7 Facebook Strategies to Accelerate Sales in 2012

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http://www.surefiresocial.com | 7 Facebook Marketing strategies to Accelerate Sales and Leads in 2012 for Local Businesses | Online Webinar Presentation

http://www.surefiresocial.com | 7 Facebook Marketing strategies to Accelerate Sales and Leads in 2012 for Local Businesses | Online Webinar Presentation

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  • Create a title that is going to be catchy for promotion based on the content we are going to presentSubhead: Why Facebook marketing is one of the most important tools for home service contractors
  • Create a title that is going to be catchy for promotion based on the content we are going to presentSubhead: Why Facebook marketing is one of the most important tools for home service contractors
  • Create a title that is going to be catchy for promotion based on the content we are going to presentSubhead: Why Facebook marketing is one of the most important tools for home service contractors
  • Create a title that is going to be catchy for promotion based on the content we are going to presentSubhead: Why Facebook marketing is one of the most important tools for home service contractors
  • Social media networks like Facebook, LinkedIn, Twitter, Google+ and more allow your business to reach, listen to, and eventually monetize relationships with current and potential customersIt’s a fact that the majority social media users are more likely to buy brands they follow or are a fan ofIt is important for your business to be present on these social media networks so your customers and potential customers can become familiar with your business and workFacebook, the most popular of these networks, is just one important network your business should leverage to boost leads and sales
  • Providing information about how your business can be contactedImproving your “findability” via Facebook’s search engineBoosting SEO when using the right keyword strategyWhere appropriate, use strong keywords for your company bio, philosophy, and so on to boost search engine rankings to gain more fans. Example: Instead of using keywords like, “roofing contractor” try to use local keywords such as “Nashville Roofing Contractor” to boost your SEO
  • Text updatesLinks to educational content (articles, blog posts, etc.)How-to-and Educational videosPhotos from events and jobs (before and after pictures)
  • collecting their email addresses. In this way, you build a list of people who have raised their hands to let you know they are interested in your expertise, product or services. You must have a custom tab where you collect the email addresses or promote your own landing pages that will capture leads.
  • 5 Key Metrics:Post Quality: Encourages you to increase your volume of posts, but you must follow the needs of your audience firstTotal Fans and Unsubscribed Fans: Especially important to monitor the number of fans who have unsubscribedInteractions per Post: Slowly allows you to improve the quality of your posts as you see how fans respondPage Views: Should steadily increase as your fan base grows largerDemographics: Allows you to see which demographic groups are growing the fastest and which groups are the largest for your page
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  • Create a title that is going to be catchy for promotion based on the content we are going to presentSubhead: Why Facebook marketing is one of the most important tools for home service contractors
  • Create a title that is going to be catchy for promotion based on the content we are going to presentSubhead: Why Facebook marketing is one of the most important tools for home service contractors

