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Smartphone Upgrades: Are Consumers Excited?
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Smartphone Upgrades: Are Consumers Excited?

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Our CEO, Dave Goldberg, talks with Emily Chang of Bloomberg West about how consumers feel about the latest smartphone upgrades.

Our CEO, Dave Goldberg, talks with Emily Chang of Bloomberg West about how consumers feel about the latest smartphone upgrades.

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  • 1. Bloomberg Survey 1 / 27 16.80% 126 83.20% 624 Q1 Do you own a Samsung Galaxy phone? Answered: 750 Skipped: 0 Total 750 Yes No 0% 20% 40% 60% 80% 100% Answer Choices Responses Yes No
  • 2. Bloomberg Survey 2 / 27 45.67% 58 33.86% 43 15.75% 20 2.36% 3 2.36% 3 Q2 Are you happy with your Galaxy device? Answered: 127 Skipped: 623 Total 127 Extremely likely Quite likely Moderately likely Slightly likely Not at all likely 0% 20% 40% 60% 80% 100% Answer Choices Responses Extremely likely Quite likely Moderately likely Slightly likely Not at all likely
  • 3. Bloomberg Survey 3 / 27 3.61% 27 5.88% 44 14.04% 105 19.52% 146 56.95% 426 Q3 How likely are you to consider purchasing a Galaxy S5? Answered: 748 Skipped: 2 Total 748 Extremely likely Quite likely Moderately likely Slightly likely Not at all likely 0% 20% 40% 60% 80% 100% Answer Choices Responses Extremely likely Quite likely Moderately likely Slightly likely Not at all likely
  • 4. Bloomberg Survey 4 / 27 21.63% 69 20.38% 65 4.08% 13 27.90% 89 16.93% 54 9.09% 29 Q4 What is the primary reason you would consider purchasing the Galaxy S5? Answered: 319 Skipped: 431 Total 319 The price compares... I like the screen size I like the screen... I like the overall desi... I prefer the operating... Better camera 0% 20% 40% 60% 80% 100% Answer Choices Responses The price compares favorably to other phones I'm considering I like the screen size I like the screen resolution I like the overall design of the phone I prefer the operating system Better camera
  • 5. Bloomberg Survey 5 / 27 13.27% 60 2.21% 10 2.21% 10 53.98% 244 28.32% 128 Q5 What is the primary reason you would not purchase the Galaxy S5? Answered: 452 Skipped: 298 Total 452 It's too expensive The screen is too large I don't like the overall... I don't need a new device I prefer a different... 0% 20% 40% 60% 80% 100% Answer Choices Responses It's too expensive The screen is too large I don't like the overall design I don't need a new device I prefer a different operating system
  • 6. Bloomberg Survey 6 / 27 6.88% 51 93.12% 690 Q6 Do you own an iPhone 5C? Answered: 741 Skipped: 9 Total 741 Yes No 0% 20% 40% 60% 80% 100% Answer Choices Responses Yes No
  • 7. Bloomberg Survey 7 / 27 2.90% 20 7.69% 53 11.18% 77 14.51% 100 63.72% 439 Q7 How likely are you to consider purchasing a iPhone 5C? Answered: 689 Skipped: 61 Total 689 Extremely Quite Moderately Slightly Not at all 0% 20% 40% 60% 80% 100% Answer Choices Responses Extremely Quite Moderately Slightly Not at all
  • 8. Bloomberg Survey 8 / 27 14.80% 37 4.40% 11 3.20% 8 30.40% 76 47.20% 118 Q8 What is the primary reason you would consider purchasing a 5C? Answered: 250 Skipped: 500 Total 250 The price compares... I like the screen size I like the screen... I like the overall desi... I prefer the operating... 0% 20% 40% 60% 80% 100% Answer Choices Responses The price compares favorably to other phones I'm considering I like the screen size I like the screen resolution I like the overall design of the phone I prefer the operating system
