Wharton Talk: Monetization Eric Clemons

by Supernova Conference on Jun 27, 2008

Eric Clemons (Professor, Operations & Information Management, The Wharton School) at Supernova2008

Eric Clemons (Professor, Operations & Information Management, The Wharton School) at Supernova2008

Robert Eastwood referrals is the affiliate model...i wanted some more fresh ideas here 3 years ago Reply
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Monetizing the Net: Creating Proﬁts through Anything but Advertising! Eric K. Clemons clemons@wharton.upenn.edu Information Strategy & Economics The Wharton School 17 June 2008 Eric K. Clemons © June 2008 1
Context Why must all content be free? Why must all revenue from the ‘net be based on advertising? “Planet of the Advertisers” And the extinction of the Irish Red Elk The search for alternative revenue models And the challenges this will pose to strategy, management, and systems 2