How Do People Use Twitter?

1,589 views
1,434 views

Published on

SurveyMonkey's CEO, Dave Goldberg, stops by Bloomberg West to talk about how people are using Twitter and usage trends in light of the company's reports earnings.

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,589
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
33
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

How Do People Use Twitter?

  1. 1. Twitter 1 / 28 98.14% 475 1.86% 9 Q1 Have you heard of the social network, Twitter? Answered: 484 Skipped: 0 Total 484 Yes No 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Yes No
  2. 2. Twitter 2 / 28 39.58% 188 60.42% 287 Q2 Do you currently have a Twitter account? Answered: 475 Skipped: 9 Total 475 Yes No 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Yes No
  3. 3. Twitter 3 / 28 8.36% 24 91.64% 263 Q3 Have you ever had a Twitter account? Answered: 287 Skipped: 197 Total 287 Yes No 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Yes No
  4. 4. Twitter 4 / 28 30.42% 80 9.51% 25 4.56% 12 1.14% 3 31.18% 82 13.31% 35 9.89% 26 Q4 Why have you never had a Twitter account? Answered: 263 Skipped: 221 Total 263 # Other (please specify) Date 1 I prefer talking to people. 7/24/2014 10:29 PM 2 I have no use for it. 7/24/2014 10:18 PM 3 Do I really want to tell people what I'm up to? 7/24/2014 9:47 PM 4 don't see the need 7/24/2014 9:12 PM 5 I am a human not a bird 7/24/2014 9:08 PM 6 FACEBOOK. ONE IS ENOUGH 7/24/2014 8:39 PM 7 too add 7/24/2014 8:31 PM 8 Don't want to use social media 7/24/2014 7:44 PM 9 I don't have a "smart phone" and consider Twitter not useful. 7/24/2014 7:03 PM 10 I find the whole idea of Twitter stupid. 7/24/2014 7:00 PM 11 On Dial-up, and speed is slow 7/24/2014 6:49 PM 12 I just don't want a Twitter account 7/24/2014 6:49 PM 13 Didn't find it necessary 7/24/2014 6:45 PM 14 I'd rather be dead 7/24/2014 6:40 PM 15 147 words are not enough 7/24/2014 6:30 PM 16 Not really interested that much 7/24/2014 6:20 PM 17 I don't text 7/24/2014 6:08 PM 18 Never really saw the need. 7/24/2014 5:53 PM 19 Not interested 7/24/2014 5:53 PM I do not use social media... Those who I communicate... I have too many social... I find Twitter too confusing I do not find Twitter useful I am unfamiliar w... Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses I do not use social media in general Those who I communicate with do not use Twitter I have too many social media accounts to use Twitter I find Twitter too confusing I do not find Twitter useful I am unfamiliar with Twitter Other (please specify)
  5. 5. Twitter 5 / 28 20 I don'town a smart phone. 7/24/2014 5:35 PM 21 I don't know how it works. 7/24/2014 5:25 PM 22 I just haven't gotten around to getting an account. 7/24/2014 5:17 PM 23 Parents refuse to let me have a Twitter account 7/24/2014 4:51 PM 24 just not interested 7/24/2014 4:44 PM 25 Not intrested in the service that twitter offers. 7/24/2014 4:39 PM 26 Fuck that crap and ALL "soshul meedeeyaa" 7/24/2014 3:58 PM
  6. 6. Twitter 6 / 28 33.33% 8 0.00% 0 0.00% 0 20.83% 5 0.00% 0 25.00% 6 20.83% 5 Q5 Which of the following statements best describes why you don’t use Twitter? Answered: 24 Skipped: 460 Total 24 # Other (please specify) Date 1 Does not allow very long messages 7/24/2014 8:01 PM 2 Kept getting hacked. 7/24/2014 7:31 PM 3 too much wasted time 7/24/2014 5:58 PM 4 i find it narcicistic 7/24/2014 5:21 PM 5 I couldn't use my name or alias 7/24/2014 5:13 PM I found it boring I disliked the content I found the site hard to... Not enough of my friends o... I don’t have time I’m just not interested i... Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses I found it boring I disliked the content I found the site hard to use Not enough of my friends or people I'm interested in used it I don’t have time I’m just not interested in using it Other (please specify)