  • 9. Bloomberg Survey 9 / 27 15.98% 70 1.83% 8 3.20% 14 1.83% 8 2.97% 13 51.37% 225 22.83% 100 Q9 What is the primary reason you would not purchase the iPhone 5C? Answered: 438 Skipped: 312 Total 438 It's too expensive The screen is too small It's too light, it fe... The price is too low, it... I don't like the overall... I don't need a new device I prefer a different... 0% 20% 40% 60% 80% 100% Answer Choices Responses It's too expensive The screen is too small It's too light, it feels cheap The price is too low, it makes it seem like the device is lower quality I don't like the overall design I don't need a new device I prefer a different operating system
  • 10. Bloomberg Survey 10 / 27 12.68% 62 87.32% 427 Q10 Do you own an iPhone 5S? Answered: 489 Skipped: 261 Total 489 Yes No 0% 20% 40% 60% 80% 100% Answer Choices Responses Yes No
  • 11. Bloomberg Survey 11 / 27 0.23% 1 1.88% 8 2.58% 11 4.69% 20 90.61% 386 Q11 How likely are you to consider purchasing a iPhone 5S? Answered: 426 Skipped: 324 Total 426 Extremely Quite Moderately Slightly Not at all 0% 20% 40% 60% 80% 100% Answer Choices Responses Extremely Quite Moderately Slightly Not at all
  • 12. Bloomberg Survey 12 / 27 12.50% 5 2.50% 1 0% 0 50% 20 35% 14 Q12 What is the primary reason you would consider purchasing a 5S? Answered: 40 Skipped: 710 Total 40 The price compares... I like the screen size I like the screen... I like the overall desi... I prefer the operating... 0% 20% 40% 60% 80% 100% Answer Choices Responses The price compares favorably to other phones I'm considering I like the screen size I like the screen resolution I like the overall design of the phone I prefer the operating system
  • 13. Bloomberg Survey 13 / 27 18.13% 70 1.81% 7 2.07% 8 51.81% 200 26.17% 101 Q13 What is the primary reason you would not purchase the iPhone 5S? Answered: 386 Skipped: 364 Total 386 It's too expensive The screen is too small I don't like the overall... I don't need a new device I prefer a different... 0% 20% 40% 60% 80% 100% Answer Choices Responses It's too expensive The screen is too small I don't like the overall design I don't need a new device I prefer a different operating system
  • 14. Bloomberg Survey 14 / 27 3.56% 26 7.53% 55 15.89% 116 20.27% 148 52.74% 385 Q14 How likely are you to pay more for an iPhone with a larger screen size? Answered: 730 Skipped: 20 Total 730 Extremely likely Quite likely Moderately likely Slightly likely Not at all likely 0% 20% 40% 60% 80% 100% Answer Choices Responses Extremely likely Quite likely Moderately likely Slightly likely Not at all likely
  • 15. Bloomberg Survey 15 / 27 10.78% 79 15.42% 113 19.37% 142 17.05% 125 37.38% 274 Q15 How likely are you to pay more for an iPhone with longer battery life? Answered: 733 Skipped: 17 Total 733 Extremely likely Quite likely Moderately likely Slightly likely Not at all likely 0% 20% 40% 60% 80% 100% Answer Choices Responses Extremely likely Quite likely Moderately likely Slightly likely Not at all likely
  • 16. Bloomberg Survey 16 / 27 12.55% 92 12.69% 93 15.14% 111 16.78% 123 42.84% 314 Q16 How likely are you to pay more for an iPhone with more water resistance? Answered: 733 Skipped: 17 Total 733 Extremely likely Quite likely Moderately likely Slightly likely Not at all likely 0% 20% 40% 60% 80% 100% Answer Choices Responses Extremely likely Quite likely Moderately likely Slightly likely Not at all likely
  • 17. Bloomberg Survey 17 / 27 1.09% 8 98.91% 725 Q17 Do you currently own a smart watch? Answered: 733 Skipped: 17 Total 733 Yes No 0% 20% 40% 60% 80% 100% Answer Choices Responses Yes No
