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Email Marketing Strategies: The Secrets to Communication Beyond the Inbox
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Email Marketing Strategies: The Secrets to Communication Beyond the Inbox

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htto://www.surefiresocial.com | Discover the secrets to incorporating a lead generating email marketing strategy into your local businesses everyday workflow

htto://www.surefiresocial.com | Discover the secrets to incorporating a lead generating email marketing strategy into your local businesses everyday workflow


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  • The last mile in your marketing, need follow up
  • Does email marketing really work for local businesses?-Helps keep prospects hot-You want to keep them as leads-Sort them into level of interest-Separates hot leads from cold -Nurture-Consistent engagement-Boost Sales-Closing a sale-Reinforcing the sale-Post purchase-Gathers feedbackKeeps you in contact with current customers-Brand awareness-Builds relationships-Maintains Engagement-Business & Customer
  • The premise behind email marketing is: An interested prospects provides you with their information (i.e. email address, name, phone number, business industry, etc) in return for some sort of “giveaway.” These items include:-Educational ebook download or whitepaper-Exclusive promotion or coupon-Video downloads (webinars, video blogs, etc.)-Newsletter Updates-Access to events, training sessions and webinars
  • The premise behind email marketing is: An interested prospects provides you with their information (i.e. email address, name, phone number, business industry, etc) in return for some sort of “giveaway.” These items include:-Educational ebook download or whitepaper-Exclusive promotion or coupon-Video downloads (webinars, video blogs, etc.)-Newsletter Updates-Access to events, training sessions and webinars
  • Segment your list-The more you know about the people on your list, the easier it will be to provide valuable targeted content-Suggestions for sorting the people in your businesses email marketing list-Demographics-Location-Interests-Products-Services-Information-Type of Business-Local business-Retail business-Service business
  • Here is a tip: swipe fileYour Value Proposition“Want it tomorrow? Our free shipping is the fastest available!”Support for Your ClaimsTestimonialsIncentivesStatisticsFactsImages and Design ElementsSpecific Call to Action(s)Don’t assume readers know the next step!“Call now and ask for a free estimate!”
  • Around nurturingPositive and withdrawls
  • Designing and Branding for Consistent ResultsRemember: You only have 3 seconds to catch your reader’s interest…-Maintain consistent branding-Small logo/banner-Consistent Salutation-Font type and size-Design for preview panes-200-300 pixels of your email is displayed-Emails should come from a known sender-Incorrect: info@surefiresocial.com-Correct: Surefire Social Marketing-Consistent branding minimizes SPAM
  • Perfect your email marketing strategy with an email marketing service provider…What are the benefits?-Keeps your emails looking professional-Templates-Unsubscribing made easy-Manages overall list-Segments/Groups contacts-Easily automated-25 hour marketing-Cost-Effective
  • Suggestions for email marketing platforms tailored to local businesses-Aweber Communications, Inc.-Constant Contact-InfusionSoft-Blue Hornet-CheetahMail
  • Spend time going through different types of measurment statsAfter every email campaign, track and measure your results-This is something that email service providers make easy-Establish goals-Simple or complex-What to track to ensure maximum ROI -Email Bounces-How many?-Why?-Open Rate-Who opened your emails-Who didn’t open your emails-Click Through Rate-How many links did they click?-Which links had the best click rate.-Unsubscribers-Forwards
  • Announcing 4 new products (list them)Put our web addressWe find it helpful to do an identity audit, where we will take a look at ur websiteIf you would like an evaluation of your current marketing efforts fill out the form at the link below
  • Transcript

    • 1. Email Marketing Strategies: The Secrets to Communication Beyond the Inbox
      Unlock the secrets to effectively deliver powerful emails to hungry prospects and loyal customers
      9/20/2011
      info@surefiresocial.com
    • 2. What is Email Marketing?
      Email Marketing is the “last mile” in your overall marketing strategy.
    • 3. The Agenda…
      Why email marketing works for local businesses
      How to build and grow your email communication list
      Strategies to maintain effective communication with your email list
      Leveraging email marketing providers to support local business
      Measuring and tracking email marketing results for maximum ROI
    • 4. Does Email Marketing Work for Local Business?
      Helps Keep ProspectsWarm
      Nurturing
      Constant engagement
      Boosts Sales
      Closes the sale
      Reinforcement post purchase
      Maintains rapport with current customers
      Encourages referrals/reviews
      Brand awareness
      Engagement
    • 5. Building A Quality Email List is Key…
      The quality of your email list depends on where and how you collect someone’s information.
      Online resources
      Website
      Social media networks
      Personal contact sources
      Events/Tradeshows
      Walk-Ins
      Referral Sources
      Current customers
      Suppliers
    • 6. Motivate Subscribers with Incentives…
      Promotions & Offers
      Subscribe to Mailing List
      Free Estimate/Free Consultation
      Educational ebook download
    • 7. Segment Your List for Targeted Communication…
      The more you know about your list, the easier it is to target content.
      Demographic
      Local service area
      Interests
      Products/Services
      Affiliations
      Job Requests
      Repeat buyers
      Type of Customer
      Specific Service
      Past purchases
    • 8. Construct a Professional Email…
      Promotional
      Tip: Create a “swipe file” of all the emails you receive from other businesses to use as guides when designing your own.
      Limited time offers
      Testimonials & Facts
      Help justify purchase
      Sales & Discounts
      Images about a product/service
      Exclusivity & VIP Status
      Links that call for immediate action
    • 9. Construct a Professional Email…
      Tip: When constructing a newsletter, use relevant blog posts or industry news for content.
      Educational
      Newsletters
      Advice & Opinion
      Support
      Product/Service
      Offer guidance/direction
      Incentives
      Sharing Expertise
    • 10. Design & Brand for Consistent Results
      Return address from a known sender
      Optimized for Preview Window
      Small logo or Banner for Branding
      Consistent font and type size
      Consistent Salutation
    • 11. Invest in an Email Service Provider…
      Reputable name
      Less spam
      Easy automation
      24/7 marketing
      Easy for recipients to unsubscribe
      Manages overall list
      Segments
      Groups contacts
      Professional looking emails
      Templates/Web forms
      Consistency
    • 12. Email Marketing Platforms Tailored to Local Businesses
    • 13. Track and Measure Results Every Time!
      Open Rate
      Open Rate Trends By Day
      Click-Through-Rate
      Bounce Rate
    • 14. What did we learn?
      Recap…
    • 15. Let’s Backtrack….
      • Email marketing is a critical part of ANY local businesses online lead generation strategy
      • 16. Gather names and segment your list for more targeted content
      • 17. When creating emails, think promotional or educational
      • 18. An email service provider makes email marketing easy and cost-effective
      • 19. Tracking results will help you tailor your campaign for the most ROI
    • Now Introducing the New Brands to the Surefire Social Family:
      Surefire Social Select
      Surefire Social Simple
      Surefire Social Local Business SEO
      Surefire Social Local Business Directory Listings
      See how your business sizes up to your competition around the online community.
      Sign up for our FREE, online visibility analysis.
      www.surefiresocial.com/identity-audit
      888-804-8685info@surefiresocial.com