  7. 7. Twitter 7 / 28 22.34% 42 31.91% 60 30.32% 57 10.64% 20 4.79% 9 Q6 How long have you used Twitter? Answered: 188 Skipped: 296 Total 188 Less than a year 1-2 years 2-4 years 4-6 years 6+ years 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Less than a year 1-2 years 2-4 years 4-6 years 6+ years
  8. 8. Twitter 8 / 28 48.40% 91 8.51% 16 37.77% 71 5.32% 10 Q7 Which device do you check Twitter from the most often? Answered: 188 Skipped: 296 Total 188 # Other (please specify) Date 1 Laptop 7/25/2014 8:38 AM 2 I don't actually check/use it virtually at all - except to sign up for contests 7/25/2014 7:05 AM 3 don't check it 7/25/2014 6:36 AM 4 i don't check 7/24/2014 7:42 PM 5 i dont use it 7/24/2014 6:29 PM 6 I don't ever check twitter 7/24/2014 6:06 PM 7 I don't check it 7/24/2014 5:37 PM 8 None, I never look at it. 7/24/2014 5:27 PM 9 Rarely check it at all. 7/24/2014 5:24 PM 10 never 7/24/2014 5:00 PM Smartphone Tablet PC Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Smartphone Tablet PC Other (please specify)
  9. 9. Twitter 9 / 28 15.96% 30 17.02% 32 8.51% 16 25.53% 48 32.98% 62 Q8 How often do you notice advertisements or sponsored content on Twitter? Answered: 188 Skipped: 296 Total 188 I always notice ads o... I usually notice ads o... I notice ads or sponsored... I occasionally notice ads o... I never notice ads or... 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses I always notice ads or sponsored content I usually notice ads or sponsored content I notice ads or sponsored content about half the time I occasionally notice ads or sponsored content I never notice ads or sponsored content
  10. 10. Twitter 10 / 28 21.28% 40 14.89% 28 18.09% 34 15.96% 30 29.79% 56 Q9 How much do the ads or sponsored content on Twitter bother or annoy you? Answered: 188 Skipped: 296 Total 188 A lot A moderate amount Some A little bit Not at all 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses A lot A moderate amount Some A little bit Not at all
  11. 11. Twitter 11 / 28 45.74% 86 14.89% 28 25.00% 47 36.17% 68 27.13% 51 54.79% 103 20.74% 39 28.19% 53 19.15% 36 18.09% 34 19.15% 36 15.43% 29 20.21% 38 Q10 What types of people or organizations do you follow on Twitter? Check all that apply. Answered: 188 Skipped: 296 News outlets Lifestyle blogs/outlets Charities, associations... Celebrities Athletes Friends & family Movies & TV shows Science & tech content... Government agencies Politicians Restaurants/loc al businesses Notable brands Companies Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses News outlets Lifestyle blogs/outlets Charities, associations, political organizations Celebrities Athletes Friends & family Movies & TV shows Science & tech content producers Government agencies Politicians Restaurants/local businesses Notable brands Companies
  12. 12. Twitter 12 / 28 22.34% 42 Total Respondents: 188 # Other (please specify) Date 1 Games 7/25/2014 10:40 AM 2 Don't use Twitter often 7/25/2014 10:40 AM 3 Youtubers 7/25/2014 10:34 AM 4 eSports and eSports players 7/25/2014 7:17 AM 5 None 7/25/2014 6:51 AM 6 none 7/25/2014 6:36 AM 7 Sports 7/25/2014 3:53 AM 8 Mostly youtubers 7/25/2014 12:38 AM 9 religious leaders 7/25/2014 12:18 AM 10 none 7/24/2014 11:11 PM 11 Political commentators 7/24/2014 11:05 PM 12 Comedy, comedy writers & comedians 7/24/2014 10:34 PM 13 moble games 7/24/2014 10:02 PM 14 bands 7/24/2014 9:35 PM 15 comedy writers 7/24/2014 8:21 PM 16 none 7/24/2014 8:12 PM 17 Notable personalities in the internet tech field 7/24/2014 7:57 PM 18 none 7/24/2014 7:42 PM 19 i don't follow anyone 7/24/2014 7:38 PM 20 trade organizations 7/24/2014 7:28 PM 21 Professional consultants 7/24/2014 7:27 PM 22 don't really use it much 7/24/2014 7:05 PM 23 Journalists, comedians 7/24/2014 6:41 PM 24 none 7/24/2014 6:29 PM 25 authors 7/24/2014 6:22 PM 26 None 7/24/2014 6:06 PM 27 Blogs on topics in which I am interested 7/24/2014 5:48 PM 28 none 7/24/2014 5:38 PM 29 Humorists 7/24/2014 5:33 PM 30 currently none 7/24/2014 5:28 PM 31 I rarely use twiter. 