Facebook Strategies for Local Businesses: Video #4
Upcoming SlideShare
Loading in...5
×
 

Facebook Strategies for Local Businesses: Video #4

on

  • 380 views

Track, Measure & Test the success of your Local Business Facebook Page | Utilizing Facebook insights

Track, Measure & Test the success of your Local Business Facebook Page | Utilizing Facebook insights

Statistics

Views

Total Views
380
Views on SlideShare
379
Embed Views
1

Actions

Likes
0
Downloads
3
Comments
0

1 Embed 1

http://www.pinterest.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • With any marketing strategy, it’s always smart to find a way to measure if it’s working for you or not.
  • Many don’t even notice it, but Facebook Insights is a free tool that provides metrics to help Facebook page owners analyze trends within their user demographics, user growth, consumption of content, and creation of content. Facebook Insights is provided to all page administrators, and it automatically appears on the left sidebar of your Facebook page once you have 30 ‘Likes’ on your page. After you click on the Insights link, you’ll be taken to your Insights page with 2 graphs: “Interactions” and “Users”
  • See Slide
  • Insights can be used to analyze the following:Post Quality: Encourages you to increase your volume of posts, but you must follow the needs of your audience first.Total Fans and Unsubscribed Fans: Especially important to monitor the number of fans who have unsubscribed.Interactions per Post: Slowly allows you to improve the quality of your posts as you see how fans respond.Page Views: As your fan base grows, the total number of daily page views should be increasing as well.Demographics: Allows you to see which demographic groups are growing the fastest and which groups are the largest for your page.
  • Now let’s take action!Refer to slide
  • Put our web addressWe find it helpful to do an identity audit, where we will take a look at ur websiteIf you would like an evaluation of your current marketing efforts fill out the form at the link below

Facebook Strategies for Local Businesses: Video #4 Presentation Transcript

  • 1. Facebook Strategies for Local Business - Strategy #4
    Utilizing Facebook Insights
    8/1/2011
  • 2. Is It Working?
    With any marketing strategy, it’s always smart to find a way to measure how favorably your efforts are working.
  • 3. Facebook Insights
    A free Facebook tool that provides metrics to help Facebook page owners analyze trends within their:
    Demographics
    Growth
    Consumption of Content
    Creation of Content
    • Provided to all page administrators
    • 4. Appears on the left sidebar of your Facebook page once you have 30 “Likes”
    • 5. Two graphs: “Interactions” and “Users”
  • Example Insights Page
  • 6. 5 Key Metrics
    Post Quality:Encourages you to increase your volume of posts, but you must follow the needs of your audience first
    Total Fans and Unsubscribed Fans: Especially important to monitor the number of fans who have unsubscribed
    Interactions per Post:Slowly allows you to improve the quality of your posts as you see how fans respond
    Page Views: Should steadily increase as your fan base grows larger
    Demographics:Allows you to see which demographic groups are growing the fastest and which groups are the largest for your page
  • 7. Action Items
    Gain a total of 30 “Likes” for your Insights link to appear.
    Navigate the Insights page for your Facebook business page to become familiar with the content and metrics available.
    Determine which type of post (text, video, link, etc.) produces the greatest amount of fan participation on your page.
  • 8. Maintain Consistency and Accuracy All Around the Web…
    www.surefiresocial.com/identity-audit
    Visit the URL Above and Sign Up to Evaluate Your Businesses Current Online Marketing Efforts.
    …Don’t forget to visit our blog:
    surefiresocial.com/our-blog
    888-804-8685
    info@surefiresocial.com