How Do Americans Watch Sports?

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Sports is certainly one of Americas largest entertainment industries. We asked almost 800 respondents about their sports viewing habits- including favorite sports, how often folks view sports, and where people are watching them.

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How Do Americans Watch Sports?

  1. 1. Sports Viewing Habits 1 / 36 16.98% 134 19.65% 155 18.38% 145 26.36% 208 18.63% 147 Q1 Do you ever watch or follow sports? Answered: 789 Skipped: 0 Total 789 A lot A moderate amount Somewhat A little bit Never 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses A lot A moderate amount Somewhat A little bit Never
  2. 2. Sports Viewing Habits 2 / 36 67.48% 417 42.07% 260 30.10% 186 18.77% 116 20.06% 124 13.75% 85 18.45% 114 Q2 Which sports do you watch or follow regularly? Check all that apply. Answered: 618 Skipped: 171 Total Respondents: 618 # Other (please specify) Date 1 Rugby 6/26/2014 7:15 PM 2 cricket 6/26/2014 7:02 PM 3 Cricket 6/26/2014 6:27 PM 4 None regularly 6/26/2014 6:24 PM 5 skateboarding,surfing snowboarding, motocross, bmx 6/26/2014 6:20 PM 6 NASCAR 6/26/2014 5:47 PM 7 Cricket 6/26/2014 5:46 PM Football Baseball Basketball Hockey Soccer Golf Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Football Baseball Basketball Hockey Soccer Golf Other (please specify)
  3. 3. Sports Viewing Habits 3 / 36 8 Tennis 6/26/2014 5:42 PM 9 Auto Racing, Tennis 6/26/2014 5:38 PM 10 cycling auto racing 6/26/2014 5:38 PM 11 nascar 6/26/2014 5:28 PM 12 Nascar 6/26/2014 5:28 PM 13 Tennis 6/26/2014 5:25 PM 14 Olympics 6/26/2014 5:19 PM 15 cycling 6/26/2014 5:19 PM 16 Tennis 6/26/2014 5:19 PM 17 Nascar 6/26/2014 5:14 PM 18 UFC 6/26/2014 5:13 PM 19 figure skateing 6/26/2014 5:07 PM 20 MMA, Wrestling, Olympics 6/26/2014 5:00 PM 21 Martial arts 6/26/2014 4:53 PM 22 none 6/26/2014 4:52 PM 23 MMA 6/26/2014 4:46 PM 24 The real football..not the American crap called football. 6/26/2014 4:40 PM 25 equestrian 6/26/2014 4:29 PM 26 auto racing 6/26/2014 4:29 PM 27 boxing 6/26/2014 4:25 PM 28 Tennis 6/26/2014 4:25 PM 29 none 6/26/2014 4:23 PM 30 Lacrosse 6/26/2014 4:23 PM 31 Motorsports 6/26/2014 4:23 PM 32 auto racing 6/26/2014 4:16 PM 33 NASCAR 6/26/2014 4:13 PM 34 nascar 6/26/2014 4:10 PM 35 nascar 6/26/2014 4:08 PM 36 none regularly 6/26/2014 4:06 PM 37 Formula 1 6/26/2014 4:06 PM 38 nascar 6/26/2014 4:05 PM 39 auto racing 6/26/2014 4:03 PM 40 nascar 6/26/2014 4:02 PM 41 Horse jumping 6/26/2014 4:01 PM 42 MMA, NASCAR 6/26/2014 3:56 PM 43 wrestling 6/26/2014 3:55 PM 44 Motorsports 6/26/2014 3:53 PM 45 Gymnastics 6/26/2014 3:52 PM 46 softball, nascar 6/26/2014 3:52 PM 47 Lacrosse 6/26/2014 3:52 PM
