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5 Pinterest Secrets that Get You Leads
 

5 Pinterest Secrets that Get You Leads

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Solutions to the Evolving challenges of Local marketing… ...

Solutions to the Evolving challenges of Local marketing…

Get a FREE Visibility Checkup and Discover where your business stands in relation to local competitors so you can start driving in More Quality Local Leads!

Get yours here: http://www.surefiresocial.com/visibility-report-sign-up-page/
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Leave this Webinar Ready To:

-Sell more without actively selling
-Re-purpose content to get more leads
-Generate more sales than on Facebook
-Get more sales from your website

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  • Pinterest reaches women + makes sales
  • Create Themed Boards + pin types + reuse content – unlikesfacebook that has a wall that is organized by post date. Relevancy is the name of the game.
  • businesses can use Pinterest to show off finished projects and before/after shots to potential customers
  • Huff N Puff Boards: mention creating boards around current trends/holidays- here we created boards around window and door holiday decorations because it was during the holiday season and Huff N Puff specializes in replacement windows and entry/patio doors.
  • Use a place pin to show off your local-ness, tag the local of your fundraiser, tag job site locations
  • brand awareness. It’s more than just visuals.
  • Optimize Pinterest for SEO
  • https://help.pinterest.com/entries/21922987-Share-Pins-on-Facebook-Twitter
  • Be social- for brand awareness. It’s more than just visuals. Remember pinterest is social media
  • When your followers repin, read the comments the repin generates to help you find other like-minded users and possibly some good brand ambassadors.

5 Pinterest Secrets that Get You Leads 5 Pinterest Secrets that Get You Leads Presentation Transcript

  • 5 Pinterest Secretsthat Get You Leads Presented by: Chris Marentis February 26th Webinar
  • Why Pin ? Sell more without actively selling Repurpose content to get more leads Can be more powerful than other social media platforms Reach buyers while they're shopping Get more leads from your website
  • ------Common Question-----What makes Pinterest different from other social media platforms? Can I use it to benefit my current social media accounts?
  • ------Common Question-----How do I get sales from Pinterest?
  • ------Common Question-----How can I use it to drive traffic to my website?
  • Secret 1
  • 4 out of 5 Pinterest users are women, and women make the purchasing decisions in 75% of America households
  • Pinterest Sells… Pinterest users spendmore than users on any other social media site. Nearly ½of all U.S. online shoppers have made a purchase based on a Pinterest recommendation.
  • Secret 2
  • Boards for Your Business Content Categories:           Staff Centric Images (ex.The Team at Work) Specific Project Photos (ex.Townhouse repair, before and after) Tips (ex. 5 Ways to Winterize your home) Products (ex. Our Favorite Energy Savers) Blogs Infographics – produced in-house & from other sources Video – webinars, testimonials, Slideshows Podcasts Local Board (ex. Our Community Projects) Make it Count: When deciding on content to pin: Imagine you are posting to a public bulletin board… Relevance is the name of the game, so create content your audience will benefit from.
  • Pinterest Boards: Before & After
  • Pinterest Boards: Current Trends & Holidays Tip: Take advantage of the impact seasons have on your sales & create boards that reflect your customers seasonal interests.
  • Pin Glossary  Product Pins- display product info including price, dimensions, description, color etc.  Article Pins- include the headline, author, description & link to increase exposure for your writing  Place pins- include an address, phone number & map (great for local businesses) Product Pin Place Pin Article Pin Article Pin
  • Secret 3
  • Want potential buyers to look at your content? Then Remember this: Pinterests layout is visual so your images are what set you apart.
  • Pinterest Makes All Content Visual Your business is where it is today due to a vision. Show what inspires your business by making “idea” boards to represent the attitudes, influences, locations, & leadership behind your business.
  • Use Visuals to Inspire Pin-ers to Buy Visual means: color & high quality images. Enticing image descriptions are icing on the cake (but keep them short).
  • Images That Get the Most Repins  Bright, light Images (not dark)  Vertical Images (w/ 2:3 ratio)  Images w/ warm color palettes (reds & oranges instead of blues & greens)  Saturated Images  Images w/ less empty background space VS.
  • Incorporate Marketing Collateral Make coupon boards & Use hashtag #coupons
  • Secret 4
  • SEO Amplified – Build Links to Your Website In your Pin Descriptions: Incorporate links, including links to your website, use hashtags& keywords In your Board Titles: Include keywords (ex. Virginia Dental Office) Integrate your Pins: With Facebook& Twitter
  • 2-Steps to Optimize Your Images… 1. Name images using keywords + hyphens – so search engines can find them and bring people to your boards who are interested in your services or learning about a topic you cover in a blog post, etc. 2. Use descriptive file names and alt text to make your boards more findable in Pinterest + Google search (Alt Text: text equivalent of a photo) ex. gutter-replacement
  • Pin Your Blog: Promote the Categories & Topics You Write About  Write blogs on topics users frequently pin  Feature an image for each blog pin  Include a link to the original blog article The Most Popular Pin Categories 17.2% Home 3.9% Holidays/Seasonal The Most Popular Names for Boards 3.15% For the Home 1.86% “Products I Love” Pin Boards From Google Search
  • Pin to Your Blog Pin blog posts to Pinterest and people will click on the pins & be taken directly to your website
  • Secret 5
  • Be Social Pin from your other Pinterest boards and from external websites, Repin other users pins, and Like + Comment on other’s pins. The Goal: Be a contributing part of Pinterest’s community by sharing content. 80% of All Pinterest Pins are Repins 1,345 repins 119 likes
  • Build Awareness Around Your Business  By Repinning content that your followers will find interesting or useful you can build your account to become a resource of information for you niche.  Another reason to repin- A notification is sent to the original owner of the content, attracting their attention.  Last but not least, the account you repinned from could return the favor by repinning your pins & exposing your content to their followers, potentially leading to more repins and more traffic to your site.
  • Summing it Up! 1. Use Pinterest to reach household decision makers 2. 3. 4. 5. while they shop Use Rich Pins & Organized Pin Boards Be Visual SEO optimize your pins and pin to your blog Be Social: Repin, Comment, and Share other’s content
  • Talk to Us Chris Marentis is the Founder and CEO of Surefire Social. With over 25 years of experience leading traditional and interactive marketing businesses, Chris is a leader in helping businesses use new technology to enable dramatic growth. Need help or want to find out more? Come see us to get your FREE Online Visibility Checkup now at www.surefiresocial.com or call 888-804-8685
  • Who is Surefire Social? Surefire Social delivers personal, comprehensive strategies for effective local Internet marketing. www.surefiresocial.com To learn more about ourPinterestServices, visit us @www.surefiresocial.com/marketing-solutions