It’s as important for these businesses [without a storefront] to check-in themselves to gain exposure as it is for them to encourage others to check-in to their businesses.There are great examples of newspapers and other companies that have found creative ways to encourage others to check in. It may not be a bad idea to mirror what they do.While there are local businesses that may find LBS use to be more challenging than Home Contractors, don’t give up. With some creativity or research of other businesses’ Foursquare profiles, creating a plan is never overwhelmingly difficult.
Increasingly important for all businessesCan tag pictures, videos, .xml files, and so on.
Harnessing GPS to determine user’s physical locationUsed to return location-dependent information through internet appsFrequented primarily by smartphone ownersTo search for local restaurants and other businessesSmartphone users expected to double by 2014Implemented by Foursquare, Facebook Places, Gowalla, and others
Don’t leave fake reviews or tips! Doing so risks your business’s credibility, as users tend to notice.On-Location/Check-In AppsFoursquare – Mobile application that acts as a city guide and game that challenges users to experience new thingsSocial CouponsGroupon – Website and mobile app that releases daily deals on the best things to do in cities in the Americas and Europei.e. propane taxi service that requires 100 people to purchase for the deal to activate (group participation, crowd-sourcing)Review-Based Social AppsCitysearch – Recommendations with comments and advice about local businessesLocal Social Event NewsBizzy – Stay in touch with local shops, spas and studios without spam.
Free word-of-mouth advertisingCheck-ins broadcasted to users’ Facebook friends and/or Twitter followersUsers more likely to go to a business that friends have gone toReviews often attached to each location/businessPositive feedback attracts customersHelps you to familiarize with your contacts’ real-life interestsFacilitates lead nurturing and relationship buildingPartner sales reps. with prospects holding similar interestsMost rely on mobile webLBS as a convenient way to expand onto the mobile platformOffers a route of discovery for users on-the-goEvent MarketingDetermine what events you should sponsor or make an appearance at
Entices people who enjoy getting out into their neighborhoods to frequent businesses they loveUse online activity to increase foot trafficImproves search engine results on Google, Bing, Yahoo, etc.Search algorithms deliver results that are optimized for local placesProvides the ability to make offers and broadcast them to usersIt becomes a game for people going to a local business (ex. College kids checking in at a local Starbucks competitor)
In a study conducted during May of this year, it was found that, when it comes to trying local businesses, an exceedingly large amount of influence is derived from friends. In fact, over half of the study’s respondents (52%) agreed that recommendations from friends are the primary influence when it comes to choosing a local business. As a result, the study suggests that services, like Foursquare, which broadcast a user’s interactions with local businesses to their friends may significantly improve foot traffic and lead generation.
Brands leave geo-tagged “tips” for followers to promote specific actions by providing “secret” detailsVenue Owners use “specials” to attract users with discounts and rewards for loyaltyUsers earn points and “badges” for completing objective“Our clients have foursquare, and it’s linked to both of these social media networks”
Determine the status of your business listing.Anyone can list a business on Foursquare.People could already be checking in at your business!Create an account and claim your listing if it already exists, or simply create the listing yourself.Depending on your business, implement a strategy.Release “specials” if you’re a venue owner to entice repeated visits.Create “tips” if you’re a brand to nurture followers.Track activity over time with the Venue Stats Dashboard.Total daily check-ins over timeMost recent visitorsGender breakdown of customersTiming of visits
Brands leave geo-tagged “tips” for followers to promote specific actions by providing “secret” detailsVenue Owners use “specials” to attract users with discounts and rewards for loyaltyUsers earn points and “badges” for completing objectives
Foursquare is great for businesses who rely on repeat business and frequency – This is one of the challenges for home contractors and businesses (like surgeons, mortgage companies, etc.) that don’t get a lot of repeat business or rely on frequency... So... how can you use Foursquare to focus on referrals and leads for these types of businesses?Leverage locations that you visit at storefronts:-ex. Realtor leveraging an open house as a storefront at which users can “check-in”1. Ex. Home contractor places a sign in front lawns to encourage those who drive by to “check-in” to Foursquare2. Ex. Upon checking in to a local restaurant 5 times, the customer receives a free consultation, 20% discount on services, or gift card to a business without a “store front.”3. Ex. Contractors check-in at homes where they’re providing services to show that they’re active and well-liked.4. Ex. Contractors encourage clients to check-in when a deal has been made and when construction is complete so that their friends are notified.
