5 Key Metrics Post Quality:Encourages you to increase your volume of posts, but you must follow the needs of your audience first Total Fans and Unsubscribed Fans: Especially important to monitor the number of fans who have unsubscribed Interactions per Post:Slowly allows you to improve the quality of your posts as you see how fans respond Page Views: Should steadily increase as your fan base grows larger Demographics:Allows you to see which demographic groups are growing the fastest and which groups are the largest for your page
Action Items Gain a total of 30 “Likes” for your Insights link to appear. Navigate the Insights page for your Facebook business page to become familiar with the content and metrics available. Determine which type of post (text, video, link, etc.) produces the greatest amount of fan participation on your page.
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