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Threats and Opportunities in
Media: Piracy and Pricing
   Joel Waldfogel
   The Wharton School
   University of Pennsylvan...
New Challenges and Opportunities
for Media Products
 ! Piracy as threat to appropriability
 ! Pricing to the rescue?
New Technologies

 ! Service   flow from media at all-time high
 ! But it’s hard to control distribution
   !   Music, mov...
Unauthorized Distribution and Sales

 ! Not  obvious whether “file sharing” is a
   friend or a foe
   !   Substitution or...
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
Wharton Talk: Media Transformation
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Wharton Talk: Media Transformation

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Joel Waldfogel (Chair, Business and Public Policy, The Wharton School) at Supernova2008

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Transcript of "Wharton Talk: Media Transformation"

  1. 1. Threats and Opportunities in Media: Piracy and Pricing Joel Waldfogel The Wharton School University of Pennsylvania Supernova 2008 June 18, 2008
  2. 2. New Challenges and Opportunities for Media Products ! Piracy as threat to appropriability ! Pricing to the rescue?
  3. 3. New Technologies ! Service flow from media at all-time high ! But it’s hard to control distribution ! Music, movies,TV, games,… ! How can sellers appropriate consumers’ valuation? ! Threats to all media
  4. 4. Unauthorized Distribution and Sales ! Not obvious whether “file sharing” is a friend or a foe ! Substitution or stimulation ! Interesting differences across media ! Music ! Movies ! Television
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