7/24/2014 5:25 PM 32 investments 7/24/2014 5:19 PM 33 Vegans 7/24/2014 5:16 PM 34 nude chicks 7/24/2014 5:15 PM 35 none never use it 7/24/2014 5:08 PM 36 Finance 7/24/2014 4:46 PM 37 None 7/24/2014 4:44 PM 38 I don't use it anymore 7/24/2014 4:43 PM 39 Only others in my field 7/24/2014 4:35 PM 40 Gospel Music Lovers 7/24/2014 4:34 PM 41 I don't follow anyone, I think twitter is stupid 7/24/2014 4:27 PM 42 I follow no one 7/24/2014 4:24 PM Other (please specify)
  13. 13. Twitter 13 / 28 21.81% 41 5.32% 10 17.55% 33 8.51% 16 7.98% 15 2.66% 5 23.40% 44 12.77% 24 Q11 How often do you check or log into Twitter via mobile or online? Answered: 188 Skipped: 296 Total 188 A few times a day Once a day A few times per week Once a week A few times a month Once a month Less than once a month Never 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses A few times a day Once a day A few times per week Once a week A few times a month Once a month Less than once a month Never
  14. 14. Twitter 14 / 28 5.85% 11 3.19% 6 12.23% 23 3.72% 7 13.30% 25 3.72% 7 22.34% 42 35.64% 67 Q12 How often do you post a tweet? Answered: 188 Skipped: 296 Total 188 A few times a day Once a day A few times per week Once a week A few times a month Once a month Less than once a month Never 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses A few times a day Once a day A few times per week Once a week A few times a month Once a month Less than once a month Never
  15. 15. Twitter 15 / 28 10.11% 19 26.60% 50 40.43% 76 22.87% 43 Q13 Generally speaking, what time of day do you use Twitter most often? Answered: 188 Skipped: 296 Total 188 In the morning In the afternoon In the evening I use it consistently... 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses In the morning In the afternoon In the evening I use it consistently throughout the day
  16. 16. Twitter 16 / 28 16.49% 31 5.85% 11 7.45% 14 9.04% 17 3.72% 7 1.06% 2 26.60% 50 29.79% 56 Q14 Generally speaking, what do you Tweet most about? Answered: 188 Skipped: 296 Total 188 # Other (please specify) Date 1 None 7/25/2014 10:41 AM 2 None 7/25/2014 10:40 AM 3 I don't tweet, I just read. 7/25/2014 10:37 AM 4 I don't post 7/25/2014 10:34 AM 5 Nothing 7/25/2014 10:23 AM 6 Don't post. 7/25/2014 10:20 AM 7 I don't tweet, use it to follow others 7/25/2014 10:17 AM 8 I dont tweet 7/25/2014 10:14 AM 9 eSports Events 7/25/2014 7:18 AM 10 Tech 7/25/2014 7:06 AM 11 I don't 7/25/2014 6:52 AM 12 na 7/25/2014 6:37 AM 13 Nothing 7/25/2014 5:51 AM 14 music 7/25/2014 4:05 AM 15 Contests 7/25/2014 3:54 AM 16 Respond to youtuber's questions or send them pictures, also compliment on there vids or advice on them. 7/25/2014 12:41 AM News/current events Business Entertainment (TV, movies,... Sports Politics Customer service My personal life Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses News/current events Business Entertainment (TV, movies, etc.) Sports Politics Customer service My personal life Other (please specify)
