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Video Tutorial: How Pictures and Videos Can Boost Online Leads for Local Businesses
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Video Tutorial: How Pictures and Videos Can Boost Online Leads for Local Businesses

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http://www.surefiresocial.com | Online video webinar presentation on using videos and images to boost your local businesses online leads and visibility

http://www.surefiresocial.com | Online video webinar presentation on using videos and images to boost your local businesses online leads and visibility

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  • 4 Surefire benefits of utilizing multimedia as part of your online, local business marketing strategy include…Building strong relationships with current customersBoosting SEO for your websiteThe more you post multimedia, the more frequently your keywords will be foundProviding you with “easy-to-create” content that can be repurposedSearch Engines giving your rankings a boost as your website is constantly being updated with new content
  • PhotosBefore and After shotsPictures of your staff while they’re performing a taskVideosTestimonialsVery important for customer referralsAvailable to provide to prospective leadsHow-To VideosVideos that show you and your team ‘in action’
  • The homeowner has no idea what is going on above their ceiling, so during your visit to the home, you take a “before” picture of the leak on the roof and take an “after” picture when once the roof’s fixed…These photos can be beneficial for:The homeowner because you have helped them become aware of the problem and shared how you resolved itYour business because you can use those pictures as online multimedia
  • PhotosBefore and After shotsPictures of your staff while they’re performing a taskVideosTestimonialsVery important for customer referralsAvailable to provide to prospective leadsHow-To VideosVideos that show you and your team ‘in action’
  • The homeowner has no idea what is going on above their ceiling, so during your visit to the home, you take a “before” picture of the leak on the roof and take an “after” picture when once the roof’s fixed…These photos can be beneficial for:The homeowner because you have helped them become aware of the problem and shared how you resolved itYour business because you can use those pictures as online multimedia
  • Enable your staff who are out in the field with the right equipmentProvide a small flip camera for videos and imagesScript your staff and make sure they understand the purpose of incorporating this into their everyday jobsFor testimonials, tell your staff to guide the client in what to say so they can repeat after you. This will eliminate any of those “camera shy” clients you may encounter.Create a process within your company to aggregate everyone’s multimedia and get it on the InternetPlan a monthly or weekly meeting for everyone and ask that they have their pictures and images ready
  • Multimedia in the form of photos and videos can be tracked by locations, so even if you upload a picture or video from your mobile phone or desktop, geo tags are still applied, allowing your content to come up when people search for your type of business in your specific area…Upload the appropriate pieces of media to the appropriate locations online. The initial sites to start with are Panoramio and YouTube.
  • In the description area, be sure to use online keywords and geo modifiers (i.e. Green Bay replacement window contractor or Alexandria roofing specialist)Always put your website first in your description, and then start writing
  • Using the embed code, you can easily publish your pictures and images to the locations mentioned here…Now that you have published your multimedia, you can repurpose your content to share within other online networks your business is a part of…By embedding a particular presentation or a document, you can have them appear inside other webpages and blogs. If you like a presentation and want to share it with readers of your blog, you can simply copy the code in the field marked "Embed", located to the right of the document.  The entire code gets selected with a single click within the Embed Code box.Embed code is the url that appears on the right side of the document in a box, below the username of the uploader.Note: If the document has been shared privately and owner has disabled embedding, the "Embed" field will not be displayed.
  • Now that you have published your multimedia, you can repurpose your content to share within other online networks your business is a part of…
  • Put our web addressWe find it helpful to do an identity audit, where we will take a look at ur websiteIf you would like an evaluation of your current marketing efforts fill out the form at the link below

Transcript

  • 1. How Pictures and Videos Can Boost Online Leads for Local Businesses
    Key to Leveraging Your Online Marketing Strategy Both On and Off the Computer
    5/12/2011
  • 2. The Agenda…
    Benefits of using multimedia for online marketing
    Incorporating pictures and videos into your everyday job
    Learn the online hot spots for multimedia publishing
    Strategies to optimizing multimedia for SEO and local search
    Repurposing images and videos to share in other online networks…particularly in local directories…
  • 3. Utilizing Multimedia on the Internet Can Have a Huge Impact
    Helps grow strong relationships with customers and prospects
    Boosts search engine ranking for popular, local search terms
    Provides quick and easy content that can be repurposed for maximum visibility
    Adds credibility and social proof to your business around the web
  • 4. Getting Creative with Images and Photos…
    Before & after photos
    “In Action” shots
    Place of business
    Events/Conferences
    Staff photos (group & individual)
  • 5. Here’s an Example…
    You’re a roofing contractor who gets a call for a leaky roof…
  • 6. Getting Creative with Video Footage…
    Customer Testimonials
    “How To” Videos
    A.K.A. Tutorials
    Product Overviews
    Service Demos
    Special Events
    Individual Staff Videos
  • 7. Here’s an Example…
    You’re a financial advisor who wants to provide DIY solutions to potential clients…
  • 8. Working Video and Pictures into Your Everyday Job is Simple…
    Provide portable, easy-to-use equipment
    Supply staff with scripts and strategies to leverage pictures and video
    Create process for aggregating multimedia to upload to the Internet
  • 9. Adding Location to Your Multimedia for a Boost of Local Visibility
    YouTube for videos
    • http://www.youtube.com
    Panoramio for pictures
    • http://www.panoramio.com
  • Geo-Tags Link Your Business to Your Local Community
  • 10. Recycle Pictures and Videos Using Embed Codes…
    What is an embed code?
    • Allows content to appear inside other webpages and blogs
    • 11. Allows you to provide content, already available online, to share with your followers
  • Embed Code
    YouTube
  • 12. Embed Code
    Panoramio
  • 13. Recycle Pictures and Videos to Leverage in Other Online Outlets…
    Your Website and Blog
    Social Media Networks
    Online Local Directories
  • 14. What did we learn?
    Recap…
  • 15. Now, Let’s Recap…
    Incorporating multimedia into your online marketing strategy helps:
    • Boosts rankings in popular search engines
    • 16. Provide you with content you can repurpose
    Create valuable online content while on the job…
    • Images from each job
    • 17. Customer testimonials
    For maximum visibility, post your multimedia in places like Panaramio and YouTube.
    Optimizing multimedia for SEO and local search gives your business a boost around the web.
    5. Repurposing your new content to share around the web…
    • Online Local Directories
  • Maintain Consistency and Accuracy All Around the Web…
    www.surefiresocial.com/identity-audit
    Visit the URL Above and Sign Up to Evaluate Your Businesses Current Online Marketing Efforts.
    888-634-7491 info@surefiresocial.com