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Email Marketing Webinar September 2012
 

Email Marketing Webinar September 2012

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  • Let’s take what we know about your business from the visibility report, and discuss how to make it a lot better. What we do is focus on winning local search and driving more leads to your business.
  • There are 3 things I’d like to share with you today. First, what does it take to set up a website so that Google can find you? If you create the magnet in the right way, Google rewards you. Second, would you like some insight on how to dominate the search results in your market? I’m going to talk about how we’ve done it successfully. And finally, I’d like to discuss your specific goals and objectives to better understand how Surefire can help you. Make sense?
  • There are 3 things I’d like to share with you today. First, what does it take to set up a website so that Google can find you? If you create the magnet in the right way, Google rewards you. Second, would you like some insight on how to dominate the search results in your market? I’m going to talk about how we’ve done it successfully. And finally, I’d like to discuss your specific goals and objectives to better understand how Surefire can help you. Make sense?
  • We’ve aligned ourselves with several key strategic partners. GAF, Hanley Wood, and Certified Contractors Network all look to Surefire Social for solutions to help their contractors, members, and subscribers achieve better results online. GAF considers us as their “preferred digital marketing provider,” and since we’ve signed up with GAF, we’ve delivered great results for over 50 GAF roofing contractors across North America.
  • We’ve aligned ourselves with several key strategic partners. GAF, Hanley Wood, and Certified Contractors Network all look to Surefire Social for solutions to help their contractors, members, and subscribers achieve better results online. GAF considers us as their “preferred digital marketing provider,” and since we’ve signed up with GAF, we’ve delivered great results for over 50 GAF roofing contractors across North America.
  • We’ve aligned ourselves with several key strategic partners. GAF, Hanley Wood, and Certified Contractors Network all look to Surefire Social for solutions to help their contractors, members, and subscribers achieve better results online. GAF considers us as their “preferred digital marketing provider,” and since we’ve signed up with GAF, we’ve delivered great results for over 50 GAF roofing contractors across North America.
  • We’ve aligned ourselves with several key strategic partners. GAF, Hanley Wood, and Certified Contractors Network all look to Surefire Social for solutions to help their contractors, members, and subscribers achieve better results online. GAF considers us as their “preferred digital marketing provider,” and since we’ve signed up with GAF, we’ve delivered great results for over 50 GAF roofing contractors across North America.
  • We’ve aligned ourselves with several key strategic partners. GAF, Hanley Wood, and Certified Contractors Network all look to Surefire Social for solutions to help their contractors, members, and subscribers achieve better results online. GAF considers us as their “preferred digital marketing provider,” and since we’ve signed up with GAF, we’ve delivered great results for over 50 GAF roofing contractors across North America.
  • We’ve aligned ourselves with several key strategic partners. GAF, Hanley Wood, and Certified Contractors Network all look to Surefire Social for solutions to help their contractors, members, and subscribers achieve better results online. GAF considers us as their “preferred digital marketing provider,” and since we’ve signed up with GAF, we’ve delivered great results for over 50 GAF roofing contractors across North America.
  • We’ve aligned ourselves with several key strategic partners. GAF, Hanley Wood, and Certified Contractors Network all look to Surefire Social for solutions to help their contractors, members, and subscribers achieve better results online. GAF considers us as their “preferred digital marketing provider,” and since we’ve signed up with GAF, we’ve delivered great results for over 50 GAF roofing contractors across North America.http://e2.ma/webview/jcqod/e3ad681fabf28d4ed912f193c4b3304c - dayfurs http://e2.ma/webview/su5ed/7ba234f2eb3c4e81ccfd91a7bca8e7b0 - burtrum http://e2.ma/webview/pv5vb/dd2b68425020522cfce9adce601cd0ca - bella
  • We’ve aligned ourselves with several key strategic partners. GAF, Hanley Wood, and Certified Contractors Network all look to Surefire Social for solutions to help their contractors, members, and subscribers achieve better results online. GAF considers us as their “preferred digital marketing provider,” and since we’ve signed up with GAF, we’ve delivered great results for over 50 GAF roofing contractors across North America.
  • We’ve aligned ourselves with several key strategic partners. GAF, Hanley Wood, and Certified Contractors Network all look to Surefire Social for solutions to help their contractors, members, and subscribers achieve better results online. GAF considers us as their “preferred digital marketing provider,” and since we’ve signed up with GAF, we’ve delivered great results for over 50 GAF roofing contractors across North America.
  • We’ve aligned ourselves with several key strategic partners. GAF, Hanley Wood, and Certified Contractors Network all look to Surefire Social for solutions to help their contractors, members, and subscribers achieve better results online. GAF considers us as their “preferred digital marketing provider,” and since we’ve signed up with GAF, we’ve delivered great results for over 50 GAF roofing contractors across North America.
  • We’ve aligned ourselves with several key strategic partners. GAF, Hanley Wood, and Certified Contractors Network all look to Surefire Social for solutions to help their contractors, members, and subscribers achieve better results online. GAF considers us as their “preferred digital marketing provider,” and since we’ve signed up with GAF, we’ve delivered great results for over 50 GAF roofing contractors across North America.
  • We’ve aligned ourselves with several key strategic partners. GAF, Hanley Wood, and Certified Contractors Network all look to Surefire Social for solutions to help their contractors, members, and subscribers achieve better results online. GAF considers us as their “preferred digital marketing provider,” and since we’ve signed up with GAF, we’ve delivered great results for over 50 GAF roofing contractors across North America.
  • We’ve aligned ourselves with several key strategic partners. GAF, Hanley Wood, and Certified Contractors Network all look to Surefire Social for solutions to help their contractors, members, and subscribers achieve better results online. GAF considers us as their “preferred digital marketing provider,” and since we’ve signed up with GAF, we’ve delivered great results for over 50 GAF roofing contractors across North America.
  • We’ve aligned ourselves with several key strategic partners. GAF, Hanley Wood, and Certified Contractors Network all look to Surefire Social for solutions to help their contractors, members, and subscribers achieve better results online. GAF considers us as their “preferred digital marketing provider,” and since we’ve signed up with GAF, we’ve delivered great results for over 50 GAF roofing contractors across North America.

