Mobile Marketing for Local Business Lead Generation
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Mobile Marketing for Local Business Lead Generation

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http://www.surefiresocial.com Mobile Marketing Strategies for Local Business Lead Generation

http://www.surefiresocial.com Mobile Marketing Strategies for Local Business Lead Generation

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Mobile Marketing for Local Business Lead Generation Presentation Transcript

  • 1. Breakthrough Mobile Marketing Strategies for Local Lead Generation
    Preparing Your Business for the Introduction of Mobile Marketing
    2/15/2011
  • 2. Welcome to the New Web…
  • 3. The Mobile Message…
    Mobile Marketing delivers a unique communication outlet for your local business…
    Targeted
    Direct
    Immediate
    Actionable
    Portable
    Persistent
  • 4. Did You Know That…
    …and is expected to increase by 44% over the next 12 months!
    …and is expected to increase by 66% over the next 12 months!
  • 5. The Mobile Community is Expanding…
    And we have the steps to make your local business mobile friendly…
    Design elements for a mobile friendly site
    Converting visitors with a call to action
    Optimizing for mobile search
    Making the mobile switch
    Tracking and measuring analytics
    Mobile app development strategy
  • 6. Design Your Site to be Mobile Friendly…
    With Mobile Marketing, less is more…
    PC Friendly Website
    Mobile Friendly Website
  • 7. Key Design Elements for Mobile Browsers…
    • Intuitive Navigation
    • 8. Downsizing images
    • 9. Limit to only the essential pages
    • 10. Stay away from Flash and tables
    • 11. Ensure speed
  • Now it is Time to Prioritize Your Content…
    Grab the readers attention, instantly, and give them a clear call to action…
  • 12. But Don’t Forget About Mobile Search…
  • 13. Optimize your site, and content, so your mobile site can be found…
    • Target long-tail keyword phrases
    • 14. Optimize for Keywords
    • 15. title tags
    • 16. meta tags
    • 17. heading tags
    • 18. XLM Mobile Site Map
  • Time to Make the Mobile Transformation…
    For websites on content management systems, mobile switchers are available…
    • Detects when a visitor is coming from a mobile device
    • 19. Changes the website layout to accommodate the mobile user
  • If Your Website is NOT on a CMS…
    The only way to make it mobile compatible is to create a new mobile site…
    • Existing website must be changed to redirect mobile users
    • 20. When mobile users land on the site, it will automatically be redirected
  • Tracking and Analytics Measure Success within the Mobile Market…
    • Location Tracking
    • 21. Mobile Bounce Rate
    • 22. Page Views
    • 23. Click-Through Rate
    • 24. Traffic Sources
    • 25. Brand of Mobile Device
    • 26. Carrier
    • 27. Mobile Browser Type
  • Now You’re Mobile Ready…What About a Mobile App?
    Mobile apps help local businesses find and retain more customers…
  • 28. Mobile App Development Requires a Plan…
    Questions your business needs to answer to create a mobile app strategy:
    • Will it have mass market or niche appeal?
    • 29. What can you offer the consumer?
    • 30. What platform(s) will your app be compatible with?
    • 31. Will it be location-based?
    • 32. Is there some type of media it will promote?
    • 33. How will the app be promoted?
    • 34. Cost of the App?
  • Your Mobile Strategy is Defined…
    Choose the right developer who specializes in the mobile platform you chose…
    Companies Specializing in Mobile App Development…
    Hire an Independent Mobile App Developer…
    OR
  • 35. Generate More Local Leads within the Online and Mobile Market…
    We Can Start Building Your Mobile Marketing Presence:
    www.surefiresocial.com/request-estimate-marketing
    In the comment section, at the bottom of the form, let us know that you are interested in creating a mobile marketing strategy for your business.
    SIGN UP FOR YOUR SUBSCRIPTION TO THE SUREFIRE SOCIAL NEWSLETTER:
    www.surefiresocial.com/local-business-marketing-newsletter