  4. 4. Sports Viewing Habits 4 / 36 48 horse racing, olympics 6/26/2014 3:51 PM 49 MMA 6/26/2014 3:49 PM 50 ice skating 6/26/2014 3:48 PM 51 Car Races 6/26/2014 3:46 PM 52 Tennis 6/26/2014 3:43 PM 53 Tennis 6/26/2014 3:42 PM 54 None regularly 6/26/2014 3:41 PM 55 UFC, softball 6/26/2014 3:40 PM 56 Nascar 6/26/2014 3:40 PM 57 Nascar 6/26/2014 3:39 PM 58 Figure Skating; Gymnastics 6/26/2014 3:38 PM 59 NASCAR 6/26/2014 3:36 PM 60 NCAA basketball 6/26/2014 3:35 PM 61 winter olympics, figure skating 6/26/2014 3:33 PM 62 Tennis 6/26/2014 3:33 PM 63 Track & Field, Running, Olympics 6/26/2014 3:33 PM 64 Sailing 6/26/2014 3:33 PM 65 gymnastics 6/26/2014 3:32 PM 66 tennis 6/26/2014 3:32 PM 67 tennis 6/26/2014 3:32 PM 68 Roller derby 6/26/2014 3:30 PM 69 Tennis 6/26/2014 3:30 PM 70 figure skating, gymnastics 6/26/2014 3:30 PM 71 nascar 6/26/2014 3:29 PM 72 cricket, rugby 6/26/2014 3:29 PM 73 lacrosse 6/26/2014 3:29 PM 74 Running 6/26/2014 3:29 PM 75 None 6/26/2014 3:28 PM 76 swimming 6/26/2014 3:26 PM 77 Swimming 6/26/2014 3:25 PM 78 i do not follow any sports regularly 6/26/2014 3:25 PM 79 Softball 6/26/2014 3:24 PM 80 Tennis 6/26/2014 3:23 PM 81 None 6/26/2014 2:45 PM 82 Boxing 6/26/2014 2:40 PM 83 none 6/26/2014 2:01 PM 84 ice skating championships, also tennis 6/26/2014 1:36 PM 85 tennis 6/26/2014 1:34 PM 86 Olympics 6/26/2014 1:32 PM 87 race 6/26/2014 1:24 PM
  5. 5. Sports Viewing Habits 5 / 36 88 football occasionally, NEVER regularly 6/26/2014 1:21 PM 89 olympic ice dancing 6/26/2014 1:16 PM 90 ifigure skating and gymnastics 6/26/2014 1:08 PM 91 NASCAR 6/26/2014 1:06 PM 92 none 6/26/2014 1:04 PM 93 F1 Racing 6/26/2014 12:58 PM 94 Summer & Winter Olympics 6/26/2014 12:57 PM 95 ice skating/gymnastics 6/26/2014 12:56 PM 96 formula 1 6/26/2014 12:56 PM 97 boxing, olympics, tennis 6/26/2014 12:53 PM 98 Tennis 6/26/2014 12:49 PM 99 Tennis 6/26/2014 12:48 PM 100 bowling and tennis 6/26/2014 12:44 PM 101 Tennis 6/26/2014 12:43 PM 102 None in particular 6/26/2014 12:31 PM 103 Tennis 6/26/2014 12:16 PM 104 tennis 6/26/2014 12:15 PM 105 Figure Skating 6/26/2014 12:12 PM 106 Nascar 6/26/2014 12:09 PM 107 none regularly 6/26/2014 12:07 PM 108 volleyball 6/26/2014 12:03 PM 109 Tennis 6/26/2014 12:03 PM 110 Running 6/26/2014 12:02 PM 111 Volleyball 6/26/2014 12:01 PM 112 Rugby 6/26/2014 12:00 PM 113 Olympics Summer and Winter 6/26/2014 11:50 AM 114 NASCAR 6/26/2014 11:49 AM
  6. 6. Sports Viewing Habits 6 / 36 45.15% 279 15.21% 94 34.47% 213 5.18% 32 Q3 Do you prefer professional sport events or college sport events? Answered: 618 Skipped: 171 Total 618 Professional College I prefer both professional... Neither 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Professional College I prefer both professional and college sports equally Neither
  7. 7. Sports Viewing Habits 7 / 36 61.17% 378 15.05% 93 18.77% 116 5.02% 31 Q4 Do you generally watch more professional sport events or college sport events? Answered: 618 Skipped: 171 Total 618 Professional College I watch both professional... Neither 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Professional College I watch both professional and college sports equally Neither
