Country Analysis Iran

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Automotive, Iran; Middle East, Car Production, Analysis

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Country Analysis Iran

  1. 1. Iran Automotive Industry Country Analysis Suranjan Das Suranjan Das Growing Industry in The region
  2. 2. State of Iranian Auto industry <ul><li>Iran’s auto sector is the second most active industry of the country, after its oil and gas industry. </li></ul><ul><li>Iran has become the largest vehicle producer in the region by producing 46% of all cars produced in the region and its neighboring countries. </li></ul><ul><li>During the past decade Iran’s auto industry has had an increasing trend; car production has increased 445% between 1998-2008. </li></ul><ul><li>Many new automotive manufacturing companies have been established as well as a relaxation of the Iranian government’s protective policies. </li></ul><ul><li>Some sources suggest Iran will emerge as the world’s sixteenth largest automaker by 2012. </li></ul><ul><li>In 2007-2008 there were 7.17 people per car produced, while in 2001-2002 this figure was 16.8 people per car production Iran. </li></ul><ul><li>The increase in car production is mostly attributed to the strong demand in the market because of </li></ul><ul><ul><li>population growth, </li></ul></ul><ul><ul><li>urbanization, </li></ul></ul><ul><ul><li>Iran’s emerging youth population as well as </li></ul></ul><ul><ul><li>the increase in presence of women in the society. </li></ul></ul>Suranjan Das
  3. 3. Car Production in Iran Suranjan Das Iran Automotive Industry
  4. 4. Structure of Iranian Auto industry OEM Presence <ul><li>Iranian auto industry is government protected, but not at the expense of quality. </li></ul><ul><li>Automakers can use premium parts in their production and if parts are not produced domestically, they can import with new and eased tariffs. </li></ul><ul><li>Many major foreign companies are currently present in Iran through JVs with domestic car manufacturing companies such as </li></ul><ul><ul><ul><li>Iran Khodro-Peugeot, </li></ul></ul></ul><ul><ul><ul><li>Saipa-Renault, </li></ul></ul></ul><ul><ul><ul><li>Aidco Iran- Proton of Malaysia, </li></ul></ul></ul><ul><ul><ul><li>Khodrosazan Bam-Volkswagen etc. </li></ul></ul></ul><ul><li>To import cars to Iran, OEMs should at first establish at least one repair shop for each 500 cars and to guarantee to provide spare parts and repairs for ten years. </li></ul><ul><li>Six foreign companies have secured the necessary permits to import cars to Iran. They are Toyota, Peugeot, BMW, Mercedes Benz, Volkswagen, Hyundai and Mitsubishi. </li></ul>Suranjan Das
  5. 5. Automotive Growth in Iran Suranjan Das Iran’s car production grew by 688% during past decade
  6. 6. Automotive Growth Comparison with B-R-I-C countries Suranjan Das Iran Brazil Russia India China 4% 14.7% 7% 10.27% 9.4% 14% 16.5% 16.3% 6.78% 70% 22% 5.5% 10.3% 10.25% 6.7% 2006 2007 2008 2005
