Your SlideShare is downloading. ×
Blue ocean strategy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Blue ocean strategy

339
views

Published on

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
339
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. blue ocean strategy ® Go where profits and growth are – and where the competition isn’twww.blueoceanstrategy.com © Kim & Mauborgne
  • 2. Researching the history of  blue ocean creation •Data: 150 strategic moves, more than 30  industries, over 100 years (1800‐2000) • Variables considered: industrial,  organizational and strategicwww.blueoceanstrategy.com © Kim & Mauborgne
  • 3. Red versus blue Red Ocean Strategy Blue Ocean Strategy Compete in existing market space Create uncontested market space Beat the competition Make the competition irrelevant Exploit existing demand Create and capture new demand Make the value‐cost trade‐off Break the value‐cost trade‐off Align the whole system of a  Align the whole system of a  company’s activities with its strategic  company’s activities in pursuit of  choice of differentiation or low cost differentiation  and low costwww.blueoceanstrategy.com © Kim & Mauborgne
  • 4. Six paths to  blue ocean strategy Industry Strategic group From  Buyer group To Creating Competing  Across Within Scope of product or service offering Functional‐emotional  orientation of an industry Time The six conventional boundaries of competition www.blueoceanstrategy.com © Kim & Mauborgne
  • 5. Strategy canvas of [yellow tail]   High Premium wines [yellow tail] Budget wines Lowwww.blueoceanstrategy.com © Kim & Mauborgne
  • 6. Four actions framework Reduce Which factors should  be reduced well below  the industry’s  standard? Eliminate Create Which of factors that  A New  Which factors should  the industry takes for  Value  be created that the  granted should be  industry has never  eliminated? Curve offered? Raise Which factors should  be raised well above  the industry’s  standard?www.blueoceanstrategy.com © Kim & Mauborgne
  • 7. Minimizing risks & maximizing opportunities in  formulation & executing blue ocean creation Formulation Principles Formulation Risks Reconstruct market boundaries Search Risk Focus on the big picture, not the numbers Planning Risk  Reach beyond existing demand Scale Risk Get the strategic sequence right Business Model Risk Execution Principles Execution Risks Overcome key organizational hurdles Organizational Risk Build execution into strategy Management Riskwww.blueoceanstrategy.com © Kim & Mauborgne
  • 8. blue ocean strategy ® How to create uncontested market space and  make the competition irrelevant.www.blueoceanstrategy.com © Kim & Mauborgne