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Leveraging the Online Social Graph to Accelerate Your Local Business

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http://www.surefiresocial.com Exclusive online webinar presentation for small business and local business online marketing | leveraging the social media community to generate online leads and brand …

http://www.surefiresocial.com Exclusive online webinar presentation for small business and local business online marketing | leveraging the social media community to generate online leads and brand your business around the web

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  • 78% of the businesses surveyed use social media for their business, but 59% of that 78% has no social media strategy in place for their business.
  • 57% of the 67% of businesses surveyed who use social media said it was beneficial to their business.
  • The term ‘social media’ is a red herring of sorts.Social media is more than social media networks such as Facebook and Twitter.Almost everything we do online can be considered ‘social’.Forums, blogs, article directories, local directories, etc. should be considered as part of a social media strategy in addition to social media networks.Social media requires staying in front of an audience on a consistent basis.
  • Reputation Management & Brand Monitoring – Keep an eye on what other people throughout the online community are saying about your business!Search Engine Ranking – The use of industry keywords in your online social media interaction will help boost your page rank in popular online search enginesConstant Communication & Visibility – Social media is a casual environment to communicate with people who are actually interested in your businessLow Cost & ROI – Social media is basically free. It just requires time!Link Building – Social media provides a means for creating new, recent and current content to build links throughout the Internet to drive traffic back to your home baseCompetitor Analysis & Best Practices – Social media’s a great way to stay on top of what your competition is doing in way of best practices, promotions and much more, including what’s working and what’s not working for them within your industry.
  • With social media, you already have a pre-established network at your fingertips. The goal is to know how to tap into your audience and market.61% of respondents PEW Research Center 2010 do some form of social networking online.US Internet users spend 3X more minutes on blogs & social netoworks than on email – The Nielsen Company 2010.63.7% of internet users regularly use a social network – Emarketer Feb 2011.People of all ages, from 12 to 65+ are social networking – Emarketer Feb 2011.Per Facebook, there are more than 500 million users on Facebook.Per Twitter, more than 175 million Twitter accounts have been opened.
  • Social Media Networks generating the most conversions for B2Cs per the Hub Spot 2011 State of Inbound Marketing Report:Facebook 67%Company Blog 63% Twitter 53% LinkedIn 39%
  • When you first start out building momentum for your business within the online community, it takes time to establish your voice, so be patient and with time, you can build some serious social media momentum.http://www.marketingprofs.com/charts/2011/5130/human-voice-in-social-media-helps-build-customer-relationships-positive-womhttp://lehighvalleychamber.blogspot.com/2011/06/how-to-create-viral-content-on-social.htmlhttp://www.soundwebsolutions.com/blog/2011/02/22/how-to-find-your-social-media-voice/
  • http://www.sbmarketingtools.com/2011/01/small-business-facebook-page-promotion.htmlhttp://blog.wildfireapp.com/2011/05/25/3-easy-ways-to-run-super-social-promotions-on-your-fan-page/
  • PhotosBefore and After shotsPictures of your staff while they’re performing a taskVideosTestimonialsVery important for customer referralsAvailable to provide to prospective leadsHow-To VideosVideos that show you and your team ‘in action’
  • Clark Adams got 2 sales from social mediaFacebook is anywhere from 5-10 as far as sending traffic to the website, and the traffic it is sending to their website is good, quality traffic
  • Clark Adams got 2 sales from social mediaFacebook is anywhere from 5-10 as far as sending traffic to the website, and the traffic it is sending to their website is good, quality traffic
  • Put our web addressWe find it helpful to do an identity audit, where we will take a look at ur websiteIf you would like an evaluation of your current marketing efforts fill out the form at the link below
  • Transcript