Foursquare is great for businesses who rely on repeat business and frequency – This is one of the challenges for home contractors and businesses (like surgeons, mortgage companies, etc.) that don’t get a lot of repeat business or rely on frequency... So... how can you use Foursquare to focus on referrals and leads for these types of businessesOther examples:If there had been a hail storm and you were a contractor working on fixing a house’s roof, you could have people “check-in” near the house being fixed to get a discount on your services.Alternatively, if you were an indoor contractor, you could stick a sign outside the house in which you were working with a QR code. People who scan the QR code with their smartphones could see the progress of your work if you update the picture file that the QR code points toward.
More examples:Any business could donate $10 to charity for each person that checks in somewhere during a given time frame.Partnering with a business with a “store front”: Check in at a local grocery store (where you’ve put signs) for a free roofing checkup during the winter months before snowstorms begin.
Don’t leave fake reviews or tips! Doing so risks your business’s credibility, as users tend to notice.this is a new tool, foursquare is one of them, use discretionary time and spending for these services, use a specific strategy, etc.
We find it helpful to do an identity audit, where we will take a look at ur websiteIf you would like an evaluation of your current marketing efforts fill out the form at the link below
Webinar: Leveraging the Power of Location-Based Services for Local Businesses
Leveraging the Power of Location-Based Services for Local Businesses<br />Gain the knowledge, tools and strategies you need to boost local visibility <br />8.16.2011<br />firstname.lastname@example.org<br />
The Experiment…<br />Restaurants & food services businesses ALREADY have a firm grasp on location-based services….<br />…But How Can Lead Generation Businesses Leverage this Hot Tool?<br />HERE’S HOW…<br />email@example.com<br />
Webinar Contents<br />LBS: The Latest Social Media Tool<br />How LBS Can Help Your Business<br />Foursquare: The “Check-in” Service<br />Real Business Examples<br />Tips for Your Business & LBS<br />firstname.lastname@example.org<br />
Geo-Proximity & Local Businesses<br /><ul><li>Geo-tagged media return higher in search results
Local Social Event News</li></li></ul><li>How LBS Can Help Your Business<br />Free word-of-mouth advertising<br />Reviews attached to each location business<br />Helps you to familiarize with your contacts’ real-life interests<br />Convenient with the mobile web<br />Event Marketing & Promotion<br />email@example.com<br />
Some More Benefits…<br /><ul><li>Entices people to frequent businesses they love
Getting Started with Foursquare<br />Determine the status of your business listing.<br />People could already be checking in at your business!<br />Create an account & claim your listing.<br />Implement a Strategy for your business:<br />Release “specials” to entice repeated visits.<br />Create “tips” if you’re a brand to nurture followers.<br />Track & measure activity with the Venue Stats<br />Total daily check-ins over time<br />Most recent visitors<br />Gender breakdown of customers<br />Timing of visits<br />
Leveraging Foursquare for Local…<br />Concept: Takes prospects & current customers beyond your business brand through interaction, updates & exchanges.<br /><ul><li>Leave geo-tagged “tips” & “secret details” to promote actions
Release “specials” to attract users with discounts & rewards for loyalty
Users earn points and “badges”</li></li></ul><li>Don’t Have a “Store Front”?<br /> Use signs that promote Foursquare (posters, billboards, etc.)<br /> Create partnerships with businesses with a “store front”<br /> Check-in when you’re out & about, even in general areas<br /> Encourage customers to check-in whenever appropriate<br />
Real Local Business Examples<br />Industry: Home Service Contractor<br /><ul><li>Encourage new clients to check-in when a deal is made
Leverage images of ‘in progress’ or finished jobs</li></li></ul><li>Real Local Business Examples<br />Industry: Real Estate Agent<br /><ul><li>Share new listings with potential buyers
Visitors “check-in” for an open house</li></ul>Industry: Financial Services<br /><ul><li>Run a special for anyone who “checks-in” to receive $25 off tax preparation services.</li></li></ul><li>Recap: What did we learn?<br /><ul><li>Set goals before you begin
Be creative.</li></ul>firstname.lastname@example.org<br />
Find out how your local business sizes up to your competitors….<br />www.surefiresocial.com/identity-audit<br />Visit the URL Above and Sign Up to receive your COMPLEMENTARY online visibility report…customized for your business.<br />…Don’t forget to visit our blog: surefiresocial.com/our-blog<br />email@example.com<br />