  8. 8. Sports Viewing Habits 8 / 36 90.94% 562 0.81% 5 0.81% 5 4.37% 27 3.07% 19 Q5 Which device do you use to watch sports the most often? Answered: 618 Skipped: 171 Total 618 # Other (please specify) Date 1 Laptop 6/26/2014 7:15 PM 2 Bar 6/26/2014 5:13 PM 3 none 6/26/2014 4:52 PM 4 Laptop 6/26/2014 4:22 PM 5 I go to the event. 6/26/2014 3:51 PM 6 laptop 6/26/2014 3:35 PM 7 Work tv 6/26/2014 3:29 PM 8 don't watch 6/26/2014 2:01 PM 9 At a restaurant/bar 6/26/2014 1:03 PM 10 laptop 6/26/2014 12:53 PM 11 i watch my tv 6/26/2014 12:36 PM TV set Smartphone Tablet Desktop Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses TV set Smartphone Tablet Desktop Other (please specify)
  9. 9. Sports Viewing Habits 9 / 36 12 Laptop PC 6/26/2014 12:35 PM 13 none 6/26/2014 12:31 PM 14 In person 6/26/2014 12:23 PM 15 I only watch live games, never on a device 6/26/2014 12:19 PM 16 laptop 6/26/2014 12:17 PM 17 Radio! 6/26/2014 12:11 PM 18 I don't watch 6/26/2014 12:02 PM 19 Newspaper 6/26/2014 12:02 PM
  10. 10. Sports Viewing Habits 10 / 36 39.93% 244 16.53% 101 0.16% 1 9.17% 56 4.75% 29 7.20% 44 8.51% 52 4.09% 25 9.66% 59 Q6 Where do you go to get news about sports the most often (e.g. scores, player announcements)? Answered: 611 Skipped: 178 Total 611 # Other (please specify) Date TV network (e.g. ABC,... TV network website (e.g... TV viewing app (e.g. Aereo,... Newspaper (e.g. Los... League-specific mobile app... League website (e.g. NFL.co... Social media (e.g. Facebo... Blogs or non TV websites... Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses TV network (e.g. ABC, ESPN) TV network website (e.g. ESPN.com, NBC.com) TV viewing app (e.g. Aereo, Slingbox, Hulu) Newspaper (e.g. Los Angeles Times) League-specific mobile app (e.g. NFL, MLB, NHL) League website (e.g. NFL.com, MLB.com, NHL.com) Social media (e.g. Facebook, Twitter) Blogs or non TV websites (e.g. SB Nation, Bleacher Report) Other (please specify)
  11. 11. Sports Viewing Habits 11 / 36 1 IDK. 6/26/2014 7:16 PM 2 ESPN app 6/26/2014 6:42 PM 3 Google 6/26/2014 6:25 PM 4 reddit 6/26/2014 6:21 PM 5 radio 6/26/2014 6:18 PM 6 Sports app 6/26/2014 5:37 PM 7 Most everything 6/26/2014 5:02 PM 8 none 6/26/2014 4:53 PM 9 Internet 6/26/2014 4:48 PM 10 I don't get sports news 6/26/2014 4:39 PM 11 yahoo sports 6/26/2014 4:35 PM 12 Google 6/26/2014 4:33 PM 13 Yahoo sports app 6/26/2014 4:30 PM 14 Yahoo 6/26/2014 4:28 PM 15 I don't care about news 6/26/2014 4:27 PM 16 radio, WTOP 6/26/2014 4:25 PM 17 yahoo 6/26/2014 4:17 PM 18 Google news sports 6/26/2014 4:16 PM 19 bbc news 6/26/2014 4:07 PM 20 satelite 6/26/2014 4:05 PM 21 Fox Sports and Fox news 6/26/2014 4:03 PM 22 Use TV and newspaper 6/26/2014 3:48 PM 23 I don't follow it closely enough to look up stuff like this 6/26/2014 3:41 PM 24 radio 6/26/2014 3:40 PM 25 yahoo 6/26/2014 3:39 PM 26 No place specific, I'm not interested enough to follow that closely. 