    • 1. Leveraging the Online Social Graph to Accelerate Your Local Business
      Discovering the Potential of the Social Media Community and How it Can Enhance your Marketing Strategy
      6/16/2011
    • 2. Many Businesses Have NO Social Media Strategy in Place
      SOURCE: DIGITAL BRAND EXPRESSIONS - 2010
    • 3. Social Media Can Have a Huge Impact on Your Business
      SOURCE: HUBSPOT - AD-OLOGY RESEARCH, NOVEMBER 2010
    • 4. The Agenda…
      Advantages of online communication and branding within the social media community.
      Tactics to maintain and communicate your business’ voice.
      Strategies to keep your following updated and engaged…and coming back for more.
      Leveraging your “social graph” to dominate competition and brand your business.
    • 5. Putting the “Social” in Social Media…
      More than just Facebook and Twitter…
      Most everything online is ‘social’
      Forums, blogs, article and local directories, etc. are also social media
      Requires staying in front of YOUR audience, consistently.
    • 6. Get Your Local Business ‘Out There’!
    • 7. You Have a Pre-Established Network at Your Fingertips!
      500+ million users on Facebook
      2 billion videos streamed on YouTube every day
      175+ million Twitter accounts have been opened
      120,000+ new blogs are created every day
    • 8. Social Media Gives All Businesses a “Boost”
    • 9. Establish a “Voice” Around the Social Media Community…
      Identify intended audience and what your business stands for
      Write it down!
      Keep tone and style consistent
      Maintain a “human presence” vs. “organizational presence”
      Don’t promote, add value
    • 10. Keep Your Following “In the Loop” with Great Content and Perks…
      Events & Engagements*
      Industry Events
      Company Webinars
      *Use Hashtags on Twitter
      Industry News
      New Products/Services
      Announcements
      Share Knowledge
      Tips and Tricks
      DIY and “How To” guides
      “Best Practices” from your business
      Customer Appreciation
      Special Promotions for ‘Fans’ & ‘Followers’
      Coupons/Limited Offers
    • 11. Leverage Your Expertise in Other Online Networks…
      Share your knowledgeoutside of your businesses social networks:
      LinkedIn Answers
      Forum Questions
      Comment on External Blogs
      In your industry
      Guest Blogging
      Look for Opportunities to Help and Provide Guidance
      GOAL: Attract, Retain & Engage Prospects & Current Customers with Social Media
    • 12. Take Wiggly Wigglers for Example…
      A small, local gardening business.
      Blog: Shared gardening tips, events, and special offers.
      Podcasts: Every Monday, they hold a live podcast with thousands of listeners.
      Facebook: Over 2,000 members through constant activity and updates.
    • 13. What Businesses (LIKE YOURS) Are Doing to Leverage the Social Graph….
    • 14. What Businesses (LIKE YOURS) Are Doing to Leverage the Social Graph….
    • 15. Tips and Strategies YOUR Business Must Be Implementing…
      • Blog On and Off Your Website
      • 16. Regularly posting on your own blog
      • 17. Find relevant guest bloggers to add posts to your blog
      • 18. Ping posts to social networks and web 2.0 pages
      • 19. Identify other blogs your target customers read and become a guest blogger for them
      • 20. Tools: Google Blog Search, linksalpha.com
      • 21. Stay on top of the News
      • 22. Clip, comment and post other blog posts, articles and tweets
      • 23. Update social networks and web 2.0 pages
      • 24. Be a dependable resource forfollowers in your industry
      • 25. Tools: Utility Poster, Google Reader
    • MORE…Tips and Strategies YOUR Business Must Be Implementing…
      • Create Incentives and Promotions
      • 26. Run regular specials/promotions to your Facebook Fans and Twitter followers
      • 27. Retain current customers and followers, while attracting new ones
      • 28. Advertise on your blog, other social networks, and web 2.0 pages-CROSS PROMOTION
      • 29. Tools: Facebook Deals, myzerr.com
      • 30. Throw Some Multimedia into the Mix
      • 31. Take pictures, produce videos
      • 32. Share multimedia content by uploading to your social media networks and company blog
      • 33. Tools: YouTube, Flickr, BlogTalkRadio
    • What did we learn?
      Recap…
    • 34. Now, Let’s Recap…
      • Being online and participating in discussion puts the “social” in social media
      • 35. Great content to keep people engaged: industry news, events, promotions, best practices
      • 36. Establish a “human” voice for your businesses social media engagement
      • 37. Attract new followers and engage current fans by consistently participating and communicating
    • Maintain Consistency and Accuracy All Around the Web…
      www.surefiresocial.com/identity-audit
      Visit the URL Above and Sign Up to Evaluate Your Businesses Current Online Marketing Efforts.
      …Don’t forget to visit our blog:
      surefiresocial.com/our-blog
      888-804-8685info@surefiresocial.com