Transcript

  • 1. 7 Facebook Strategies to Accelerate Sales in 2012 Simple Way to Generate Leads and Increase Conversion on Facebookinfo@surefiresocial.co February 15, 2012 m
  • 2. Presented by: Chris Marentis Founder & CEO Surefire Social Books: Digital Forensics DisruptedGoogle Local Marketing Handbook Blogs:www.BestContractorLeads.comwww.Surefiresocial.com/our-blog
  • 3. The Big Picture…I. FA C E B O O K : A P R O V E N M A R K E T I N G T O O L F O R LOCAL BUSINESSESII. H O W T O C R E AT E A S O L I D S O C I A L M E D I A P R E S E N C EI I I . 7 S U R E F I R E FA C E B O O K S T R AT E G I E S F O R CONTRACTORSI V . FA C E B O O K M A R K E T I N G M A D E S I M P L E W I T H SUREFIRE SOCIALV. RECAP/QUESTIONS
  • 4. Why a Facebook Presence is Key for Businesses… Social Discovery is increasingly important for differentiating your business  Get found through the social graph  Provide social proof of your market leadership  Education and information marketing  Monetize relationships with special offers  Engage current customers  Listening to your customers Search Engine Optimization  High quality links  Frequent content publishing Drive quality traffic to your site FACT: Social media users are more likely to invest in businesses they follow or “like”
  • 5. Why do you need to be on Facebook? 1 out of every 8 minutes Today, there are online is spent on Facebook. 93% of US adult Internet users are on more than 845 Facebook million active Facebook usersAge % using social media Facebook has become the preferred way of 51% of Facebook sharing content, second users say they are more only to email (for now) likely to buy from a brand they “LIKE” (CMB 2011)
  • 6. It‟s A Huge Opportunity for Business…67% of B2CCompanies, have 61% of small businessacquired a customer owners use socialthrough Facebook media to identify and Almost 2/3 of attract new customers businesses surveyed use Facebook as a main marketing tool Facebook has 93% of US adult become the Internet top choice for users are on social sign-in Facebook
  • 7. The Overall Goals for Your Facebook Strategy… Making your page more “likeable” Convert interested followers into sales o Drive quality traffic back to your website Measure and Optimize Brand yourself as an expert in your local market Initiate and maintain engagement o Compelling status updates
  • 8. Facebook Tactics to Generate Leads for Your Local Business Creating and Optimizing Your Business Page Grow Your Following Create Compelling, Targeted Content for Status Updates How to Maintain Engagement and Build Relationships Driving Followers to Your Website Using Facebook Insights Customized Landing Pages
  • 9. Facebook Lead Generation Tactic #1: Creating and Optimizing Your Business PageYour Business Page is Your Businesses Profile WithinFacebookMake sure your business page is complete and set-up to helpyour page succeed  Contact information  Optimize for Facebook search  Boost SEO by using the right keyword strategy  Example: Instead of using keywords like, “roofing contractor” try to use local keywords such as “Nashville Roofing Contractor” to boost your SEO
  • 10. Facebook Lead Generation Tactic #2: Growing Your Following to Generate Leads Reach out to your existing community by suggesting customers or friends to “like” your page Use your existing email lists to promote your page Promote your Facebook page on all off-line marketing materials Examples: o Add “like” boxes and “like” buttons to your website and blogs (www.Facebook.com/plugins) o Promote your Facebook page in your newsletters and e-mails
  • 11. Facebook Lead Generation #3: Create Compelling, Targeted Content Your updates and comments on Facebook: oBrand your business as an expert o Promote sharing o Keep your current fans coming back for more• Compelling content for posts can include: o Text updates o Links to your company‟s blog or other educational info. o How-to-and Educational videos o Photos from events and jobs (before and after pictures)• Example: if you are a local home services contractor and recently finished a new home exterior job, post before and after images of the job to Facebook and tag the homeowner in the photo and status update (with their permission, of course).
  • 12. Facebook Lead Generation #4: Maintaining Engagement with Followers In order to keep followers engaged and talking about you, you need to give them what they want.  Promotions and Deals  Advice and guidance  Contests and Polls  Invitations to events Join and engage with groups related to your field of work to build your expert status Don‟t push or be too „salesy‟  More likely to lose fans vs. gain them Examples: o a “50% Discount on Services” for new Fans or a referral conversion. o Create a “Gift with Purchase” for current Fans who make a purchase within 48 hours of posting the promotion.
  • 13. Facebook Lead Generation #5: Drive followers back to your website for conversion Give people resources that will drive traffic to the best places on your website Display your website address in several places to make it easier for someone to find it Promote your blog with links to articles on your Facebook The About section on left sidebar gets the most visibility.  Include your URL in first 80 characters Info tab - give people valuable resources that will drive traffic to the top pages on your website Place your website link directly in your profile picture