6/26/2014 3:38 PM 27 My dad 6/26/2014 3:38 PM 28 Sports app 6/26/2014 3:34 PM 29 I don't get news about sports 6/26/2014 3:33 PM 30 Kindle Blogs 6/26/2014 3:33 PM 31 Kindle Blogs 6/26/2014 3:31 PM 32 cbs sports.com 6/26/2014 3:31 PM 33 I don't follow sports 6/26/2014 3:28 PM 34 Mobile App... not league specific 6/26/2014 3:25 PM 35 none 6/26/2014 3:17 PM 36 Internet 6/26/2014 2:28 PM 37 n/a 6/26/2014 2:02 PM 38 Espn mobile app 6/26/2014 2:02 PM 39 web 6/26/2014 1:27 PM 40 I don't 6/26/2014 1:24 PM
  12. 12. Sports Viewing Habits 12 / 36 41 internet 6/26/2014 1:05 PM 42 TV Sportsman Channel, TV Outdoorsman Channel 6/26/2014 1:02 PM 43 yahoo sports 6/26/2014 12:55 PM 44 NBA app 6/26/2014 12:51 PM 45 NBC 6/26/2014 12:46 PM 46 yahoo 6/26/2014 12:39 PM 47 channell 10-5 6/26/2014 12:37 PM 48 I don't read about sprots 6/26/2014 12:31 PM 49 Google 6/26/2014 12:31 PM 50 husband 6/26/2014 12:30 PM 51 Google 6/26/2014 12:23 PM 52 Friends/Family 6/26/2014 12:23 PM 53 friends 6/26/2014 12:13 PM 54 Radio 6/26/2014 12:12 PM 55 None 6/26/2014 12:11 PM 56 Fox News 6/26/2014 12:10 PM 57 Yahoo sports,Golf Channel,PGA Tour,LPGA , CBS Sports, 6/26/2014 12:05 PM 58 VPR 6/26/2014 12:02 PM 59 I do not follow sports news 6/26/2014 11:55 AM
  13. 13. Sports Viewing Habits 13 / 36 85.92% 525 5.89% 36 0.33% 2 0.82% 5 0.82% 5 1.31% 8 1.31% 8 3.60% 22 Q7 Where do you watch sports the most often (e.g. events or games)? Answered: 611 Skipped: 178 Total 611 # Other (please specify) Date 1 YouTube 6/26/2014 7:16 PM 2 Bar 6/26/2014 5:13 PM 3 Q13, FX, TNT 6/26/2014 5:01 PM 4 none 6/26/2014 4:53 PM TV network (e.g. ABC,... TV network website (e.g... TV viewing app (e.g. Aereo,... League-specific mobile app... League website (e.g. NFL.co... Social media (e.g. Facebo... Blogs or non TV websites... Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses TV network (e.g. ABC, ESPN) TV network website (e.g. ESPN.com, NBC.com) TV viewing app (e.g. Aereo, Slingbox, Hulu) League-specific mobile app (e.g. NFL, MLB, NHL) League website (e.g. NFL.com, MLB.com, NHL.com) Social media (e.g. Facebook, Twitter) Blogs or non TV websites (e.g. SB Nation, Bleacher Report) Other (please specify)
  14. 14. Sports Viewing Habits 14 / 36 5 Youtube 6/26/2014 4:53 PM 6 Streaming 6/26/2014 4:31 PM 7 Yahoo 6/26/2014 4:28 PM 8 satelite 6/26/2014 4:05 PM 9 At the event or game 6/26/2014 3:52 PM 10 live 6/26/2014 3:52 PM 11 League specific and TV network ESPN ESPN2 regularnetwork etc 6/26/2014 3:46 PM 12 Whatever network the bar is using 6/26/2014 3:41 PM 13 Internet 6/26/2014 2:28 PM 14 n/a 6/26/2014 2:02 PM 15 occasional games on TV 6/26/2014 1:24 PM 16 TV Sportsman Channel, TV Outdoorsman Channel 6/26/2014 1:02 PM 17 channell10-5 6/26/2014 12:37 PM 18 I don't watch sports 6/26/2014 12:31 PM 19 In person 6/26/2014 12:23 PM 20 At the ballpark 6/26/2014 12:19 PM 21 Fox 6/26/2014 12:10 PM 22 I don't watch 6/26/2014 12:02 PM
