Your SlideShare is downloading. ×
0
Leveraging the Power of Online Reviews for Maximum ROI
Leveraging the Power of Online Reviews for Maximum ROI
Leveraging the Power of Online Reviews for Maximum ROI
Leveraging the Power of Online Reviews for Maximum ROI
Leveraging the Power of Online Reviews for Maximum ROI
Leveraging the Power of Online Reviews for Maximum ROI
Leveraging the Power of Online Reviews for Maximum ROI
Leveraging the Power of Online Reviews for Maximum ROI
Leveraging the Power of Online Reviews for Maximum ROI
Leveraging the Power of Online Reviews for Maximum ROI
Leveraging the Power of Online Reviews for Maximum ROI
Leveraging the Power of Online Reviews for Maximum ROI
Leveraging the Power of Online Reviews for Maximum ROI
Leveraging the Power of Online Reviews for Maximum ROI
Leveraging the Power of Online Reviews for Maximum ROI
Leveraging the Power of Online Reviews for Maximum ROI
Leveraging the Power of Online Reviews for Maximum ROI
Leveraging the Power of Online Reviews for Maximum ROI
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Leveraging the Power of Online Reviews for Maximum ROI

835

Published on

http://www.surefiresocial.com | How to leverage the power of online reviews for your local business marketing efforts

http://www.surefiresocial.com | How to leverage the power of online reviews for your local business marketing efforts

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
835
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Hreview format
  • REVIEWS ALLOW CONSUMERS TO PRE_JUDGE A BUSINESS BEFORE THEY EVEN CALL YOU, IF THEY EVER DOWord of Mouth Marketing (WOMM)—Any business action that earns a customer recommendation through building preference and delivering experiencesiPowerful not written by you
  • Drives free web trafficLegitimize a business and provide a level of trust
  • 1st – ok we all know that, that’s why you came to us 2 - almost all are looking at the reviews4 THEY VALUE WORD OF TOTAL STRANGERS!!!!
  • With your invoice.  Just ask the question on your billing statement or invoice “Please review us on Google Places” or where ever you are trying to create a good online image for your company.
  • Yelp (195) Yellow Pages 734 Foursquare 854Citysearch (1,468) SuperPages(2,005)Yahoo (4)Bing (26)Yellow Book 5,354 InsiderPages (6,064 Kudzu (12,564)Yellowbot (14,166) 
  • With your invoice.  Just ask the question on your billing statement or invoice “Please review us on Google Places” or where ever you are trying to create a good online image for your company. Give all your businesses information
  • AN OPPORTUNITY TO respond and include KEYWORDS!!!
  • Transcript

    • 1. Surefire Social Client Webinar Series Presentation…Leveraging the Power of Online Reviews for Maximum ROI Presented by… Darryl Shrock Vice President Client Services & Surefire Social Certified Coach Feb. 28, 2012
    • 2. The Agenda…• the importance of online reviews• where you find REVIEWS• Strategies to encourage customer Feedback• How to Tackle negative reviews• Know whats being said• Approving reviews in Wordpress• Recap/Next Steps
    • 3. The Power of Today’s Consumer• Online and more connected than ever before• Embraces the “tell all” culture• Influence others purchase decisions through experiences• Trusts online reviews as much as personal recommendations
    • 4. The World of Online Reviews• New frontier in word-of-mouth marketing• Important opportunity to establish brand• Reviewer=brand ambassador• Content marketing tool• Powerful source of free advertising• Businesses turn to online reviews to grow clientele
    • 5. A Marketing Asset for Local Businesses…• Provides actionable intelligence • Insight into consumer experiences • Establishes trust • Customer service• Improves SEO and visibility • New unique content • Improved rankings • Increases web traffic• Legitimizes products & services • Instills consumer confidence • Drives sales
    • 6. Understanding the importance of Online Reviews• 70% of local consumers have used the internet to find a local business in the last 12 months• 67% of local consumers have consulted online customer reviews of local businesses• 69% of local consumers trust online reviews as much as personal recommendations
    • 7. Want Reviews? Ask for them! Follow up at the end of the transaction  Email  Video Testimonial In-Store  Digital & Physical Provide incentives  Discounts, promotions  Gift Cards Business cards Invoices & Stationery
    • 8. Be Where Customers Leave Reviews… Your Website  Dedicated reviews page  hReview format
    • 9. Be Where Customers Leave Reviews… Online Search Engines
    • 10. Be Where Customers Leave Reviews… Local directories
    • 11. Be Where Customers Leave Reviews… Social Sites
    • 12. Sweeten the Deal for Positive Feedback… Make it easy  Instructions  Provide a link to the review site  Try a link shortner: www.bit.ly. Provide incentives  Online review site coupons  Giveaway or contest  Gift Cards  Discounts, promotions Special incentives for repeat customers
    • 13. When Someone Leaves a Positive Review Having only positive reviews can be negative  Balanced feedback Search engine boost  Aggregates all reviews  Increases authority Ultimate form of content marketing Opportunity to say thank you  Accountability for your business
    • 14. When Someone Posts a Negative Review Can be a positive  But cannot be deleted Respond quickly Humility and Grace View as an opportunity  Engage unhappy customer  Offer a real solution Get more positive reviews to counter  Overpower bad reviews
    • 15. Know What is Being Said About Your Biz… Monitor your reviews Look at industry specific sites  (e.g Zagat’s for restaurants, Angie’s list for home services etc.) Use Google Alerts – easy Example:  “Darryl Shrock”
“Kauai Roofing”
inurl:www.kauaiRoofing.com
    • 16. Approving or Responding on Wordpress
    • 17. Approving or Responding on Wordpress
    • 18. In Summary Encourage Reviews – very valuable  DO IT!!!! Monitor Reviews Respond to both positive and negative reviews

    ×