Back-to-School Shopping
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Back-to-School Shopping

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Using SurveyMonkey Audience, we asked over 250 Americans about their shopping habits.

Using SurveyMonkey Audience, we asked over 250 Americans about their shopping habits.

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Back-to-School Shopping Back-to-School Shopping Document Transcript

  • Back To School Shopping 1 / 19 5.81% 15 32.56% 84 38.37% 99 17.83% 46 5.43% 14 Q1 How many children age 17 or younger live in your household? Answered: 258 Skipped: 0 0% 20% 40% 60% 80% 100% 0 1 2 3 More than 3 0 1 2 3 More than 3 Total 258 Answer Choices Responses
  • Back To School Shopping 2 / 19 86.43% 223 13.57% 35 Q2 Have you or do you plan to shop for back-to-school purchases (e.g., apparel, shoes, electronics, supplies) in the next two months? Answered: 258 Skipped: 0 0% 20% 40% 60% 80% 100% Yes No Yes No Total 258 Answer Choices Responses
  • Back To School Shopping 3 / 19 Q3 What words first come to mind when you think of back-to-school shopping? Answered: 220 Skipped: 38
  • Back To School Shopping 4 / 19 32.73% 72 40.45% 89 19.55% 43 3.64% 8 3.64% 8 Q4 Approximately how much do you plan to spend on back-to-school purchases (e.g., apparel, shoes, electronics, supplies)? Answered: 220 Skipped: 38 0% 20% 40% 60% 80% 100% $1-$200 $201-$400 $401-$600 $601-$800 More than $800 $1-$200 $201-$400 $401-$600 $601-$800 More than $800 Total 220 Answer Choices Responses
  • Back To School Shopping 5 / 19 4.09% 9 15% 33 18.64% 41 52.27% 115 5.91% 13 2.27% 5 1.82% 4 Q5 Compared to last year, do you plan to spend more, less, or about the same about on back-to-school purchases? Answered: 220 Skipped: 38 0% 20% 40% 60% 80% 100% Signif icantly more Moderately more Slightly more About the same amount Slightly less Moderately less Signif icantly less Significantly more Moderately more Slightly more About the same amount Slightly less Moderately less Significantly less Total 220 Answer Choices Responses
  • Back To School Shopping 6 / 19 Q6 Why do you plan to change your spending on back-to-school purchases? Answered: 105 Skipped: 153
  • Back To School Shopping 7 / 19 32.73% 72 11.82% 26 25.91% 57 28.64% 63 0.91% 2 Q7 When do you plan to make back-to- school purchases (e.g., apparel, shoes, electronics, supplies)? Answered: 220 Skipped: 38 0% 20% 40% 60% 80% 100% I’v e already started making... In the next week In the next two weeks In the next f our weeks More than f our weeks f rom now I’ve already started making back-to-school purchases In the next week In the next two weeks In the next four weeks More than four weeks from now Total 220 Answer Choices Responses
  • Back To School Shopping 8 / 19 72.27% 159 4.55% 10 12.27% 27 10.91% 24 Q8 When making back-to-school purchases, what most influences your purchasing decision? Answered: 220 Skipped: 38 0% 20% 40% 60% 80% 100% Price Brand Sty le (e.g., color of a pencil cas... Other (please specif y ) Price Brand Style (e.g., color of a pencil case or clothing look) Other (please specify) Total 220 Answer Choices Responses
  • Back To School Shopping 9 / 19 13.64% 30 13.64% 30 65.91% 145 6.82% 15 Q9 When making back-to-school purchases, what most influences the purchasing decision of your child(ren)? Answered: 220 Skipped: 38 0% 20% 40% 60% 80% 100% Price Brand Sty le (e.g., color of a pencil cas... Other (please specif y ) Price Brand Style (e.g., color of a pencil case or clothing look) Other (please specify) Total 220 Answer Choices Responses