  15. 15. Sports Viewing Habits 15 / 36 75.29% 457 2.31% 14 0.00% 0 0.66% 4 0.00% 0 0.33% 2 0.16% 1 19.77% 120 1.48% 9 Q8 Where do you watch football the most often? Answered: 607 Skipped: 182 Total 607 # Other (please specify) Date 1 Direct TV 6/26/2014 5:27 PM TV network (e.g. ABC,... TV network website (e.g... TV viewing app (e.g. Aereo,... League-specific mobile app... League website (e.g. NFL.co... Social media (e.g. Facebo... Blogs or non TV websites... I do not watch football Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses TV network (e.g. ABC, ESPN) TV network website (e.g. ESPN.com, NBC.com) TV viewing app (e.g. Aereo, Slingbox, Hulu) League-specific mobile app (e.g. NFL, MLB, NHL) League website (e.g. NFL.com, MLB.com, NHL.com) Social media (e.g. Facebook, Twitter) Blogs or non TV websites (e.g. SB Nation, Bleacher Report) I do not watch football Other (please specify)
  16. 16. Sports Viewing Habits 16 / 36 2 Q13 6/26/2014 5:02 PM 3 stadium 6/26/2014 4:24 PM 4 Satelite 6/26/2014 4:03 PM 5 ny TV Channel 6/26/2014 3:58 PM 6 At the stadium 6/26/2014 3:52 PM 7 Bars 6/26/2014 3:44 PM 8 pirated stream 6/26/2014 12:48 PM 9 Home 6/26/2014 12:47 PM
  17. 17. Sports Viewing Habits 17 / 36 34.27% 208 1.81% 11 0.00% 0 0.66% 4 0.49% 3 0.33% 2 0.00% 0 59.64% 362 2.80% 17 Q9 Where do you watch hockey the most often? Answered: 607 Skipped: 182 Total 607 # Other (please specify) Date 1 regional broadcaster of local pro team 6/26/2014 5:48 PM TV network (e.g. ABC,... TV network website (e.g... TV viewing app (e.g. Aereo,... League-specific mobile app... League website (e.g. NFL.co... Social media (e.g. Facebo... Blogs or non TV websites... I do not watch hockey Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses TV network (e.g. ABC, ESPN) TV network website (e.g. ESPN.com, NBC.com) TV viewing app (e.g. Aereo, Slingbox, Hulu) League-specific mobile app (e.g. NFL, MLB, NHL) League website (e.g. NFL.com, MLB.com, NHL.com) Social media (e.g. Facebook, Twitter) Blogs or non TV websites (e.g. SB Nation, Bleacher Report) I do not watch hockey Other (please specify)
  18. 18. Sports Viewing Habits 18 / 36 2 Direct TV 6/26/2014 5:27 PM 3 live one game a year 6/26/2014 5:08 PM 4 Center Ice 6/26/2014 4:58 PM 5 Satelite 6/26/2014 4:03 PM 6 at the ice rink 6/26/2014 3:55 PM 7 in the arena 6/26/2014 3:53 PM 8 csn 6/26/2014 3:41 PM 9 live at a game 6/26/2014 3:34 PM 10 in person at hockey arena 6/26/2014 3:30 PM 11 i only watch hockey if i am at the game 6/26/2014 3:26 PM 12 Mainly just highlights on the evening news 6/26/2014 1:46 PM 13 cable network 6/26/2014 1:02 PM 14 only watch playoffs on tv 6/26/2014 12:46 PM 15 I go watch in person 6/26/2014 12:42 PM 16 Live game 6/26/2014 12:29 PM 17 stadium 6/26/2014 12:24 PM