  17. 17. Twitter 17 / 28 17 not very often 7/24/2014 11:12 PM 18 I don't 7/24/2014 9:36 PM 19 i dont tweet 7/24/2014 8:23 PM 20 N/A 7/24/2014 8:13 PM 21 Faith 7/24/2014 8:00 PM 22 i know longer tweet 7/24/2014 7:43 PM 23 nothing 7/24/2014 7:39 PM 24 I don't tweet 7/24/2014 7:39 PM 25 I don't tweet 7/24/2014 7:28 PM 26 Nothing 7/24/2014 7:16 PM 27 n/a 7/24/2014 7:07 PM 28 i dont tweet 7/24/2014 6:56 PM 29 anything 7/24/2014 6:38 PM 30 i dont 7/24/2014 6:30 PM 31 Haven't tweeted 7/24/2014 6:25 PM 32 N/A 7/24/2014 6:10 PM 33 I don't tweet 7/24/2014 6:08 PM 34 nothing I follow 7/24/2014 5:51 PM 35 Research 7/24/2014 5:49 PM 36 nothing 7/24/2014 5:38 PM 37 humor 7/24/2014 5:33 PM 38 N/A 7/24/2014 5:30 PM 39 I never post. 7/24/2014 5:29 PM 40 nothing 7/24/2014 5:29 PM 41 I almost never tweet. 7/24/2014 5:26 PM 42 http://legacyofpythagoras.wordpress.com/2014/04/10/master-list-of-vegan-info 7/24/2014 5:18 PM 43 funny fake facts 7/24/2014 5:16 PM 44 Sweepstakes 7/24/2014 5:13 PM 45 I never Tweet 7/24/2014 5:09 PM 46 "#badtweet" 7/24/2014 5:05 PM 47 nothing 7/24/2014 5:00 PM 48 haven't tweeted 7/24/2014 4:50 PM 49 don't tweet 7/24/2014 4:46 PM 50 Nothing. 7/24/2014 4:43 PM 51 Food 7/24/2014 4:37 PM 52 Sharing interesting articles from the web of all subjects 7/24/2014 4:37 PM 53 Gospel Music 7/24/2014 4:36 PM 54 Items of interest in my field, and retweeting same by others 7/24/2014 4:36 PM 55 I am not a twit, I don't tweet 7/24/2014 4:28 PM 56 Online Gaming 7/24/2014 4:25 PM
  18. 18. Twitter 18 / 28 12.23% 23 69.15% 130 18.62% 35 Q15 Generally speaking, would you consider yourself active on Twitter (regularly Tweeting or re-Tweeting) or passive (reading the Tweets of others, but rarely Tweeting or re-Tweeting) Answered: 188 Skipped: 296 Total 188 Active Passive An even mix of both 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Active Passive An even mix of both
  19. 19. Twitter 19 / 28 4.79% 9 15.96% 30 53.72% 101 11.70% 22 13.83% 26 Q16 In one year’s time, do you think you’ll be using Twitter more, less, or about the same amount as than you currently do? Answered: 188 Skipped: 296 Total 188 Much more Somewhat more About the same as I do now Somewhat less Much less 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Much more Somewhat more About the same as I do now Somewhat less Much less
  20. 20. Twitter 20 / 28 80.32% 151 63.83% 120 67.02% 126 81.38% 153 74.47% 140 51.06% 96 57.45% 108 54.26% 102 55.85% 105 69.15% 130 61.70% 116 64.36% 121 Q17 Of the following types of organizations/people listed, which would you expect to have a Twitter account? Please select all that apply. Answered: 188 Skipped: 296 News outlets Lifestyle blogs/outlets Charities, associations... Celebrities Athletes Friends & family Movies & TV shows Science & tech content... Government agencies Politicians Restaurants/loc al businesses Notable brands Companies Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses News outlets Lifestyle blogs/outlets Charities, associations, political organizations Celebrities Athletes Friends & family Movies & TV shows Science & tech content producers Government agencies Politicians Restaurants/local businesses Notable brands
  21. 21. Twitter 21 / 28 62.77% 118 7.45% 14 Total Respondents: 188 # Other (please specify) Date 1 Internet personalities 7/25/2014 10:35 AM 2 Everyone 7/25/2014 10:24 AM 3 Spiritual leaders 7/25/2014 12:20 AM 4 Pranksters & trolls 7/24/2014 10:37 PM 5 Writers/bloggers 7/24/2014 7:27 PM 6 Religious and educational institutions 7/24/2014 6:45 PM 7 not sure 7/24/2014 6:31 PM 8 authors 7/24/2014 6:23 PM 9 Don't care, hate twitter. 7/24/2014 5:29 PM 10 Any organization with a public relations or marketing department. 7/24/2014 5:27 PM 11 http://legacyofpythagoras.wordpress.com/2014/04/10/master-list-of-vegan-info 7/24/2014 5:24 PM 12 our jerk president 7/24/2014 5:01 PM 13 not sure. 7/24/2014 4:44 PM 14 Internet Trolls 7/24/2014 4:25 PM Companies Other (please specify)