  7. 7. OEM Projected Growth Suranjan Das Source: JD Power Q3 2009
  8. 8. In the race in Iran Suranjan Das Source: JD Power Q3 2009 Apr-09 Logan Pickup Iran Khodro Saipa Apr-09 Nissan Teana Par Khodro Jul-10 Nissan Qashqai Iran Khodro Jan-11 Renault Megane Par Khodro Apr-13 Logan Iran Khodro Saipa Oct-13 Dacia Sandero Iran Khodro Saipa
  9. 9. How the winners are positioned Suranjan Das 98% 97% 96% 94% 87% 81% 79% 77% 74% 71% 70%
  10. 10. Hyundai-Kia in Iran Suranjan Das SOP Model Name Code Platform Plant Jan-98 Kia Pride Y Y (Hyundai) Saipa Apr-02 Hyundai Chorus Other (Hyundai) Iran Khodro Apr-04 Kia Pride Y Y (Hyundai) Pars Khodro Sep-04 Hyundai Verna LC Verna 1 Kerman Motor Jul-05 Kia Rio B-III Rio 1 Saipa Apr-06 Hyundai Avante HD HD 1 Kerman Motor Apr-09 Hyundai Verna MC TC 1 Kerman Motor Apr-09 Kia Rio TC TC 1 Saipa Jul-10 Hyundai i10 PA PA 1 Kerman Motor Jul-13 Hyundai Avante HD(ng) HD 2 Kerman Motor Oct-13 Hyundai i10 PA(ng) PA 2 Kerman Motor
  11. 11. Renault-Nissan In Iran Suranjan Das SOP Model Name Code Platform Plant Apr-02 Nissan Cefiro PQ2 PQ 2 Pars Khodro Apr-02 Nissan Pickup D21 PU 1 Pars Khodro Apr-02 Nissan Saipa 24 Other (Ren-Niss) Zamyad Dec-02 Nissan Roniz Other (Ren-Niss) Pars Khodro Jan-07 DaciaLogan X90 P1 (Ren-Niss) 1 Saipa Feb-07 Dacia Logan X90 P1 (Ren-Niss) 1 Iran Khodro Jan-08 Renault Megane X84 P3 1 Pars Khodro Apr-09 Dacia Logan Pickup U90 P1 (Ren-Niss) 1 Iran Khodro Apr-09 Dacia Logan Pickup U90 P1 (Ren-Niss) 1 Saipa Apr-09 Nissan Teana L42F P5 2 Pars Khodro Jul-10 Nissan Qashqai P32L P3 1 Iran Khodro Jan-11 Renault Megane W95 P3 2 Pars Khodro Apr-13 Dacia Logan X90(ng) P1 (Ren-Niss) 2 Iran Khodro Apr-13 Dacia Logan X90(ng) P1 (Ren-Niss) 2 Saipa Oct-13 Dacia Sandero B52 P1 (Ren-Niss) 2 Iran Khodro Oct-13 Dacia Sandero B52 P1 (Ren-Niss) 2 Saipa Oct-13 Nissan Qashqai P32L(ng) P3 2 Iran Khodro
  12. 12. PSA in Iran Suranjan Das SOP Model Name Code Platform Plant Jan-98 Peugeot 405 D50/SR 405 Iran Khodro May-98 Peugeot 405 RD 405 Iran Khodro Sep-99 Peugeot Pars Other (PSA) Iran Khodro May-01 Peugeot 206 T1 PF1 1 Iran Khodro Jul-01 Citroen Xantia X1 Xantia Saipa Apr-08 Peugeot 407 D2 PF3 1 Iran Khodro Jan-10 Citroen C4 B5 PF2 1 Saipa May-10 Peugeot 207 A7 PF1 2 Iran Khodro Oct-12 Citroen C4 B7 PF2 2 Saipa Apr-13 Citroen M4 1 M3/M4 1 Iran Khodro Apr-13 Peugeot M3 1 M3/M4 1 Iran Khodro
  13. 13. The Minority Players Suranjan Das Source: JD Power Q3 2009
  14. 14. The Minority Story Suranjan Das SOP Model Name Code Platform Plant Chagan Apr-09 Chagan Benben CV6 Chana Mini Car 1 Pars Khodro Cherry Feb-05 Cherry QQ A15 A 1 Kerman Motor Mar-07 Cherry QQ A15 A 1 Iran Khodro Jul-10 Cherry Fengyun 2 A 2 Iran Khodro Fiat May-04 Fiat Daily L 1 Iveco LCV Zamyad Apr-09 Fiat Palio 178/N5 178 Bonyan Auto Oct-10 Fiat Strada 178/N5(ng) Small-Range 2 Bonyan Auto Apr-11 Fiat Doblo 223(ng) Small-Range 2 Bonyan Auto Proton Jun-03 Proton Wira M41/44 Old L Zagros Khodro Jul-11 Proton IKV Iran Various Iran Khodro