  19. 19. Sports Viewing Habits 19 / 36 52.06% 316 1.81% 11 0.16% 1 0.33% 2 0.16% 1 0.16% 1 0.49% 3 43.00% 261 1.81% 11 Q10 Where do you watch basketball the most often? Answered: 607 Skipped: 182 Total 607 # Other (please specify) Date 1 In person 6/26/2014 5:41 PM TV network (e.g. ABC,... TV network website (e.g... TV viewing app (e.g. Aereo,... League-specific mobile app... League website (e.g. NFL.co... Social media (e.g. Facebo... Blogs or non TV websites... I do not watch basketball Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses TV network (e.g. ABC, ESPN) TV network website (e.g. ESPN.com, NBC.com) TV viewing app (e.g. Aereo, Slingbox, Hulu) League-specific mobile app (e.g. NFL, MLB, NHL) League website (e.g. NFL.com, MLB.com, NHL.com) Social media (e.g. Facebook, Twitter) Blogs or non TV websites (e.g. SB Nation, Bleacher Report) I do not watch basketball Other (please specify)
  20. 20. Sports Viewing Habits 20 / 36 2 Olympics coverage 6/26/2014 5:21 PM 3 I only watch the Final 64 6/26/2014 3:58 PM 4 at the arena 6/26/2014 3:53 PM 5 computer 6/26/2014 3:51 PM 6 at the ballpark 6/26/2014 3:32 PM 7 Comcast Sportsnet Bay Area 6/26/2014 3:24 PM 8 Internet 6/26/2014 2:29 PM 9 only watch specific college games or playoffs 6/26/2014 12:55 PM 10 pirate streams 6/26/2014 12:48 PM 11 I go watch in person 6/26/2014 12:42 PM
  21. 21. Sports Viewing Habits 21 / 36 37.40% 227 4.28% 26 0.33% 2 0.16% 1 0.33% 2 0.66% 4 1.81% 11 53.71% 326 1.32% 8 Q11 Where do you watch soccer the most often? Answered: 607 Skipped: 182 Total 607 # Other (please specify) Date 1 YouTube, TV 6/26/2014 7:16 PM TV network (e.g. ABC,... TV network website (e.g... TV viewing app (e.g. Aereo,... League-specific mobile app... League website (e.g. NFL.co... Social media (e.g. Facebo... Blogs or non TV websites... I do not watch soccer Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses TV network (e.g. ABC, ESPN) TV network website (e.g. ESPN.com, NBC.com) TV viewing app (e.g. Aereo, Slingbox, Hulu) League-specific mobile app (e.g. NFL, MLB, NHL) League website (e.g. NFL.com, MLB.com, NHL.com) Social media (e.g. Facebook, Twitter) Blogs or non TV websites (e.g. SB Nation, Bleacher Report) I do not watch soccer Other (please specify)
  22. 22. Sports Viewing Habits 22 / 36 2 work 6/26/2014 4:31 PM 3 field 6/26/2014 4:24 PM 4 When my nephews play 6/26/2014 3:58 PM 5 Univision's website 6/26/2014 3:26 PM 6 Just highlights on the evening news 6/26/2014 1:46 PM 7 only highlights on news of FIFA 6/26/2014 12:56 PM 8 Live game 6/26/2014 12:29 PM
  23. 23. Sports Viewing Habits 23 / 36 56.84% 345 1.32% 8 0.16% 1 0.49% 3 0.33% 2 0.33% 2 0.33% 2 37.07% 225 3.13% 19 Q12 Where do you watch baseball the most often? Answered: 607 Skipped: 182 Total 607 # Other (please specify) Date 1 regional broadcaster of local pro team 6/26/2014 5:48 PM TV network (e.g. ABC,... TV network website (e.g... TV viewing app (e.g. Aereo,... League-specific mobile app... League website (e.g. NFL.co... Social media (e.g. Facebo... Blogs or non TV websites... I do not watch baseball Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses TV network (e.g. ABC, ESPN) TV network website (e.g. ESPN.com, NBC.com) TV viewing app (e.g. Aereo, Slingbox, Hulu) League-specific mobile app (e.g. NFL, MLB, NHL) League website (e.g. NFL.com, MLB.com, NHL.com) Social media (e.g. Facebook, Twitter) Blogs or non TV websites (e.g. SB Nation, Bleacher Report) I do not watch baseball Other (please specify)