  22. 22. Twitter 22 / 28 33.51% 63 12.77% 24 11.70% 22 40.43% 76 24.47% 46 22.34% 42 17.55% 33 25.00% 47 5.32% 10 11.70% 22 7.98% 15 7.98% 15 7.45% 14 Q18 Which of the following people or organizations create the most interesting content on Twitter? Answered: 188 Skipped: 296 News outlets Lifestyle blogs/outlets Charities, associations... Celebrities Athletes Friends & family Movies & TV shows Science & tech content... Government agencies Politicians Restaurants/loc al businesses Notable brands Companies Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses News outlets Lifestyle blogs/outlets Charities, associations, political organizations Celebrities Athletes Friends & family Movies & TV shows Science & tech content producers Government agencies Politicians Restaurants/local businesses Notable brands Companies
  23. 23. Twitter 23 / 28 17.55% 33 Total Respondents: 188 # Other (please specify) Date 1 Not sure; hardly use twitter 7/25/2014 10:42 AM 2 Games 7/25/2014 10:41 AM 3 Internet personalities 7/25/2014 10:35 AM 4 no idea 7/25/2014 7:07 AM 5 none 7/25/2014 6:37 AM 6 None of the above 7/25/2014 3:31 AM 7 I really only follow Youtubers to be honest 7/25/2014 12:43 AM 8 not sure 7/24/2014 11:13 PM 9 Political commentators 7/24/2014 11:10 PM 10 Comedians & Comedy Writers 7/24/2014 10:37 PM 11 bands 7/24/2014 9:37 PM 12 probably just individuals 7/24/2014 8:14 PM 13 Notable people in the internet tech field 7/24/2014 7:59 PM 14 None of it is interesting 7/24/2014 7:39 PM 15 I don't know 7/24/2014 7:30 PM 16 Bloggers & writers 7/24/2014 7:27 PM 17 Don't know 7/24/2014 7:21 PM 18 no idea 7/24/2014 7:08 PM 19 none 7/24/2014 6:57 PM 20 Journalists 7/24/2014 6:43 PM 21 not sure 7/24/2014 6:31 PM 22 None 7/24/2014 6:31 PM 23 It's all rubbish. A bunch of crappy rants about things that other people don't likely care about. 7/24/2014 6:09 PM 24 nobody, in my opinion, creates anything interesting on it 7/24/2014 5:39 PM 25 humorists 7/24/2014 5:34 PM 26 Don't care, hate twitter. 7/24/2014 5:29 PM 27 no idea 7/24/2014 5:29 PM 28 I have not found interesting content on twitter. 7/24/2014 5:27 PM 29 none 7/24/2014 5:20 PM 30 its all bs 7/24/2014 5:11 PM 31 really not able to judge that 7/24/2014 4:52 PM 32 Don't know 7/24/2014 4:44 PM 33 Peers in my work field (which are all I ever really see) 7/24/2014 4:37 PM Other (please specify)
  24. 24. Twitter 24 / 28 100.00% 484 0.00% 0 Q19 Gender Answered: 484 Skipped: 0 Total 484 Male Female 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Male Female
  25. 25. Twitter 25 / 28 0.00% 0 22.11% 107 26.03% 126 28.10% 136 23.76% 115 Q20 Age Answered: 484 Skipped: 0 Total 484 < 18 18-29 30-44 45-60 > 60 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses < 18 18-29 30-44 45-60 > 60
  26. 26. Twitter 26 / 28 12.35% 50 17.78% 72 35.80% 145 21.73% 88 12.35% 50 Q21 Household Income Answered: 405 Skipped: 79 Total 405 $0 - $24,999 $25,000 - $49,999 $50,000 - $99,999 $100,000 - $149,999 $150,000+ 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses $0 - $24,999 $25,000 - $49,999 $50,000 - $99,999 $100,000 - $149,999 $150,000+
  27. 27. Twitter 27 / 28 2.69% 13 9.30% 45 30.58% 148 34.09% 165 23.35% 113 Q22 Education Answered: 484 Skipped: 0 Total 484 Less than high school degree High school degree Some college or Associate... Bachelor degree Graduate degree 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Less than high school degree High school degree Some college or Associate degree Bachelor degree Graduate degree
  28. 28. Twitter 28 / 28 6.63% 32 10.97% 53 15.11% 73 7.66% 37 19.46% 94 4.55% 22 9.73% 47 5.59% 27 20.29% 98 Q23 Location (Census Region) Answered: 483 Skipped: 1 Total 483 New England Middle Atlantic East North Central West North Central South Atlantic East South Central West South Central Mountain Pacific 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses New England Middle Atlantic East North Central West North Central South Atlantic East South Central West South Central Mountain Pacific

×