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Mobile Marketing for Local Business Lead Generation

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http://www.surefiresocial.com Mobile Marketing Strategies for Local Business Lead Generation

http://www.surefiresocial.com Mobile Marketing Strategies for Local Business Lead Generation

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  • Transcript

    • 1. Breakthrough Mobile Marketing Strategies for Local Lead Generation
      Preparing Your Business for the Introduction of Mobile Marketing
      2/15/2011
    • 2. Welcome to the New Web…
    • 3. The Mobile Message…
      Mobile Marketing delivers a unique communication outlet for your local business…
      Targeted
      Direct
      Immediate
      Actionable
      Portable
      Persistent
    • 4. Did You Know That…
      …and is expected to increase by 44% over the next 12 months!
      …and is expected to increase by 66% over the next 12 months!
    • 5. The Mobile Community is Expanding…
      And we have the steps to make your local business mobile friendly…
      Design elements for a mobile friendly site
      Converting visitors with a call to action
      Optimizing for mobile search
      Making the mobile switch
      Tracking and measuring analytics
      Mobile app development strategy
    • 6. Design Your Site to be Mobile Friendly…
      With Mobile Marketing, less is more…
      PC Friendly Website
      Mobile Friendly Website
    • 7. Key Design Elements for Mobile Browsers…
      • Intuitive Navigation
      • 8. Downsizing images
      • 9. Limit to only the essential pages
      • 10. Stay away from Flash and tables
      • 11. Ensure speed
    • Now it is Time to Prioritize Your Content…
      Grab the readers attention, instantly, and give them a clear call to action…
    • 12. But Don’t Forget About Mobile Search…
    • 13. Optimize your site, and content, so your mobile site can be found…
      • Target long-tail keyword phrases
      • 14. Optimize for Keywords
      • 15. title tags
      • 16. meta tags
      • 17. heading tags
      • 18. XLM Mobile Site Map
    • Time to Make the Mobile Transformation…
      For websites on content management systems, mobile switchers are available…
      • Detects when a visitor is coming from a mobile device
      • 19. Changes the website layout to accommodate the mobile user
    • If Your Website is NOT on a CMS…
      The only way to make it mobile compatible is to create a new mobile site…
      • Existing website must be changed to redirect mobile users
      • 20. When mobile users land on the site, it will automatically be redirected
    • Tracking and Analytics Measure Success within the Mobile Market…
    • Now You’re Mobile Ready…What About a Mobile App?
      Mobile apps help local businesses find and retain more customers…
    • 28. Mobile App Development Requires a Plan…
      Questions your business needs to answer to create a mobile app strategy:
      • Will it have mass market or niche appeal?
      • 29. What can you offer the consumer?
      • 30. What platform(s) will your app be compatible with?
      • 31. Will it be location-based?
      • 32. Is there some type of media it will promote?
      • 33. How will the app be promoted?
      • 34. Cost of the App?
    • Your Mobile Strategy is Defined…
      Choose the right developer who specializes in the mobile platform you chose…
      Companies Specializing in Mobile App Development…
      Hire an Independent Mobile App Developer…
      OR
    • 35. Generate More Local Leads within the Online and Mobile Market…
      We Can Start Building Your Mobile Marketing Presence:
      www.surefiresocial.com/request-estimate-marketing
      In the comment section, at the bottom of the form, let us know that you are interested in creating a mobile marketing strategy for your business.
      SIGN UP FOR YOUR SUBSCRIPTION TO THE SUREFIRE SOCIAL NEWSLETTER:
      www.surefiresocial.com/local-business-marketing-newsletter