Webinar Presentation: Killer Landing Pages That Boosts Leads
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Webinar Presentation: Killer Landing Pages That Boosts Leads

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http://www.surefiresocial.com Step-by-step presentation on landing page optimization to boost your website conversion rates and turn traffic into sales.

http://www.surefiresocial.com Step-by-step presentation on landing page optimization to boost your website conversion rates and turn traffic into sales.

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  • Two key principals: build your brand and convert traffic (replace this in the purple box)
  • _______________________________________________________________Website traffic is determined by the number of people who visit your website. Other factors that determine website traffic are:Number of Views (per page)Time spent on the site or particular pageMaximum visits per page
  • Content education marketing- how do you hook people? The world is about search, and people are searching to solve problems. So, you want to identify the FAQ i.e. the search quiries. Answer their questions through content and education marketing, landing page conversion is about someone exchanging their information for your contentAll kinds of search tools that people can use…
  • Traffic-Put some elements on how to get trafficDiscovery-Content Education marketingInteraction-value exchangeLead Conversion-To Your CRM System
  • Lakeside Exteriors Roofing and MoreMetro Offices-might have promo page for ipadSave Energy might have a landing page for promotion
  • Lakeside Exteriors Roofing and MoreMetro Offices-might have promo page for ipadSave Energy might have a landing page for promotion
  • Lakeside Exteriors Roofing and MoreMetro Offices-might have promo page for ipadSave Energy might have a landing page for promotion
  • Lakeside Exteriors Roofing and MoreMetro Offices-might have promo page for ipadSave Energy might have a landing page for promotion
  • Lakeside Exteriors Roofing and MoreMetro Offices-might have promo page for ipadSave Energy might have a landing page for promotion
  • Lakeside Exteriors Roofing and MoreMetro Offices-might have promo page for ipadSave Energy might have a landing page for promotion
  • Lakeside Exteriors Roofing and MoreMetro Offices-might have promo page for ipadSave Energy might have a landing page for promotion
  • Lakeside Exteriors Roofing and MoreMetro Offices-might have promo page for ipadSave Energy might have a landing page for promotion
  • Lakeside Exteriors Roofing and MoreMetro Offices-might have promo page for ipadSave Energy might have a landing page for promotion
  • Allows you to do a\\b split test, so you can test different head lines and landing pages
  • Put our web addressWe find it helpful to do an identity audit, where we will take a look at ur websiteIf you would like an evaluation of your current marketing efforts fill out the form at the link below

Webinar Presentation: Killer Landing Pages That Boosts Leads Presentation Transcript

  • 1. Killer Landing Pages That Boosts Leads
    Accelerate Your Website Traffic and Maximize Your Lead Conversion
    1/18/2011
  • 2. The Agenda for Website Conversion Success….
    Website Strategy
    Generating Traffic
    The Art of Conversion
    Introduction to Landing Pages
    Website Structure
    Landing Page Design and Optimization
    Analytics, Measurement and Tracking
  • 3. A Website Should Act as a 24/7 Sales Team…
    To take away the risk of buying and build trust with your website visitors.
    Establish Credibility
    Visitor-Focused Content
    Strong Call-to-Action
    Simple Navigation/Design
    Marketing “Hooks”
  • 4. But First, You Need to Generate Quality Traffic…
    Online marketing strategies give your website more authority with popular search engines…
    SEO
    PPC
    Social Media
    Email Marketing
    Article Marketing
    Link Building
  • 5. You Must Also Establish Authority with Your Target Audience…
    People are using search to solve problems...your website should give them the answer…
  • 6. Conversion is the Process of Turning Traffic into Leads…
    Directly to your CRM System!
  • 7. When Incorporating Landing Pages into Your Site Structure…
    Think of popular search queries being used by your target market…
    • Internal Website landing pages
    • 8. Home page
    • 9. Product/Service page
    • 10. Geo Landing Pages
    • 11. Local areas
    • 12. Stand alone landing pages
    • 13. Events
    • 14. Promotions
    • 15. Special Offers
  • Product/Services Landing Page
    Renewal By Andersen Landing Page for Product and Service Promotion
    Call to Action
  • 16. Geo-Targeted Landing Page
    Call to Action
    Landing page targeted for “San Francisco Window Replacement”
    Geo-Targeted keyword phrases at the footer of each page
  • 17. Stand Alone Landing Page – Special Offer
    24 hr. Emergency Service Special Offer
    Call to Action
  • 18. Design and Structure Your Landing Page for Conversion…
  • 19. Bring in Traffic with SEO Optimization…
    Geo-tag keyword and service keyword in title
    Anchor text and keywords
    in Content
  • 20. Keep Traffic On Your Landing Page with “Hooking” Content and Design
    Remove distractions
    Stay focused on benefits
    Keep it Short
    Bullets
    Bold headlines
    Skip the local jargon
    Prompt visitor to act
    Use motivational words
  • 21. Covert Traffic with Clear Calls to Action…
    Request a Quote or Free Estimate
    Free Educational Download
    -Ebook
    -Newsletter Update
    Contact Information
    -Phone Number
    -Email
  • 22. Track and Monitor the Effectiveness of Your Landing Page…
    • Visitor Segmentation
    • 23. Traffic Sources
    • 24. Content
    • 25. Navigation
  • Goals: Are Visitors Taking the Desired Action?
    Step 1: Set-Up Goals
    Step 2: Configure Goals
    Step 3: Monitor Conversion Rate
  • 26. Landing Page Testing will Allow You to Reach Your Conversion Goals…
    A/B Split Testing
    Test the experiment of 2 or more entirely different versions of your landing pages.
    Multivariate Testing
    Test experiments within a single page and identify the impact of each individual change.
  • 27. On-Page Testing Variables…
    Headline/Page Title
    Free Download Button
    Multivariate Testing
    Test experiments within a single page and identify the impact of each individual change.
    Request a Quote Button/Form
    Content
  • 28. Once Your Landing Page is Optimized…
    Bring in Maximum Conversions, Quickly, with a Paid PPC Program
    Conversion Tracking: Helps you meet your specific goals
  • 29. Landing Page Conversion Success: Check-List
    What are the goals of your website?
    Generating Quality Traffic
    Bring visitors through your conversion funnel
    Landing Pages allow traffic to “take action”
    Design and Structure your page for quick, and easy conversion
    Monitor and Track Goals of Landing Page
    Optimize using different types of testing methods
    Implement a PPC campaign to determine cost per conversion
  • 30. What is your current cost per lead?
    Not Sure? Allow us to Evaluate Your Website and Online Marketing Outreach.
    Visit the URL Above and Sign Up for a free estimate to increase your website conversion and grow your online community.
    surefiresocial.com/request-estimate-marketing