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Wharton Talk: Media Transformation

by Supernova Conference on Jun 27, 2008

1,187 views

Joel Waldfogel (Chair, Business and Public Policy, The Wharton School) at Supernova2008

Joel Waldfogel (Chair, Business and Public Policy, The Wharton School) at Supernova2008

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Wharton Talk: Media Transformation — Presentation Transcript

Threats and Opportunities in Media: Piracy and Pricing Joel Waldfogel The Wharton School University of Pennsylvania Supernova 2008 June 18, 2008
New Challenges and Opportunities for Media Products ! Piracy as threat to appropriability ! Pricing to the rescue?
New Technologies ! Service flow from media at all-time high ! But it’s hard to control distribution ! Music, movies,TV, games,… ! How can sellers appropriate consumers’ valuation? ! Threats to all media
Unauthorized Distribution and Sales ! Not obvious whether “file sharing” is a friend or a foe ! Substitution or stimulation ! Interesting differences across media ! Music ! Movies ! Television