Killer Landing Pages That Boosts Leads<br />Accelerate Your Website Traffic and Maximize Your Lead Conversion<br />1/18/20...
The Agenda for Website Conversion Success….<br />Website Strategy<br />Generating Traffic<br />The Art of Conversion<br />...
A Website Should Act as a 24/7 Sales Team…<br />To take away the risk of buying and build trust with your website visitors...
But First, You Need to Generate Quality Traffic…<br />Online marketing strategies give your website more authority with po...
You Must Also Establish Authority with Your Target Audience…<br />People are using search to solve problems...your website...
Conversion is the Process of Turning Traffic into Leads…<br />Directly to your CRM System!<br />
When Incorporating Landing Pages into Your Site Structure…<br />Think of popular search queries being used by your target ...
Home page
Product/Service page
Geo Landing Pages
Local areas
Stand alone landing pages
Events
Promotions
Special Offers</li></li></ul><li>Product/Services Landing Page<br />Renewal By Andersen Landing Page for Product and Servi...
Geo-Targeted Landing Page<br />Call to Action<br />Landing page targeted for “San Francisco Window Replacement”<br />Geo-T...
Stand Alone Landing Page – Special Offer<br />24 hr. Emergency Service Special Offer<br />Call to Action<br />
Design and Structure Your Landing Page for Conversion…<br />
Bring in Traffic with SEO Optimization…<br />Geo-tag keyword and service keyword in title<br />Anchor text and keywords <b...
Keep Traffic On Your Landing Page with “Hooking” Content and Design<br />Remove distractions<br />Stay focused on benefits...
Covert Traffic with Clear Calls to Action…<br />Request a Quote or Free Estimate<br />Free Educational Download<br />-Eboo...
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Webinar Presentation: Killer Landing Pages That Boosts Leads

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http://www.surefiresocial.com Step-by-step presentation on landing page optimization to boost your website conversion rates and turn traffic into sales.

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  • Two key principals: build your brand and convert traffic (replace this in the purple box)
  • _______________________________________________________________Website traffic is determined by the number of people who visit your website. Other factors that determine website traffic are:Number of Views (per page)Time spent on the site or particular pageMaximum visits per page
  • Content education marketing- how do you hook people? The world is about search, and people are searching to solve problems. So, you want to identify the FAQ i.e. the search quiries. Answer their questions through content and education marketing, landing page conversion is about someone exchanging their information for your contentAll kinds of search tools that people can use…
  • Traffic-Put some elements on how to get trafficDiscovery-Content Education marketingInteraction-value exchangeLead Conversion-To Your CRM System
  • Lakeside Exteriors Roofing and MoreMetro Offices-might have promo page for ipadSave Energy might have a landing page for promotion
  • Lakeside Exteriors Roofing and MoreMetro Offices-might have promo page for ipadSave Energy might have a landing page for promotion
  • Lakeside Exteriors Roofing and MoreMetro Offices-might have promo page for ipadSave Energy might have a landing page for promotion
  • Lakeside Exteriors Roofing and MoreMetro Offices-might have promo page for ipadSave Energy might have a landing page for promotion
  • Lakeside Exteriors Roofing and MoreMetro Offices-might have promo page for ipadSave Energy might have a landing page for promotion
  • Lakeside Exteriors Roofing and MoreMetro Offices-might have promo page for ipadSave Energy might have a landing page for promotion
  • Lakeside Exteriors Roofing and MoreMetro Offices-might have promo page for ipadSave Energy might have a landing page for promotion
  • Lakeside Exteriors Roofing and MoreMetro Offices-might have promo page for ipadSave Energy might have a landing page for promotion
  • Lakeside Exteriors Roofing and MoreMetro Offices-might have promo page for ipadSave Energy might have a landing page for promotion
  • Allows you to do a\\b split test, so you can test different head lines and landing pages
  • Put our web addressWe find it helpful to do an identity audit, where we will take a look at ur websiteIf you would like an evaluation of your current marketing efforts fill out the form at the link below
  • Webinar Presentation: Killer Landing Pages That Boosts Leads