  24. 24. Sports Viewing Habits 24 / 36 2 MASN 6/26/2014 5:48 PM 3 In person 6/26/2014 5:41 PM 4 In person 6/26/2014 5:37 PM 5 In person, rarely 6/26/2014 5:24 PM 6 stadium 6/26/2014 4:24 PM 7 At the ball park 6/26/2014 3:53 PM 8 csn 6/26/2014 3:41 PM 9 at the ballpark 6/26/2014 3:32 PM 10 Ballpark 6/26/2014 3:28 PM 11 MLB Network 6/26/2014 3:25 PM 12 only highlights on news 6/26/2014 12:56 PM 13 I go watch minors in person, but MLB I watch on ESPN 6/26/2014 12:43 PM 14 In person 6/26/2014 12:34 PM 15 I go to the Diamond Backs infrequently 6/26/2014 12:33 PM 16 Live game 6/26/2014 12:29 PM 17 radio 6/26/2014 12:25 PM 18 At a stadium 6/26/2014 12:11 PM 19 Live/stadium 6/26/2014 11:52 AM
  25. 25. Sports Viewing Habits 25 / 36 32.13% 195 0.66% 4 0.33% 2 0.33% 2 0.16% 1 0.16% 1 0.00% 0 65.73% 399 0.49% 3 Q13 Where do you watch golf the most often? Answered: 607 Skipped: 182 Total 607 # Other (please specify) Date 1 GOLF CHANNEL 6/26/2014 3:56 PM TV network (e.g. ABC,... TV network website (e.g... TV viewing app (e.g. Aereo,... League-specific mobile app... League website (e.g. NFL.co... Social media (e.g. Facebo... Blogs or non TV websites... I do not watch golf Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses TV network (e.g. ABC, ESPN) TV network website (e.g. ESPN.com, NBC.com) TV viewing app (e.g. Aereo, Slingbox, Hulu) League-specific mobile app (e.g. NFL, MLB, NHL) League website (e.g. NFL.com, MLB.com, NHL.com) Social media (e.g. Facebook, Twitter) Blogs or non TV websites (e.g. SB Nation, Bleacher Report) I do not watch golf Other (please specify)
  26. 26. Sports Viewing Habits 26 / 36 2 Golf Channel 6/26/2014 3:50 PM 3 News paper 6/26/2014 12:12 PM
  27. 27. Sports Viewing Habits 27 / 36 24.09% 146 24.59% 149 17.16% 104 26.24% 159 7.92% 48 Q14 How often do you watch or follow games real-time? Answered: 606 Skipped: 183 Total 606 A lot A moderate amount Somewhat A little bit Not at all 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses A lot A moderate amount Somewhat A little bit Not at all
  28. 28. Sports Viewing Habits 28 / 36 10.07% 61 18.15% 110 23.76% 144 28.55% 173 19.47% 118 Q15 How often do you watch or follow post-game highlights, news coverage or a recorded game? Answered: 606 Skipped: 183 Total 606 A lot A moderate amount Somewhat A little bit Not at all 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses A lot A moderate amount Somewhat A little bit Not at all