  • 18. Bloomberg Survey 18 / 27 33.33% 3 33.33% 3 22.22% 2 11.11% 1 0% 0 Q18 How happy are you with your smartwatch? Answered: 9 Skipped: 741 Total 9 Extremely happy Quite happy Moderately happy Slightly happy Not at all happy 0% 20% 40% 60% 80% 100% Answer Choices Responses Extremely happy Quite happy Moderately happy Slightly happy Not at all happy
  • 19. Bloomberg Survey 19 / 27 66.67% 6 0% 0 11.11% 1 22.22% 2 Q19 What is your main reason for wearing a smartwatch? Answered: 9 Skipped: 741 Total 9 Want to read messages fro... Stream calls from my wrist The cool factor Want to have an easier wa... 0% 20% 40% 60% 80% 100% Answer Choices Responses Want to read messages from my wrist Stream calls from my wrist The cool factor Want to have an easier way to check the time
  • 20. Bloomberg Survey 20 / 27 0.83% 6 4% 29 9.79% 71 17.38% 126 68% 493 Q20 How interested are you in purchasing a smartwatch? Answered: 725 Skipped: 25 Total 725 Extremely interested Quite interested Moderately interested Slightly interested Not at all interested 0% 20% 40% 60% 80% 100% Answer Choices Responses Extremely interested Quite interested Moderately interested Slightly interested Not at all interested
  • 21. Bloomberg Survey 21 / 27 46.55% 108 39.22% 91 5.17% 12 9.05% 21 Q21 If you were to purchase a smartwatch, which one would you buy? Answered: 232 Skipped: 518 Total 232 Apple Samsung Galaxy Gear Pebble Other (please specify) 0% 20% 40% 60% 80% 100% Answer Choices Responses Apple Samsung Galaxy Gear Pebble Other (please specify)
  • 22. Bloomberg Survey 22 / 27 32.33% 75 13.36% 31 30.60% 71 9.48% 22 14.22% 33 Q22 What is the primary reason you're interested in purchasing a smartwatch? Answered: 232 Skipped: 518 Total 232 I want to read messages... I want to stream calls... The cool factor I want to have an easier wa... I want to access apps... 0% 20% 40% 60% 80% 100% Answer Choices Responses I want to read messages (email, SMS, etc.) from my wrist I want to stream calls from my wrist The cool factor I want to have an easier way to check the time I want to access apps from my wrist
  • 23. Bloomberg Survey 23 / 27 47.82% 351 52.18% 383 Q23 Gender Answered: 734 Skipped: 16 Total 734 Male Female 0% 20% 40% 60% 80% 100% Answer Choices Responses Male Female
  • 24. Bloomberg Survey 24 / 27 0% 0 20.98% 154 25.89% 190 27.25% 200 25.89% 190 Q24 Age Answered: 734 Skipped: 16 Total 734 < 18 18-29 30-44 45-60 > 60 0% 20% 40% 60% 80% 100% Answer Choices Responses < 18 18-29 30-44 45-60 > 60
  • 25. Bloomberg Survey 25 / 27 12.53% 90 18.94% 136 27.44% 197 15.18% 109 25.91% 186 Q25 Household Income Answered: 718 Skipped: 32 Total 718 $0 - $24,999 $25,000 - $49,999 $50,000 - $99,999 $100,000 - $149,999 $150,000+ 0% 20% 40% 60% 80% 100% Answer Choices Responses $0 - $24,999 $25,000 - $49,999 $50,000 - $99,999 $100,000 - $149,999 $150,000+
  • 26. Bloomberg Survey 26 / 27 0.97% 7 8.55% 62 30.21% 219 32.55% 236 27.72% 201 Q26 Education Answered: 725 Skipped: 25 Total 725 Less than high school degree High school degree Some college Associate or bachelor degree Graduate degree 0% 20% 40% 60% 80% 100% Answer Choices Responses Less than high school degree High school degree Some college Associate or bachelor degree Graduate degree
  • 27. Bloomberg Survey 27 / 27 6.32% 46 13.32% 97 14.97% 109 7.97% 58 16.62% 121 5.08% 37 7.28% 53 7.97% 58 20.47% 149 Q27 Location (Census Region) Answered: 728 Skipped: 22 Total 728 New England Middle Atlantic East North Central West North Central South Atlantic East South Central West South Central Mountain Pacific 0% 20% 40% 60% 80% 100% Answer Choices Responses New England Middle Atlantic East North Central West North Central South Atlantic East South Central West South Central Mountain Pacific

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