    1. 1. Killer Landing Pages That Boosts Leads<br />Accelerate Your Website Traffic and Maximize Your Lead Conversion<br />1/18/2011<br />
    2. 2. The Agenda for Website Conversion Success….<br />Website Strategy<br />Generating Traffic<br />The Art of Conversion<br />Introduction to Landing Pages<br />Website Structure <br />Landing Page Design and Optimization<br /> Analytics, Measurement and Tracking<br />
    3. 3. A Website Should Act as a 24/7 Sales Team…<br />To take away the risk of buying and build trust with your website visitors.<br />Establish Credibility<br />Visitor-Focused Content<br />Strong Call-to-Action<br />Simple Navigation/Design<br />Marketing “Hooks”<br />
    4. 4. But First, You Need to Generate Quality Traffic…<br />Online marketing strategies give your website more authority with popular search engines…<br />SEO<br />PPC<br />Social Media<br />Email Marketing<br />Article Marketing<br />Link Building<br />
    5. 5. You Must Also Establish Authority with Your Target Audience…<br />People are using search to solve problems...your website should give them the answer…<br />
    6. 6. Conversion is the Process of Turning Traffic into Leads…<br />Directly to your CRM System!<br />
    7. 7. When Incorporating Landing Pages into Your Site Structure…<br />Think of popular search queries being used by your target market…<br /><ul><li>Internal Website landing pages
    8. 8. Home page
    9. 9. Product/Service page
    10. 10. Geo Landing Pages
    11. 11. Local areas
    12. 12. Stand alone landing pages
    13. 13. Events
    14. 14. Promotions
    15. 15. Special Offers</li></li></ul><li>Product/Services Landing Page<br />Renewal By Andersen Landing Page for Product and Service Promotion<br />Call to Action<br />
    16. 16. Geo-Targeted Landing Page<br />Call to Action<br />Landing page targeted for “San Francisco Window Replacement”<br />Geo-Targeted keyword phrases at the footer of each page<br />
    17. 17. Stand Alone Landing Page – Special Offer<br />24 hr. Emergency Service Special Offer<br />Call to Action<br />
    18. 18. Design and Structure Your Landing Page for Conversion…<br />
    19. 19. Bring in Traffic with SEO Optimization…<br />Geo-tag keyword and service keyword in title<br />Anchor text and keywords <br />in Content<br />
    20. 20. Keep Traffic On Your Landing Page with “Hooking” Content and Design<br />Remove distractions<br />Stay focused on benefits<br />Keep it Short<br />Bullets<br />Bold headlines<br />Skip the local jargon<br />Prompt visitor to act<br />Use motivational words<br />
    21. 21. Covert Traffic with Clear Calls to Action…<br />Request a Quote or Free Estimate<br />Free Educational Download<br />-Ebook<br /> -Newsletter Update<br />Contact Information<br />-Phone Number<br /> -Email<br />
    22. 22. Track and Monitor the Effectiveness of Your Landing Page…<br /><ul><li>Visitor Segmentation
    23. 23. Traffic Sources
    24. 24. Content
    25. 25. Navigation</li></li></ul><li>Goals: Are Visitors Taking the Desired Action? <br />Step 1: Set-Up Goals<br />Step 2: Configure Goals<br />Step 3: Monitor Conversion Rate <br />
    26. 26. Landing Page Testing will Allow You to Reach Your Conversion Goals…<br />A/B Split Testing<br />Test the experiment of 2 or more entirely different versions of your landing pages.<br />Multivariate Testing<br />Test experiments within a single page and identify the impact of each individual change.<br />
    27. 27. On-Page Testing Variables…<br />Headline/Page Title<br />Free Download Button<br />Multivariate Testing<br />Test experiments within a single page and identify the impact of each individual change.<br />Request a Quote Button/Form<br />Content<br />
    28. 28. Once Your Landing Page is Optimized…<br />Bring in Maximum Conversions, Quickly, with a Paid PPC Program<br />Conversion Tracking: Helps you meet your specific goals<br />
    29. 29. Landing Page Conversion Success: Check-List<br />What are the goals of your website?<br />Generating Quality Traffic<br />Bring visitors through your conversion funnel <br />Landing Pages allow traffic to “take action”<br />Design and Structure your page for quick, and easy conversion<br />Monitor and Track Goals of Landing Page<br />Optimize using different types of testing methods<br />Implement a PPC campaign to determine cost per conversion<br />
    30. 30. What is your current cost per lead?<br />Not Sure? Allow us to Evaluate Your Website and Online Marketing Outreach.<br />Visit the URL Above and Sign Up for a free estimate to increase your website conversion and grow your online community.<br />surefiresocial.com/request-estimate-marketing<br />
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