Email Marketing Strategies: The Secrets to Communication Beyond the Inbox

1,376 views

Published on

htto://www.surefiresocial.com | Discover the secrets to incorporating a lead generating email marketing strategy into your local businesses everyday workflow

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,376
On SlideShare
0
From Embeds
0
Number of Embeds
284
Actions
Shares
0
Downloads
7
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • The last mile in your marketing, need follow up
  • Does email marketing really work for local businesses?-Helps keep prospects hot-You want to keep them as leads-Sort them into level of interest-Separates hot leads from cold -Nurture-Consistent engagement-Boost Sales-Closing a sale-Reinforcing the sale-Post purchase-Gathers feedbackKeeps you in contact with current customers-Brand awareness-Builds relationships-Maintains Engagement-Business & Customer
  • The premise behind email marketing is: An interested prospects provides you with their information (i.e. email address, name, phone number, business industry, etc) in return for some sort of “giveaway.” These items include:-Educational ebook download or whitepaper-Exclusive promotion or coupon-Video downloads (webinars, video blogs, etc.)-Newsletter Updates-Access to events, training sessions and webinars
  • The premise behind email marketing is: An interested prospects provides you with their information (i.e. email address, name, phone number, business industry, etc) in return for some sort of “giveaway.” These items include:-Educational ebook download or whitepaper-Exclusive promotion or coupon-Video downloads (webinars, video blogs, etc.)-Newsletter Updates-Access to events, training sessions and webinars
  • Segment your list-The more you know about the people on your list, the easier it will be to provide valuable targeted content-Suggestions for sorting the people in your businesses email marketing list-Demographics-Location-Interests-Products-Services-Information-Type of Business-Local business-Retail business-Service business
  • Here is a tip: swipe fileYour Value Proposition“Want it tomorrow? Our free shipping is the fastest available!”Support for Your ClaimsTestimonialsIncentivesStatisticsFactsImages and Design ElementsSpecific Call to Action(s)Don’t assume readers know the next step!“Call now and ask for a free estimate!”
  • Around nurturingPositive and withdrawls
  • Designing and Branding for Consistent ResultsRemember: You only have 3 seconds to catch your reader’s interest…-Maintain consistent branding-Small logo/banner-Consistent Salutation-Font type and size-Design for preview panes-200-300 pixels of your email is displayed-Emails should come from a known sender-Incorrect: info@surefiresocial.com-Correct: Surefire Social Marketing-Consistent branding minimizes SPAM
  • Perfect your email marketing strategy with an email marketing service provider…What are the benefits?-Keeps your emails looking professional-Templates-Unsubscribing made easy-Manages overall list-Segments/Groups contacts-Easily automated-25 hour marketing-Cost-Effective
  • Suggestions for email marketing platforms tailored to local businesses-Aweber Communications, Inc.-Constant Contact-InfusionSoft-Blue Hornet-CheetahMail
  • Spend time going through different types of measurment statsAfter every email campaign, track and measure your results-This is something that email service providers make easy-Establish goals-Simple or complex-What to track to ensure maximum ROI -Email Bounces-How many?-Why?-Open Rate-Who opened your emails-Who didn’t open your emails-Click Through Rate-How many links did they click?-Which links had the best click rate.-Unsubscribers-Forwards
  • Announcing 4 new products (list them)Put our web addressWe find it helpful to do an identity audit, where we will take a look at ur websiteIf you would like an evaluation of your current marketing efforts fill out the form at the link below
  • Email Marketing Strategies: The Secrets to Communication Beyond the Inbox

    1. 1. Email Marketing Strategies: The Secrets to Communication Beyond the Inbox<br />Unlock the secrets to effectively deliver powerful emails to hungry prospects and loyal customers<br />9/20/2011<br />info@surefiresocial.com<br />
    2. 2. What is Email Marketing?<br />Email Marketing is the “last mile” in your overall marketing strategy.<br />
    3. 3. The Agenda…<br />Why email marketing works for local businesses<br />How to build and grow your email communication list<br />Strategies to maintain effective communication with your email list<br />Leveraging email marketing providers to support local business<br />Measuring and tracking email marketing results for maximum ROI<br />
    4. 4. Does Email Marketing Work for Local Business?<br />Helps Keep ProspectsWarm<br />Nurturing<br />Constant engagement<br />Boosts Sales<br />Closes the sale<br />Reinforcement post purchase<br />Maintains rapport with current customers<br />Encourages referrals/reviews<br />Brand awareness<br />Engagement<br />
    5. 5. Building A Quality Email List is Key…<br />The quality of your email list depends on where and how you collect someone’s information.<br />Online resources<br />Website<br />Social media networks<br />Personal contact sources<br />Events/Tradeshows<br />Walk-Ins<br />Referral Sources<br />Current customers<br />Suppliers<br />
    6. 6. Motivate Subscribers with Incentives…<br />Promotions & Offers<br />Subscribe to Mailing List<br />Free Estimate/Free Consultation<br />Educational ebook download<br />
    7. 7. Segment Your List for Targeted Communication…<br />The more you know about your list, the easier it is to target content.<br />Demographic<br />Local service area<br />Interests<br />Products/Services<br />Affiliations<br />Job Requests<br />Repeat buyers<br />Type of Customer<br />Specific Service<br />Past purchases<br />
    8. 8. Construct a Professional Email…<br />Promotional<br />Tip: Create a “swipe file” of all the emails you receive from other businesses to use as guides when designing your own.<br />Limited time offers<br />Testimonials & Facts<br />Help justify purchase<br />Sales & Discounts<br />Images about a product/service<br />Exclusivity & VIP Status<br />Links that call for immediate action<br />
    9. 9. Construct a Professional Email…<br />Tip: When constructing a newsletter, use relevant blog posts or industry news for content.<br />Educational<br />Newsletters<br />Advice & Opinion<br />Support<br />Product/Service<br />Offer guidance/direction<br />Incentives<br />Sharing Expertise<br />
    10. 10. Design & Brand for Consistent Results<br />Return address from a known sender<br />Optimized for Preview Window<br />Small logo or Banner for Branding<br />Consistent font and type size<br />Consistent Salutation<br />
    11. 11. Invest in an Email Service Provider…<br />Reputable name<br />Less spam<br />Easy automation<br />24/7 marketing<br />Easy for recipients to unsubscribe<br />Manages overall list<br />Segments<br />Groups contacts<br />Professional looking emails<br />Templates/Web forms<br />Consistency<br />
    12. 12. Email Marketing Platforms Tailored to Local Businesses<br />
    13. 13. Track and Measure Results Every Time!<br />Open Rate<br />Open Rate Trends By Day<br />Click-Through-Rate<br />Bounce Rate<br />
    14. 14. What did we learn?<br />Recap…<br />
    15. 15. Let’s Backtrack….<br /><ul><li>Email marketing is a critical part of ANY local businesses online lead generation strategy
    16. 16. Gather names and segment your list for more targeted content
    17. 17. When creating emails, think promotional or educational
    18. 18. An email service provider makes email marketing easy and cost-effective
    19. 19. Tracking results will help you tailor your campaign for the most ROI</li></li></ul><li>Now Introducing the New Brands to the Surefire Social Family:<br />Surefire Social Select<br />Surefire Social Simple<br />Surefire Social Local Business SEO<br />Surefire Social Local Business Directory Listings<br />See how your business sizes up to your competition around the online community. <br />Sign up for our FREE, online visibility analysis.<br />www.surefiresocial.com/identity-audit<br />888-804-8685info@surefiresocial.com<br />

    ×