Email Marketing Webinar September 2012 Email Marketing Webinar September 2012 Presentation Transcript

  • Capitalize on Your BiggestAsset and Drive More Leads to Your Business
  • Let’s Talk About…I. Turning your list of names and addresses in your CRM database in to an email databaseII. Generating more leads using eNewsletters with your new email databaseIII. Utilizing the open/click-through report to drive more interest and obtain more appointments
  • Two Key Strategies1. Timely broadcast emails to your database to drive specific promotion events (promotion, webinar, home show, seasonality)2. Nurturing your list with eNewslettersand other content
  • Need more email addresses? Email Append Your DatabaseThe concept:An “email append” matches your customer names and addresses to emailrecords.20% rate of return on consumer emails. (1 out of every 5 records typically)Pay only for appended records. You have a new email list in 2 weeks. Database New Emails $$$
  • Harness the power of your database Email AppendThe process:1. Surefire Social will issue a non-disclosure agreement that protects both parties against loss of any information.2. You provide an Excel or CSV spreadsheet (or multiple Excel spreadsheets if your spreadsheet exceeds 60,000 records) by email.3. The Excel or CSV list should contain the following: Name, Address, City, State, Zip code, Phone number4. You receive and authorize an authorization form for the email append.
  • Permission based marketing Email Append Permission Email…5. You approve the permission email that will be sent to your appended records.
  • Grow your email database Email Append Summary1. Your records are matched to email addresses.2. Your permission email is sent to the appended records that have email addresses.3. Your email append results list is available after 2 weeks. It is returned to you by email.
  • eNewsletter benefits Start Monthly eNewsletters…• Best ROI of ANY internet marketing campaign• Cost effective• Great lead generator• Increases branding• Soft sell• Drip effect
  • GENERATE NEW COST EFFECTIVE LEADS Monthly eNewsletters… The Process… 1. Email Newsletter Planning Meeting is held 2. 3-month outline is prepared at this meeting 3. ALL eNewsletters are customized for client (content, header) 4. We do ALL copywriting and design 5. eNewsletter proof is sent to client for approval; if revisions are requested those are completed and proof is resent. 6. eNewsletter send is strategically scheduled after client approves
  • We make it work for youMonthly eNewsletter Examples
  • We make it work for youThe red arrows show there are multiple links within your newsletter thatare all trackable.
  • Google Analytics integration Monthly eNewsletter Reporting1. eNewsletter reporting integrates to Google Analytics
  • Results summary Monthly eNewsletter Summary Report2. Open and click-through results are sent to client at 24, 48 and 72 hours after email newsletter send Click-through results to specific links
  • Detailed reporting Monthly eNewsletter Link Report2. Open and click-through results are sent to client at 24, 48 and 72 hours after email newsletter sendClick-through results to unique links
  • Follow-up for success Monthly eNewsletter Follow-up1. We advise client on process to follow-up with opens and click-throughs, including scripting2. The client should send a monthly Excel or CSV spreadsheet with any new email addresses3. Send opt-outs to us we can be CAN-SPAM compliant
  • Generate more leads Monthly eNewsletter Cost$350 customized template for eNewsletter header (one time)$500 per month for eNewsletter content developmentCost per email send (Average is 1 cent per, but based on send volume)Please send us new emails monthly to add to eNewsletter send
  • Email Sending UsageeNewsletter Per Email Sent Emails sent/month Per Email Rate up to 1,000 0.0275 1,001 to 2,500 0.0165 2,501 to 5,000 0.01375 5,001 to 7,500 0.01275 7,501 to 10,000 0.0115 10,001 to 17,500 0.00875 17,501 to 37,500 0.0075 37,501 to 50,000 0.00675 50,001 to 75,000 0.006 75,001 to 100,000 0.00575 100,001 or more 0.005
  • Benefits Summary Email Append & eNewsletter1. Increase your lead flow2. Increase your revenue3. Consumer communication = 12 times for 12 cents per year or less4. Turn the tomorrow buyer in to the today buyer with the drip campaign effect5. Cultivate more tomorrow buyers with strategic calls to action
  • What is Surefire SocialSurefire Social delivers personalized, comprehensive digital marketingStrategies to local businesses to generate leads and sales
  • Special Offers! Don’t forget because you  Also! For participating in signed up for this this webinar you are able webinar you have to receive a FREE received the Ebook on E- visibility analysis from mail Marketing!! one of our Surefire Social Coaches!