  15. 15. Major Auto Manufacturers and Assemblers in Iran <ul><li>Iran Khodro </li></ul><ul><ul><li>Renault Nissan </li></ul></ul><ul><ul><li>PSA </li></ul></ul><ul><ul><li>Cherry </li></ul></ul><ul><ul><li>Mazda </li></ul></ul><ul><ul><li>Daimler </li></ul></ul><ul><ul><li>Hyundai </li></ul></ul><ul><ul><li>GAZ </li></ul></ul><ul><ul><li>Proton </li></ul></ul><ul><ul><li>Hafei </li></ul></ul><ul><ul><li>Suzuki </li></ul></ul><ul><ul><li>Own Brand </li></ul></ul><ul><li>Saipa </li></ul><ul><ul><li>PSA </li></ul></ul><ul><ul><li>Reanult-Nissan </li></ul></ul><ul><ul><li>Hyundai </li></ul></ul><ul><ul><li>Saipa </li></ul></ul><ul><li>Bahman group </li></ul><ul><ul><li>Isuzu </li></ul></ul><ul><ul><li>Karvan </li></ul></ul><ul><ul><li>Mitshubishi </li></ul></ul><ul><ul><li>Mazda </li></ul></ul><ul><li>Bonyan Auto </li></ul><ul><ul><li>Fiat </li></ul></ul><ul><ul><li>Saangyoung </li></ul></ul><ul><li>Dheer Khodro </li></ul><ul><ul><li>Great Wall </li></ul></ul><ul><li>Kerman Motor </li></ul><ul><ul><li>Cherry </li></ul></ul><ul><ul><li>Lifan </li></ul></ul><ul><ul><li>Hyundai </li></ul></ul><ul><ul><li>VW </li></ul></ul><ul><li>Maad khodro </li></ul><ul><ul><li>Zhonghua </li></ul></ul>Suranjan Das <ul><li>Pars Khodro </li></ul><ul><ul><li>Chana </li></ul></ul><ul><ul><li>Kia </li></ul></ul><ul><ul><li>Renault-Nissan </li></ul></ul><ul><ul><li>PK Serenza </li></ul></ul><ul><ul><li>Sepand </li></ul></ul><ul><li>Tolidi Moratab </li></ul><ul><ul><li>Pajan </li></ul></ul><ul><ul><li>Saangyoung </li></ul></ul><ul><li>Zagros Khodro </li></ul><ul><ul><li>Proton </li></ul></ul><ul><li>Zamyad </li></ul><ul><ul><li>Fiat-Iveco </li></ul></ul><ul><ul><li>Renault-Nissan </li></ul></ul><ul><li>Zarrin Kodro </li></ul>
  16. 16. Home Grown OEMs - Iran Khodro Suranjan Das Iran’s National Car Samand Soren's Iran-made hybrid engine PSA Suzuki Hafei Proton GAZ Hyundai Daimler Mazda OWN Cherry Renault- Nissan Iran Khodro
  17. 17. Iran Khodro.…. 1 Suranjan Das OEM Model Name Code Platform SOP Chery Chery QQ A15 A 1 Mar-07 Chery Chery Fengyun 2 A 2 Jul-10 PSA Citroen M4 1 M3/M4 1 Apr-13 Renault-Nissan Dacia Logan X90 P1 (Ren-Niss) 1 Feb-07 Renault-Nissan Dacia Logan X90(ng) P1 (Ren-Niss) 2 Apr-13 Renault-Nissan Dacia Logan Pickup U90 P1 (Ren-Niss) 1 Apr-09 Renault-Nissan Dacia Sandero B52 P1 (Ren-Niss) 2 Oct-13 GAZ GAZ Gazella (ng) Other (Europe) Oct-09 Hyundai Hyundai Chorus Other (Hyundai) Apr-02 Daimler Mercedes-Benz Sprinter L T1N T1 1 Dec-04
  18. 18. Iran Khodro….. 2 Suranjan Das OEM Model Name Code Platform SOP Daimler Mercedes-Benz E-Class W211 W211 Mar-07 Daimler Mercedes-Benz E-Class W212 W212 Apr-10 Mazda Mazda Mazda3/Axela J68A C1 MCA 1 Jul-11 Renault-Nissan Nissan Qashqai P32L P3 1 Jul-10 Renault-Nissan Nissan Qashqai P32L(ng) P3 2 Oct-13 PSA Peugeot 206 T1 PF1 1 May-01 PSA Peugeot 207 A7 PF1 2 May-10 PSA Peugeot 405 D50/SR 405 Jan-98 PSA Peugeot 405 RD 405 May-98 PSA Peugeot 407 D2 PF3 1 Apr-08