  • Back To School Shopping 10 / 19 37.73% 83 26.82% 59 16.82% 37 13.18% 29 5.45% 12 Q10 How likely are you to search for deals or coupons for back-to-school purchases? Answered: 220 Skipped: 38 0% 20% 40% 60% 80% 100% Extremely likely Quite likely Moderately likely Slightly likely Not at all likely Extremely likely Quite likely Moderately likely Slightly likely Not at all likely Total 220 Answer Choices Responses
  • Back To School Shopping 11 / 19 89.09% 196 82.27% 181 94.09% 207 20% 44 3.64% 8 Q11 What back-to-school purchases do you plan to make? (Select all that apply.) Answered: 220 Skipped: 38 0% 20% 40% 60% 80% 100% Clothing Shoes School supplies (e.g.,... Electronic gadgets (e.g.,... Other (please specif y ) Clothing Shoes School supplies (e.g., backpacks, books, pens, pencils) Electronic gadgets (e.g., smartphones, laptops) Other (please specify) Total Respondents: 220 Answer Choices Responses
  • Back To School Shopping 12 / 19 Q12 What store or shopping site will you first visit when shopping for back-to-school purchases? Answered: 219 Skipped: 39
  • Back To School Shopping 13 / 19 1.83% 4 2.74% 6 10.05% 22 42.47% 93 42.92% 94 Q13 About how much of your back-to- school shopping do you plan to do online? Answered: 219 Skipped: 39 0% 20% 40% 60% 80% 100% All of it Most of it About half of it Some of it None of it All of it Most of it About half of it Some of it None of it Total 219 Answer Choices Responses
  • Back To School Shopping 14 / 19 18.72% 41 14.61% 32 21.00% 46 24.20% 53 21.46% 47 Q14 When making back-to-school purchases, how likely are you to use the internet to compare prices? Answered: 219 Skipped: 39 0% 20% 40% 60% 80% 100% Extremely likely Quite likely Moderately likely Slightly likely Not at all likely Extremely likely Quite likely Moderately likely Slightly likely Not at all likely Total 219 Answer Choices Responses
  • Back To School Shopping 15 / 19 51.97% 132 48.03% 122 Q15 Gender Answered: 254 Skipped: 4 0% 20% 40% 60% 80% 100% Male Female Male Female Total 254 Answer Choices Responses
  • Back To School Shopping 16 / 19 0% 0 4.72% 12 57.87% 147 35.43% 90 1.97% 5 Q16 Age Answered: 254 Skipped: 4 0% 20% 40% 60% 80% 100% < 18 18-29 30-44 45-60 > 60 < 18 18-29 30-44 45-60 > 60 Total 254 Answer Choices Responses
  • Back To School Shopping 17 / 19 16.60% 42 11.86% 30 36.36% 92 19.76% 50 15.42% 39 Q17 Household Income Answered: 253 Skipped: 5 0% 20% 40% 60% 80% 100% $0 - $24,999 $25,000 - $49,999 $50,000 - $99,999 $100,000 - $149,999 $150,000+ $0 - $24,999 $25,000 - $49,999 $50,000 - $99,999 $100,000 - $149,999 $150,000+ Total 253 Answer Choices Responses
  • Back To School Shopping 18 / 19 1.57% 4 11.42% 29 26.38% 67 33.07% 84 27.56% 70 Q18 Education Answered: 254 Skipped: 4 0% 20% 40% 60% 80% 100% Less than high school degree High school degree Some college Associate or bachelor degree Graduate degree Less than high school degree High school degree Some college Associate or bachelor degree Graduate degree Total 254 Answer Choices Responses
  • Back To School Shopping 19 / 19 5.22% 13 12.45% 31 16.87% 42 5.62% 14 16.47% 41 7.23% 18 10.84% 27 8.43% 21 16.87% 42 Q19 Location (Census Region) Answered: 249 Skipped: 9 0% 20% 40% 60% 80% 100% New England Middle Atlantic East North Central West North Central South Atlantic East South Central West South Central Mountain Pacif ic New England Middle Atlantic East North Central West North Central South Atlantic East South Central West South Central Mountain Pacific Total 249 Answer Choices Responses