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Web Marketing and Social Media Strategies for the Residential Construction Industry
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Web Marketing and Social Media Strategies for the Residential Construction Industry

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Surefire Social teamed up with GuildQuality to host a Webinar on web marketing and social media strategies for the residential construction industry.

Surefire Social teamed up with GuildQuality to host a Webinar on web marketing and social media strategies for the residential construction industry.

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    Web Marketing and Social Media Strategies for the Residential Construction Industry Web Marketing and Social Media Strategies for the Residential Construction Industry Presentation Transcript

    • GuildQuality’s Owner Series:Web Marketing and Social Media Strategies for theResidential Construction IndustryLeah RattrayMarketing Administrator, Southwest ExteriorsGeorge SchaubDirector of Marketing, Thompson Creek WindowsJaime WhiteInternet Marketing Manager, Southern IndustriesPanelists include:
    • About GuildQuality’s Owner SeriesWe launched GuildQuality’s Owner Series with the goal of discussing topics affecting theowners of homebuilding, remodeling, and home improvement companies.Each session will include:• Expert advice from our partners and our industry leading Guildmembers.• Impactful takeaways to implement and improve your business.• Offers for free content like whitepapers and guidebooks that you can share with your team.We hope that the Owner Series provides valuable strategies for you and your business as youcontinue to evolve and grow into service excellence leaders.For more on GuildQuality’s Owner Series visit, www.guildquality.com.
    • GuildQuality’s Owner Series:Web Marketing and Social Media Strategies forthe Residential Construction IndustryChris Marentis, Surefire SocialFounder and CEOWith over 25 years of experience leading traditional andinteractive marketing businesses, Chris is a leader inhelping businesses use new technology to enabledramatic growth.Covering Today:• Establishing a powerful digital footprint online• Social media strategies that work• Importance of online reviewsTo learn more about Chris and Surefirevisit, www.surefiresocial.com
    • GuildQuality’s Owner Series:Web Marketing and Social Media Strategies forthe Residential Construction Industry“Signals” on the Web = Strong Online Visibility1) Properly structured website.2) Digital footprint using social and Web 2.0 sitesand directories.3) Consistent content creation to feed themachine: blogs, handbooks, press releases,infographics.“Yes, we do use tweeted links and RTs as asignal in our organic and news rankings…”- Google
    • GuildQuality’s Owner Series:Web Marketing and Social Media Strategies forthe Residential Construction IndustryOnline Marketing and Social Media = Lead Generating Machine• Muth & Company has successfully implementedonline marketing strategies and rigorous socialmedia together to create an online leadgenerating machine.• The key is to always be active and engaging in allof your marketing efforts.Goals = Leads
    • GuildQuality’s Owner Series:Web Marketing and Social Media Strategies forthe Residential Construction IndustrySocial Media Tactics That Work: Promotional OffersOnce you establish your fan base, use offersto strategically turn those fans into qualityleads and ultimately new business!What should you promote?1) Monthly Offers2) Discounts3) Contests4) Sweepstakes
    • GuildQuality’s Owner Series:Web Marketing and Social Media Strategies forthe Residential Construction IndustrySocial Media Tactics That Work: Quality ContentExamples of valuable content:1) Blog posts2) Infographics3) Press Releases4) HandbooksInformational blog post about roofs thatlinks to the company’s website!
    • GuildQuality’s Owner Series:Web Marketing and Social Media Strategies forthe Residential Construction IndustrySocial Media Tactics That Work:Increasing Engagement with Facebook AdsBefore FB Advertising:1 “Like” 0 “Shares”After FB Advertising:119 “Likes” 25 “Shares”
    • GuildQuality’s Owner Series:Web Marketing and Social Media Strategies forthe Residential Construction IndustryCase Study: Major Increase in Website TrafficFacebook beats the LA Times in: # of pages visited, averageduration on site and bounce rate!