  19. 19. Iran Khodro….. 3 Suranjan Das OEM Model Name Code Platform SOP PSA Peugeot M3 1 M3/M4 1 Apr-13 Iranian Manufacturers Peugeot Pickup Other (PSA) Jan-98 PSA Peugeot Pars Other (PSA) Sep-99 Proton Proton IKV Iran Various Jul-11 IKCO Samand (Iran) Samand Iran Various Dec-00 IKCO Iran Khodro Runna Iran Various Jan-10 Hafei Motor Hafei Lobo Alto 1 Apr-09 Suzuki Suzuki Escudo JL3 Theta 1 Mar-07 Suzuki Suzuki Escudo 4 Theta Epsilon 1 Apr-12
  20. 20. Home Grown OEMs - Kerman Motors Suranjan Das Lifan VW Hyundai Cherry Kerman Motor
  21. 21. Kerman Motors Suranjan Das OEM Model Code Name Platform SOP Chery QQ A15 Chery Qiyun A15 A 1 Feb-05 Hyundai Verna LC Hyundai Verna LC Verna 1 Sep-04 Hyundai Verna MC Hyundai Verna MC TC 1 Apr-09 Hyundai Avante HD Hyundai Avante HD HD 1 Apr-06 Hyundai Avante HD(ng) Hyundai Avante HD(ng) HD 2 Jul-13 Hyundai i10 PA Hyundai i10 PA PA 1 Jul-10 Hyundai i10 PA(ng) Hyundai i10 PA(ng) PA 2 Oct-13 Lifan 520 LF7160 Lifan 520 LF7160 Car-1 Apr-08 VW Gol AB9 VW Gol AB9 AB (VW) Mar-05 VW Gol PQ24 VW Gol PQ24 PQ24 Apr-09
  22. 22. Home Grown OEMs - SAIPA Group Suranjan Das SAIPA (Founded: 1966) Saipa Diesel (Founded:1966) Par Khodro (Founded: 1967) (51%) Zamyad Trucks : 20,000 Trailers & truck bodies: 6,000 Fiat (Iveco LCV) Renault-Nissan (Pickup) Hyundai Renault-Nissan Changan Sepand Saipa (Founded:1966) PSA: Xantia; C4 Renault-Nissan: Logan; Logan pickup Hyundai/Kia: Rio; Pride Karvan: Van Sapia: Miniator
  23. 23. SAIPA Group Saipa Subsidiaries Suranjan Das Pars Khodro Passenger car Zamyad Commercial Vehicle Saipa Diesel Commercial Vehicle Mega Motor Power Train Heavy Dies Dies Saipa Azin Seat Indamin Shock Absorber Plasco Kar Plastic Parts Malleable Casting Parts Steel Ring Steel Wheel Shisheh Nashkan Glass Shisheh Imeni Glass Sazegostar Coordination of suppliers Reserch & Innovation Design Saipa Yadak After sale service   Rayan Saipa   Finance Saipa Press Pressing Saico Quality control Aetesco Engineering Expansion of Engineers Project Manager Vehicle Engineers Consulting Abzaralat Tools & Engineering Saipa Sport Culture & Sport
  24. 24. Saipa Suranjan Das OEM Model Code Name Platform SOP Iranian Manufacturers Light Truck Badsan Light Truck Iran Various May-02 PSA Xantia X1 Citroen Xantia X1 Xantia Jul-01 PSA C4 B5 Citroen C4 B5 PF2 1 Jan-10 PSA C4 B7 Citroen C4 B7 PF2 2 Oct-12 Renault-Nissan Logan X90 Dacia Logan L90 P1 (Ren-Niss) 1 Jan-07 Renault-Nissan Logan X90(ng) Dacia Logan L52 P1 (Ren-Niss) 2 Apr-13 Renault-Nissan Logan Pickup U90 Dacia Logan Pickup U90 P1 (Ren-Niss) 1 Apr-09 Renault-Nissan Sandero B52 Dacia Sandero B52 P1 (Ren-Niss) 2 Oct-13 Hyundai Kia-Rio B-III Kia Rio B-III Rio 1 Jul-05 Hyundai Kia-Rio TC Kia Rio TC TC 1 Apr-09 Hyundai Kia-Pride Y Kia Pride Y Y (Hyundai) Jan-98 Iranian Manufacturers Van Karvan Van Iran Various Aug-01 Iranian Manufacturers Miniator Saipa Miniator Iran Various Apr-09
  25. 25. Thanks for viewing this presentation The author can be contacted at [email_address] Suranjan Das

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