  • 14. Facebook Lead Generation #6: Using Facebook Insights to Measure Your Success Facebook Insights is a free tool that provides metrics to help owners analyze trends within their: o Demographics o Growth o Consumption of content o Creation of content Use Facebook Insights to optimize your performance by seeing what content your community is responding to For more information on using Facebook insights go to: http://www.facebook.com/insights
  • 15. Facebook Insights Explained… People Talking About This: The number of unique people who have created a story about your Page in the 7 days leading up to each date shown on the chart. Total Reach: The number of unique people who have seen any content associated with your Page in the 7 days leading up to each date shown on the chart. Number of posts: The size of the bubbles represents the number of posts your Page published each day.  Note: reach and virality of profile increases when there is engagement/posts
  • 16. Facebook Lead Generation Tactic #7: The Importance of a Custom Landing Page Having a dedicated, customized landing page  3-4 times more effective at converting visitors to fans The goal of your Facebook landing page is to attract members of the Facebook community to "like" it. Your Facebook landing page should act as a "mini-website” giving new visitors answers to their questions:  Who are you or what is your company?  Why should the user be interested in you or your company?  What will they get out of becoming a fan of your page?  Who‟s in your community?
  • 17. Implementing What You Have Learned Today Your business needs a social media strategy… Have you made one yet? Fill in whats missing on your Facebook page Grow your following with existing and future customers to generate leads Regularly update your Facebook to keep followers connected with your company Boost sales through engagement and exclusive perks for followers Make sure your Facebook is supporting and transferring customers to your website Monitor your activity with Facebook Insights and figure out what works and what doesn‟t Create a customized landing page to further entice Facebook users to like your company
  • 18. The Problem…You‟re busy and don‟t have the time to employFacebook as a marketing tool…  Creating and managing a Facebook or social media campaign is time consuming  Making sure your business page is cohesive and stands out is very hard  Focusing a business effort in a local community is complicated  Coming up with content and engagement is difficult.
  • 19. Surefire Social Simple Facebook App Built exclusively for local businesses Cohesive social media, web & mobile presence Instant visibility of promotions & special offers Viral momentum through sharing and reviews Boost visibility in local search engine results Increases online following across the social marketplace
  • 20. Creating Social Media Momentum for Local Business…. Instant Facebook presence o Optimized Facebook business page o Landing page/tab for online, viral momentum Mobile optimized presence to bring local traffic through the door Online micro-site generating local SEO momentum Custom listing in the first open local business directory Professional account executives and 24/7 customer support
  • 21. Easy Promotion for Reviews and Specials… Customer Review Publishing from Market Sharp Instantly Promote Special Offers and DealsSharing across the Facebook community from your happy customers
  • 22. Leverage Videos, Images and Other Types of Multimedia…Display educational videos Share Images of projects, jobs directly from YouTube and finished work
  • 23. Give the Facebook Community EVERYTHING they Need to Know… Geo-Tagged Service Area Map Share Images of projects, to “pin point” ALL service areas (Google Places Map) jobs and finished work
  • 24. Lead Conversion Mechanisms…Request a Quote Form Contact Us Form Utilize your Facebook page as an additional outlet to generate leads across the web
  • 25. Special Offer… Surefire Social Simple Facebook Marketing…Simplified 30-Day Trial of Surefire Social Simplewww.surefiresocial.com/simple-30-day-trial-promo
  • 26. Bonus Facebook Marketing ebook… Free Download: Facebook Marketing Guide for Local Businesseswww.surefiresocial.com/simple-30-day-trial-promo
  • 27. Need More Help? Still don‟t have time? Surefire Social can do it ALL for you! Our Social Media Done for You Service does it all for you from updating, to growth, to engagement Service includes:  LinkedIn, Facebook, Google+ and Twitter page creation and optimization  Participation and discussion in groups on Facebook, LinkedIn and Google+  Friends or Followers added in Google+, Twitter and Facebook  Profile status updates/tweets  Monthly reporting Social Media Done for You… $575 / month
  • 28. Surefire Social is About Search & Discovery…What is Surefire Social? Surefire Social is an integrated Internet marketingplatform and services company that helps businesses optimize local search and discovery to generate sales.