    • GuildQuality’s Owner Series:Web Marketing and Social Media Strategies forthe Residential Construction IndustrySocial Media Tactics That Work: Joining Google+• Google+ is owned by Google. Being active on this social network is HUGE for SEOpurposes.• Business owners should create a personal profile and link that profile to aGoogle+Business page.• Join and be active in communities and add people/other businesses to your circles toestablish yourself as a leader in your industry.Your updates will show up inGoogle search results!
    • GuildQuality’s Owner Series:Web Marketing and Social Media Strategies forthe Residential Construction IndustrySocial Media Tactics That Work:Use Trending Hashtags on Twitter• Research manufacturers and industry leaders to see if they are trending on Twitter and usethem whenever possible.• Hashtags help Twitter users organize themselves. If you catch onto what’s trending in yourindustry, you’ll successfully and efficiently get in front of the eyes of potential customers!
    • GuildQuality’s Owner Series:Web Marketing and Social Media Strategies forthe Residential Construction IndustrySocial Media Tactics That Work: Online ReviewsWith sites like Yelp! and Angies List, social media has definitely changed the landscape forcustomers to share their experiences with any brand. Home builders, remodelers, and homeimprovement contractors are not immune.How to use online review sites to your advantage?• Add a step to your process that allows an opportunity for you to gather authentic feedback.• Ask your customers to share their experience with your company.• Promote and share your customer reviews.
    • GuildQuality’s Owner Series:Web Marketing and Social Media Strategies for theResidential Construction IndustryLeah RattrayMarketing Administrator, Southwest ExteriorsGeorge SchaubDirector of Marketing, Thompson Creek WindowsJaime WhiteInternet Marketing Manager, Southern IndustriesIndustry Experts Weigh In
    • GuildQuality’s Owner Series:Web Marketing and Social Media Strategies forthe Residential Construction IndustryQ&APlease submit your questions via the Chat toolbar.
    • GuildQuality’s Owner Series:Web Marketing and Social Media Strategies forthe Residential Construction IndustryWhat do you see as the most significant trends in online marketing?
    • GuildQuality’s Owner Series:Web Marketing and Social Media Strategies forthe Residential Construction IndustryWhat are some practical tips for managing your company’s onlinemarketing efforts?
    • GuildQuality’s Owner Series:Web Marketing and Social Media Strategies forthe Residential Construction IndustryWhat sort of content do you think residential construction companiesshould be sharing online and specifically on social media sites?
    • GuildQuality’s Owner Series:Web Marketing and Social Media Strategies forthe Residential Construction IndustryHow do you encourage customers to post reviews online?How do you respond to negative reviews?
    • GuildQuality’s Owner Series:Web Marketing and Social Media Strategies forthe Residential Construction IndustryHow do you measure your online marketing efforts?
    • GuildQuality’s Owner Series:Web Marketing and Social Media Strategies forthe Residential Construction IndustryHow do you think online marketing andsocial media will shape our industry in the future?
    • GuildQuality’s Owner Series:Web Marketing and Social Media Strategies forthe Residential Construction IndustryQ&APlease submit your questions via the Chat toolbar.
    • Fill out the form here: http://www.surefiresocial.com/guildquality and receive immediate accessto our most popular handbooks!• Website Audit Handbook• Digital Forensics Handbook• Facebook Marketing Guide for Local Business• Become the Ultimate Google Magnet HandbookSurefire Social’s 4 Hottest HandbooksGuildQuality’s Owner Series:Web Marketing and Social Media Strategies forthe Residential Construction Industry
    • Experience the benefits first hand with GuildQuality’s special free trial offer.Signing up allows you to:• Associate your company with quality-minded professionals.• Measure how well your company is performing with clients.• Earn recognition, both online and in the home, for your quality.Get started at www.guildquality.com.Start Your Free TrialGuildQuality’s Owner Series:Web Marketing and Social Media Strategies forthe Residential Construction Industry
    • GuildQuality’s Owner Series:Web Marketing and Social Media Strategies forthe Residential Construction IndustryThank you for attending the webinar!Be on the lookout for our whitepaper featuring best practice tips onweb marketing and social media strategies from today’s panelists.