  29. 29. Sports Viewing Habits 29 / 36 53.96% 327 2.15% 13 0.50% 3 42.57% 258 0.83% 5 Q16 How do you pay for sports content? Answered: 606 Skipped: 183 Total 606 # Other (please specify) Date 1 i go to sports bars to watch the games 6/26/2014 5:17 PM 2 watch with friends 6/26/2014 3:53 PM 3 online cable satellite direct 6/26/2014 3:53 PM 4 I buy a ticket to the event. 6/26/2014 3:53 PM 5 not clear, we have cable, but not sports specific 6/26/2014 12:57 PM Cable or satellite... League content access (NFL,... Special, paid access to bl... I do no pay for sports... Other (please specify) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Cable or satellite service League content access (NFL, MLB, NHL etc.) Special, paid access to blogs or other online content I do no pay for sports content Other (please specify)
  30. 30. Sports Viewing Habits 30 / 36 45.87% 278 54.13% 328 Q17 Are you currently watching World Cup matches this year? Answered: 606 Skipped: 183 Total 606 Yes No 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Yes No
  31. 31. Sports Viewing Habits 31 / 36 4.32% 12 8.27% 23 17.27% 48 33.45% 93 36.69% 102 Q18 Outside of the World Cup, how often do you watch soccer? Answered: 278 Skipped: 511 Total 278 A lot A moderate amount Somewhat A little bit Not at all 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses A lot A moderate amount Somewhat A little bit Not at all
  32. 32. Sports Viewing Habits 32 / 36 46.98% 342 53.02% 386 Q19 Gender Answered: 728 Skipped: 61 Total 728 Male Female 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Male Female
  33. 33. Sports Viewing Habits 33 / 36 0.00% 0 21.02% 153 25.69% 187 27.88% 203 25.41% 185 Q20 Age Answered: 728 Skipped: 61 Total 728 < 18 18-29 30-44 45-60 > 60 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses < 18 18-29 30-44 45-60 > 60
  34. 34. Sports Viewing Habits 34 / 36 14.31% 85 20.88% 124 33.00% 196 18.18% 108 13.64% 81 Q21 Household Income Answered: 594 Skipped: 195 Total 594 $0 - $24,999 $25,000 - $49,999 $50,000 - $99,999 $100,000 - $149,999 $150,000+ 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses $0 - $24,999 $25,000 - $49,999 $50,000 - $99,999 $100,000 - $149,999 $150,000+
  35. 35. Sports Viewing Habits 35 / 36 1.66% 12 6.91% 50 33.29% 241 33.56% 243 24.59% 178 Q22 Education Answered: 724 Skipped: 65 Total 724 Less than high school degree High school degree Some college or Associate... Bachelor degree Graduate degree 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses Less than high school degree High school degree Some college or Associate degree Bachelor degree Graduate degree
  36. 36. Sports Viewing Habits 36 / 36 6.48% 47 9.93% 72 15.72% 114 5.52% 40 19.17% 139 3.86% 28 9.93% 72 8.97% 65 20.41% 148 Q23 Location (Census Region) Answered: 725 Skipped: 64 Total 725 New England Middle Atlantic East North Central West North Central South Atlantic East South Central West South Central Mountain Pacific 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Answer Choices Responses New England Middle Atlantic East North Central West North Central South Atlantic East South Central West South Central Mountain Pacific

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