Facebook Strategies for Local Business - Strategy Video #3

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http://www.surefiresocial.com | Generate likes, leads and customers on your local businesses Facebook page | How to create a custom landing page

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  • It’s common for business owners to forget that often the primary goal of a Facebook page is to land conversions, and to do so, it’s wise to set up a landing page to complement your Facebook Page. Not doing so typically results in a lower conversion rate.
  • The goal of your Facebook landing page is to get members of the Facebook community to end up on your page and ‘Like’ your page to become a fan. When a person lands on your custom Facebook landing page, it should answer the following questions:Who are you or what is your company? Why should the user be interested in you or your company? What will they get out of becoming a fan of your page? Who’s in your community?
  • To create a landing page that answers these questions and provides optimal performance, remember the following: Always have a call to action! To get your audience’s attention, you may choose to have:An image with an arrow that points to the “like” button.A fillable form.Downloadable material. Always write in second person to be more ‘approachable’ and ‘relatable’ to your target audience. Use words like “you” and “your” when developing content.
  • It’s important to note that the use of Facebook’s Static FBML application is no longer available for Facebook page users to create custom landing pages. Instead, page users need to find a good iFrame application to use on their Facebook page to create a separate landing page. Because the iFrame web pages aren’t hosted by Facebook, standard CSS, HTML or JavaScript can be used. At the same time, you need to familiar with this language.A couple good resources for iFrame Applications include:iFrame Apps iFrame Tutorial
  • It’s important to note that the use of Facebook’s Static FBML application is no longer available for Facebook page users to create custom landing pages. Instead, page users need to find a good iFrame application to use on their Facebook page to create a separate landing page. Because the iFrame web pages aren’t hosted by Facebook, standard CSS, HTML or JavaScript can be used. At the same time, you need to familiar with this language.A couple good resources for iFrame Applications include:iFrame Apps iFrame Tutorial
  • It’s important to note that the use of Facebook’s Static FBML application is no longer available for Facebook page users to create custom landing pages. Instead, page users need to find a good iFrame application to use on their Facebook page to create a separate landing page. Because the iFrame web pages aren’t hosted by Facebook, standard CSS, HTML or JavaScript can be used. At the same time, you need to familiar with this language.A couple good resources for iFrame Applications include:iFrame Apps iFrame Tutorial
  •  Surefire Social Simple incorporates a Facebook landing page into the service and provides:A KILLER Facebook Landing Page that you can update and customize WITHOUT technical experience Capabilities to integrate your website, reviews and mobile marketing into one easy-to-use packageA presence in the only open local business directory on Facebook tied to the social graphAn uncomplicated, easy to implement, non-technical social media marketingA dynamic, easy way to integrate pictures and videos into your Facebook and web marketing programs“Friends” of your business to promote you every day through their own Facebook connectionsThe ability to quickly push special promotions to a receptive audience
  • Surefire Social Simple is a “one stop” way to drive business growth through social media, website and mobile pages all in one:3 Tab custom Facebook page optimized for media, reviews and directory presence3 Page custom keyword enhanced website compatible with your current URL3 Page mobile website built on the powerful HTML5 code base Nothing could be Simpler! More effective!More affordable!
  • Now let’s take action!Refer to slide
  • Put our web addressWe find it helpful to do an identity audit, where we will take a look at ur websiteIf you would like an evaluation of your current marketing efforts fill out the form at the link below
  • Facebook Strategies for Local Business - Strategy Video #3

    1. 1. Facebook Strategies for Local Business - Strategy #5<br />Designing a Facebook Landing Page<br />8/8/2011<br />
    2. 2. Don’t Forget…<br />The primary goal of your Facebook page is to land conversions, but to do so, it’s wise to set up a landing page.<br />
    3. 3. Questions Your Landing Page Should Answer<br />Who are you or what is your company? <br />Why should the user be interested in you or your company?<br />What will they get out of becoming a fan of your page?<br />Whoelse is in your community?<br />
    4. 4. Have a Call to Action!<br />To get your audience’s attention, you may choose to use:<br />An image indicating the “like” button<br />A fillable form<br />Downloadable material<br />Always write in second person to be more “approachable” and “relatable” to your target audience. <br />Use the words “you” and “your”<br />
    5. 5. Creating a Facebook Landing Page<br />Use of Facebook’s Static FBML application is no longer available for Facebook page users to create custom landing pages. <br />Page users need to find a good iFrame application to use instead.<br />Standard CSS, HTML or JavaScript can be used<br />We use “Static iFrame Tab”<br />Resource – iFrame Tutorial:<br />http://www.hyperarts.com/blog/adding-iframe-application-to-facebook-fan-page/<br />
    6. 6. Creating a Facebook Landing Page<br />You can also choose to hire someone to create the landing page for you, which is what most local business owners choose to do.<br />Example:<br />
    7. 7. Benefits of Surefire Social Simple<br />Surefire Social Simple is an intuitive, customizable, and affordable Facebook marketing platform<br />Instantly create a detailed landing page<br />Help visitors to understand your business<br />The same “landing page” can double as your website and mobile page!<br />
    8. 8. Features of Surefire Social Simple<br /><ul><li>Update and customize your pages without technical experience
    9. 9. Website, reviews and mobile marketing integration
    10. 10. Listing in the only local business directory on Facebook tied to the social graph
    11. 11. Effortless integration of pictures and video
    12. 12. “Friends” and Facebook connections to promote your business
    13. 13. Tools to push promotions to a receptive audience</li></li></ul><li>Are You Interested?<br />Surefire Social Simple is a “one stop” way to drive business growth through social media, website & mobile pages all in one:<br />3 Tab custom Facebook page <br />3 Page custom, keyword enhanced website <br />3 Page HTML5 mobile website<br />Only $27 per month!<br />30 Day Money Back Guarantee <br />
    14. 14. Action Items<br />Check out Surefire Social Simple to see if it’s right for you and your business. [Add link or contact info.]<br />Develop, or hire someone to develop, an iFrame application for your Landing Page.<br />Determine what your first Call to Action will be.<br />
    15. 15. Maintain Consistency and Accuracy All Around the Web…<br />www.surefiresocial.com/identity-audit<br />Visit the URL Above and Sign Up to Evaluate Your Businesses Current Online Marketing Efforts.<br />…Don’t forget to visit our blog:<br />surefiresocial.com/our-blog<br />888-804-8685<br />info@surefiresocial.com<br />

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