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2014 Mobile Consumer Trends

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What are people really using their mobile devices for this year? Hint: It's not for making phone calls!

What are people really using their mobile devices for this year? Hint: It's not for making phone calls!

Published in Mobile , Technology
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  • That stat does look a little misleading... because there's no doubt that Androids are number one: http://bgr.com/2014/07/01/android-market-share-2014/

    However, I believe the question they asked was if you could use one phone for work AND personal, which one it would be. The respondents chose Apple. This looks like the original research:

    https://www.surveymonkey.com/blog/en/blog/2014/02/21/byod-2014/
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  • Hi Ze! You can check out our full set of survey results here: https://www.surveymonkey.com/results/SM-56TN7CB8/
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  • Hi there! We surveyed 600 individuals and out of those individuals, iPhone did come out on top. We can assure, we have no affiliation with Apple and this study was completely independent. Also, if you click the 'See Full Survey Results' at the last deck, you can see the data. Thanks for your questions!
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  • What??? iPhones are #1 with all age groups ? You are crazy!!! apple paid you to write it? So wrong, Android rules and you know or should know it
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  • iPhones are #1 with all age groups ? where is the data for that ?
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  • 1. 2014 MOBILE CONSUMER TRENDS
  • 2. Carrier 41%10:15 AM 3 1 So we already know about Mobile Trends in theWorkplace. What do people like to do most with their mobile devices... Outside of work?
  • 3. Carrier 41%10:25 AM We surveyed over smartphone users with SurveyMonkey Audience to find out! 600
  • 4. Here’s what we learned...
  • 5. OK SEND END CALL 2ABC 1 3D 5JKL 4GHI 7PQRS 8 * Forget about using your mobile phone to make a phone call... so last year.
  • 6. And we really do mean “last year”. In 2013, only of people said they use their mobile phone to make phone calls. 35%
  • 7. SendiMessage Q W E R T Y U I O P Delivered In 2014, it’s all about text messaging 41% use their phones for texting instead of talking.
  • 8. Carrier 41% 10:15 AM 3 1 But as with many things in life... Age DOES make a difference.
  • 9. iMessage Today 10:25 AM SendiMessage Q W E R T Y U I O P A S D F G H J K L Z X C V B N M returnspace.?123 iMessage Carrier 41%10:25 AM BFFMessages Contact Delivered I know—RIGHT!? then I was like all, eweee... OMG!! :-) ROTFL!!!!! Nearly 60% of 18 – 29 year olds use their mobile devices for texting.
  • 10. iMessage Today 10:25 AM SendiMessage Q W E R T Y U I O P A S D F G H J K L Z X C V B N M returnspace.?123 iMessage Carrier 41%10:25 AM SAMMessages Contact Delivered Absolutely—I wouldn’t miss it for the world. Hey, so are we still on for Friday night? Compared to 44% of 30 – 44 year olds who prefer to text over a phone call
  • 11. vs 45% 28% Making phone calls for those aged 45 – 60 is more popular than texting.
  • 12. iPhone vs Android? VS
  • 13. iPhones are #1 for all age groups 1st
  • 14. Ready to start your own project? See our full survey results on mobile trends in the workplace & for personal use. visit our resource page