Email Marketing Webinar September 2012Presentation Transcript
Capitalize on Your BiggestAsset and Drive More Leads to Your Business
Let’s Talk About…I. Turning your list of names and addresses in your CRM database in to an email databaseII. Generating more leads using eNewsletters with your new email databaseIII. Utilizing the open/click-through report to drive more interest and obtain more appointments
Two Key Strategies1. Timely broadcast emails to your database to drive specific promotion events (promotion, webinar, home show, seasonality)2. Nurturing your list with eNewslettersand other content
Need more email addresses? Email Append Your DatabaseThe concept:An “email append” matches your customer names and addresses to emailrecords.20% rate of return on consumer emails. (1 out of every 5 records typically)Pay only for appended records. You have a new email list in 2 weeks. Database New Emails $$$
Harness the power of your database Email AppendThe process:1. Surefire Social will issue a non-disclosure agreement that protects both parties against loss of any information.2. You provide an Excel or CSV spreadsheet (or multiple Excel spreadsheets if your spreadsheet exceeds 60,000 records) by email.3. The Excel or CSV list should contain the following: Name, Address, City, State, Zip code, Phone number4. You receive and authorize an authorization form for the email append.
Permission based marketing Email Append Permission Email…5. You approve the permission email that will be sent to your appended records.
Grow your email database Email Append Summary1. Your records are matched to email addresses.2. Your permission email is sent to the appended records that have email addresses.3. Your email append results list is available after 2 weeks. It is returned to you by email.
eNewsletter benefits Start Monthly eNewsletters…• Best ROI of ANY internet marketing campaign• Cost effective• Great lead generator• Increases branding• Soft sell• Drip effect
GENERATE NEW COST EFFECTIVE LEADS Monthly eNewsletters… The Process… 1. Email Newsletter Planning Meeting is held 2. 3-month outline is prepared at this meeting 3. ALL eNewsletters are customized for client (content, header) 4. We do ALL copywriting and design 5. eNewsletter proof is sent to client for approval; if revisions are requested those are completed and proof is resent. 6. eNewsletter send is strategically scheduled after client approves
We make it work for youMonthly eNewsletter Examples
We make it work for youThe red arrows show there are multiple links within your newsletter thatare all trackable.
Google Analytics integration Monthly eNewsletter Reporting1. eNewsletter reporting integrates to Google Analytics
Results summary Monthly eNewsletter Summary Report2. Open and click-through results are sent to client at 24, 48 and 72 hours after email newsletter send Click-through results to specific links
Detailed reporting Monthly eNewsletter Link Report2. Open and click-through results are sent to client at 24, 48 and 72 hours after email newsletter sendClick-through results to unique links
Follow-up for success Monthly eNewsletter Follow-up1. We advise client on process to follow-up with opens and click-throughs, including scripting2. The client should send a monthly Excel or CSV spreadsheet with any new email addresses3. Send opt-outs to us we can be CAN-SPAM compliant
Generate more leads Monthly eNewsletter Cost$350 customized template for eNewsletter header (one time)$500 per month for eNewsletter content developmentCost per email send (Average is 1 cent per, but based on send volume)Please send us new emails monthly to add to eNewsletter send
Email Sending UsageeNewsletter Per Email Sent Emails sent/month Per Email Rate up to 1,000 0.0275 1,001 to 2,500 0.0165 2,501 to 5,000 0.01375 5,001 to 7,500 0.01275 7,501 to 10,000 0.0115 10,001 to 17,500 0.00875 17,501 to 37,500 0.0075 37,501 to 50,000 0.00675 50,001 to 75,000 0.006 75,001 to 100,000 0.00575 100,001 or more 0.005
Benefits Summary Email Append & eNewsletter1. Increase your lead flow2. Increase your revenue3. Consumer communication = 12 times for 12 cents per year or less4. Turn the tomorrow buyer in to the today buyer with the drip campaign effect5. Cultivate more tomorrow buyers with strategic calls to action
What is Surefire SocialSurefire Social delivers personalized, comprehensive digital marketingStrategies to local businesses to generate leads and sales
Special Offers! Don’t forget because you Also! For participating in signed up for this this webinar you are able webinar you have to receive a FREE received the Ebook on E- visibility analysis from mail Marketing!! one of our Surefire Social Coaches!