Facebook Strategies for Local Business - Strategy Video #2
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Facebook Strategies for Local Business - Strategy Video #2

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Facebook strategies for local business marketing | Leveraging Facebook to its full extent by completing your entire business profile page

Facebook strategies for local business marketing | Leveraging Facebook to its full extent by completing your entire business profile page

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  • Though some think setting up a Facebook business page is beneficial in and of itself, this simply isn’t true. As local business owners, we need to make Facebook work for us, and it might not seem like it would be all that important, but a fully completed profile page speaks wonders to building your credibility and boosting leads for your local business.
  • In fact, if you’re not going to complete your Facebook business page, then you might be better off not creating one at all…Why?Because people want to do business with those who share information and…An incomplete Facebook page can look unprofessional andleaves anyone who clicks on your page with a lot of questions(which means they’ll move on without becoming a ‘Fan’)Also,you’re just wasting your time if you don’t fully complete your profile page because you need to actively complete your page and use Facebook consistentlyto make it work for your local business
  • A fully completed Facebookbusiness page can do wonders for your business. It:-Increases your chances of “findability” via Facebook’s search engine-Provides contact information-Shares information about your business and what you do-Represents your business voice and image-Boosts external SEO when using a strong keyword strategy. Though keywords within updates doesn’t necessarily boost external SEO, keywords within your information page will-Boosts your chances of increasing leads with a larger ‘Fan’ base. The more who visit your site and like what they see, the more fans you’ll receive.
  • Now let’s take action!Go to your Facebook business page and make sure your profile is 100% complete under the ‘Information’ sectionIncorporate your business logo or an appropriate photoUse keywords and GEO modifiers as appropriate
  • Put our web addressWe find it helpful to do an identity audit, where we will take a look at ur websiteIf you would like an evaluation of your current marketing efforts fill out the form at the link below

Transcript

  • 1. Facebook Strategies for Local Business - Strategy #2
    The Importance of Fully Completing Your Facebook Business Page
    7/18/2011
  • 2. If you’re not going to complete your Facebook business page, then you might be better off not creating one at all…
    Why?
    People want to do business with those who share information and…
    • An incomplete Facebook page can look unprofessional
    • 3. An incomplete page leaves anyone who clicks on your page with a lot of questions (which means they’ll move on)
    It will save you from wasting your time because…
    • You need to actively complete your page and use Facebook consistently to make it work for your local business
  • Complete Your Facebook Page
    With Facebook’s built-in search feature, Facebook is being used to search for businesses more frequently than ever before, which means more people are looking for you and your business on Facebook!
  • 4. Value in Completing Your Facebook Page
    Increases your “findability” via Facebook’s search engine
    Provides contact information
    Shares information about your business and what you do
    Represents your business voice & image
    Boosts external SEO when using a strong keyword strategy
    Boosts your chances of increasing leads with a larger ‘Fan’ base
  • 5. Steps to Completing Your Facebook Business Page
    Upload your business picture or logo:
    1. Once logged in and viewing your profile, click the “Edit info” link underneath the page name.
    2. On the left column, click “Profile picture.”
    3. Press the “Browse” button to locate and upload the image you have saved on your computer.
    The maximum profile image dimensions have been resized by Facebook to 540px high and 180px wide.
  • 6. Steps to Completing Your Facebook Business Page
    Complete the Information section of your page:
    1. On the left column, click “Basic Information.”
    2. Fill out the fields appropriately, including:
    • Contact Information
    • 7. Important Names
    • 8. Your Website URLs
    • 9. Information about your business, philosophy, and so on.
  • Steps to Completing Your Facebook Business Page
    Other tips:
    Use keyword research to incorporate keywords naturally throughout your Facebook content, in addition to your Facebook updates and posts.
    Use geographic modifiers, such as your location and zip code, where appropriate.
    Ex. Complete the location section of the “Basic Information” tab.
  • 10. Action Items
    Go to your Facebook business page and make sure your profile is 100% complete under the ‘Information’ section.
    Incorporate your business logo or an appropriate photo.
    Use keywords and GEO modifiers as appropriate.
  • 11. Maintain Consistency and Accuracy All Around the Web…
    www.surefiresocial.com/identity-audit
    Visit the URL Above and Sign Up to Evaluate Your Businesses Current Online Marketing Efforts.
    …Don’t forget to visit our blog:
    surefiresocial.com/our-blog
    888-804-8685
    info@surefiresocial.com