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The Present and Future
              of
Personalized Recommendations


      Kartik Hosanagar
Personalized Retail
Personalized Radio
Personalized News
3rd Party Providers




                      Img Src: Business 2.0
Why are Recommenders Important?
Recommenders can be beneficial to both consumers and firms.


          Value to    • Lear...
Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008
Kartik Hosanagar at Supernova 2008
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Kartik Hosanagar at Supernova 2008

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Transcript of "Kartik Hosanagar at Supernova 2008"

  1. 1. The Present and Future of Personalized Recommendations Kartik Hosanagar
  2. 2. Personalized Retail
  3. 3. Personalized Radio
  4. 4. Personalized News
  5. 5. 3rd Party Providers Img Src: Business 2.0
  6. 6. Why are Recommenders Important? Recommenders can be beneficial to both consumers and firms. Value to • Learn about new products Consumers: • Sort through myriad choices Value to • Convert browser to buyers Firms: • Cross-sell • Increase loyalty Used by major Internet firms (Amazon, NetFlix, Yahoo!)
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