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MEDIA RELATIONS 101 Presented by Suriya Veerappan
WHY USE MEDIA? <ul><li>RAISE AWARENESS </li></ul><ul><li>PROMOTE ORGANIZATION </li></ul><ul><li>REACH LARGE AUDIENCES </li...
Changing landscape of Media <ul><li>TECHNOLOGY </li></ul><ul><li>NEWSPAPERS – MORE ON-LINE EDITIONS </li></ul><ul><li>JOUR...
PRINCIPLES OF MEDIA RELATIONS <ul><li>GOOD COMMUNICATION CANNOT OVERCOME BAD JUDGEMENT </li></ul><ul><li>CREDIBLE SOURCES,...
WHAT MAKES A STORY? <ul><li>NEWSWORTHY ELEMENTS </li></ul><ul><li>CONTROVERSY, CONFLICT </li></ul><ul><li>HUMAN EMOTIONS <...
WHAT’S NOT NEWS <ul><li>AN EVENT </li></ul><ul><li>PERSONAL OPINION </li></ul><ul><li>A BUNCH OF FACTS </li></ul>
STORIES FOR MEDIA <ul><li>THEME </li></ul><ul><li>HOOK </li></ul><ul><li>TIMING </li></ul>
DEFINING YOUR AUDIENCE <ul><li>DEMOGRAPHICS </li></ul><ul><li>GENDER </li></ul><ul><li>EDUCATION LEVEL </li></ul><ul><li>P...
KEY MESSAGES <ul><li>CLEAR </li></ul><ul><li>CONCISE </li></ul><ul><li>POSITIVE </li></ul><ul><li>BENEFIT-ORIENTED </li></...
MEDIA MATERIALS <ul><li>PRESS RELEASE </li></ul><ul><li>SOCIAL MEDIA RELEASE </li></ul><ul><li>BACKGROUNDER </li></ul><ul>...
PITCHING YOUR STORY <ul><li>EFFECTIVE INTRO </li></ul><ul><li>15 SECOND ELEVATOR SPEECH </li></ul><ul><li>DEADLINE </li></...
SURIYA VEERAPPAN – CONTACT INFO <ul><li>SURIYA VEERAPPAN </li></ul><ul><li>COMMUNICATIONS CONSULTANT </li></ul><ul><li>[em...
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Media relations 101

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Getting started with Media Relations

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Transcript of "Media relations 101 "

  1. 1. MEDIA RELATIONS 101 Presented by Suriya Veerappan
  2. 2. WHY USE MEDIA? <ul><li>RAISE AWARENESS </li></ul><ul><li>PROMOTE ORGANIZATION </li></ul><ul><li>REACH LARGE AUDIENCES </li></ul><ul><li>BUILD SUPPORT </li></ul><ul><li>INFLUENCE BEHAVIOUR, PERCEPTIONS </li></ul><ul><li>CHEAPER THAN ADVERTISING </li></ul><ul><li>BUILD CREDIBILITY </li></ul>
  3. 3. Changing landscape of Media <ul><li>TECHNOLOGY </li></ul><ul><li>NEWSPAPERS – MORE ON-LINE EDITIONS </li></ul><ul><li>JOURNALISTS </li></ul><ul><li>SOCIAL MEDIA </li></ul><ul><li>CITIZENSHIP JOURNALISM </li></ul>
  4. 4. PRINCIPLES OF MEDIA RELATIONS <ul><li>GOOD COMMUNICATION CANNOT OVERCOME BAD JUDGEMENT </li></ul><ul><li>CREDIBLE SOURCES, HONESTY </li></ul><ul><li>SCAN MEDIA OFTEN </li></ul><ul><li>LEGAL OBLIGATIONS </li></ul><ul><li>YOU CANNOT MANAGE MEDIA </li></ul>
  5. 5. WHAT MAKES A STORY? <ul><li>NEWSWORTHY ELEMENTS </li></ul><ul><li>CONTROVERSY, CONFLICT </li></ul><ul><li>HUMAN EMOTIONS </li></ul><ul><li>PROXIMITY </li></ul><ul><li>PROMINENCE </li></ul><ul><li>STUDY OR SURVEY </li></ul>
  6. 6. WHAT’S NOT NEWS <ul><li>AN EVENT </li></ul><ul><li>PERSONAL OPINION </li></ul><ul><li>A BUNCH OF FACTS </li></ul>
  7. 7. STORIES FOR MEDIA <ul><li>THEME </li></ul><ul><li>HOOK </li></ul><ul><li>TIMING </li></ul>
  8. 8. DEFINING YOUR AUDIENCE <ul><li>DEMOGRAPHICS </li></ul><ul><li>GENDER </li></ul><ul><li>EDUCATION LEVEL </li></ul><ul><li>PERCEPTIONS </li></ul><ul><li>INTERESTS </li></ul>
  9. 9. KEY MESSAGES <ul><li>CLEAR </li></ul><ul><li>CONCISE </li></ul><ul><li>POSITIVE </li></ul><ul><li>BENEFIT-ORIENTED </li></ul><ul><li>BACK-UP CLAIMS </li></ul>
  10. 10. MEDIA MATERIALS <ul><li>PRESS RELEASE </li></ul><ul><li>SOCIAL MEDIA RELEASE </li></ul><ul><li>BACKGROUNDER </li></ul><ul><li>FACT SHEET </li></ul><ul><li>BIO </li></ul><ul><li>PHOTOS </li></ul><ul><li>VIDEO </li></ul>
  11. 11. PITCHING YOUR STORY <ul><li>EFFECTIVE INTRO </li></ul><ul><li>15 SECOND ELEVATOR SPEECH </li></ul><ul><li>DEADLINE </li></ul><ul><li>PREFERANCES </li></ul><ul><li>FOLLOW-UP </li></ul>
  12. 12. SURIYA VEERAPPAN – CONTACT INFO <ul><li>SURIYA VEERAPPAN </li></ul><ul><li>COMMUNICATIONS CONSULTANT </li></ul><ul><li>[email_address] </li></ul><ul><li>647-406-4801 </li></ul><ul><li>Find me on Facebook, LinkedIn and Twitter </li></ul>
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