 304304Answer Choices Responses
  16. 16. TV Viewing Habits 16 / 2520.31% 6579.69% 255Q16 Have you ever illegallydownloaded a television program?(Don’t worry—this is anonymous!)Answered: 320 Skipped: 3080% 20% 40% 60% 80% 100%YesNoYesNoTotalTotal 320320Answer Choices Responses
  17. 17. TV Viewing Habits 17 / 254.62% 316.92% 1130.77% 2047.69% 31Q17 How often do you illegallydownload television programs?Answered: 65 Skipped: 5630% 20% 40% 60% 80% 100%At least oncea dayAbout once aweekAbout once amonthI’ve onlydone thisonceAt least once a dayAbout once a weekAbout once a monthI’ve only done this onceTotalTotal 6565Answer Choices Responses
  18. 18. TV Viewing Habits 18 / 254.58% 2792.88% 5482.54% 15Q18 Are you aware of a servicecalled Aereo?Answered: 590 Skipped: 380% 20% 40% 60% 80% 100%YesNoNot sureYesNoNot sureTotalTotal 590590Answer Choices Responses
  19. 19. TV Viewing Habits 19 / 2541.94% 24758.06% 342Q19 Would you use the Aereoservice if it were available in yourcity?Answered: 589 Skipped: 390% 20% 40% 60% 80% 100%YesNoYesNoTotalTotal 589589Answer Choices Responses
  20. 20. TV Viewing Habits 20 / 253.51% 124.39% 1577.78% 26614.33% 49Q20 Why would you NOT use Aereo?Answered: 342 Skipped: 2860% 20% 40% 60% 80% 100%Seems toocomplicatedto set upI don’tunderstandhow it worksI don’t needanotherservice fo...Other (pleasespecify)Seems too complicated to set upI don’t understand how it worksI don’t need another service for watching televisionOther (please specify) ResponsesTotalTotal 342342Answer Choices Responses
  21. 21. TV Viewing Habits 21 / 2552.37% 32047.63% 291Q21 GenderAnswered: 611 Skipped: 170% 20% 40% 60% 80% 100%MaleFemaleMaleFemaleTotalTotal 611611Answer Choices Responses
  22. 22. TV Viewing Habits 22 / 250% 017.68% 10820.62% 12629.79% 18231.91% 195Q22 AgeAnswered: 611 Skipped: 170% 20% 40% 60% 80% 100%< 1818-2930-4445-60> 60< 1818-2930-4445-60> 60TotalTotal 611611Answer Choices Responses
  23. 23. TV Viewing Habits 23 / 2519.75% 11217.46% 9930.86% 17517.28% 9814.64% 83Q23 Household IncomeAnswered: 567 Skipped: 610% 20% 40% 60% 80% 100%$0 - $24,999$25,000 -$49,999$50,000 -$99,999$100,000 -$149,999$150,000+$0 - $24,999$25,000 - $49,999$50,000 - $99,999$100,000 - $149,999$150,000+TotalTotal 567567Answer Choices Responses
  24. 24. TV Viewing Habits 24 / 251.31% 89.33% 5726.68% 16334.53% 21128.15% 172Q24 EducationAnswered: 611 Skipped: 170% 20% 40% 60% 80% 100%Less thanhigh schooldegreeHigh schooldegreeSome collegeAssociate orbachelordegreeGraduatedegreeLess than high school degreeHigh school degreeSome collegeAssociate or bachelor degreeGraduate degreeTotalTotal 611611Answer Choices Responses
  25. 25. TV Viewing Habits 25 / 257.18% 4310.02% 6016.19% 977.35% 4419.70% 1183.17% 198.51% 518.01% 4819.87% 119Q25 Location (Census Region)Answered: 599 Skipped: 290% 20% 40% 60% 80% 100%New EnglandMiddleAtlanticEast NorthCentralWest NorthCentralSouthAtlanticEast SouthCentralWest SouthCentralMountainPacificNew EnglandMiddle AtlanticEast North CentralWest North CentralSouth AtlanticEast South CentralWest South CentralMountainPacificTotalTotal 599599Answer Choices Responses

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