Monetizing the Net:
Creating Profits through
Anything but Advertising!
                                   Eric K. Clemons
 ...
Context
 Why must all content be free?
 Why must all revenue from the ‘net be
 based on advertising?
    “Planet of the Ad...
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
Wharton Talk: Monetization Eric Clemons
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Wharton Talk: Monetization Eric Clemons

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Eric Clemons (Professor, Operations & Information Management, The Wharton School) at Supernova2008

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  • referrals is the affiliate model...i wanted some more fresh ideas here
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Wharton Talk: Monetization Eric Clemons

  1. Monetizing the Net: Creating Profits through Anything but Advertising! Eric K. Clemons clemons@wharton.upenn.edu Information Strategy Economics The Wharton School 17 June 2008 Eric K. Clemons © June 2008 1
  2. Context Why must all content be free? Why must all revenue from the ‘net be based on advertising? “Planet of the Advertisers” And the extinction of the Irish Red Elk The search for alternative revenue models And the challenges this will pose to strategy, management, and systems 2

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