Kartik Hosanagar at Supernova 2008
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Kartik Hosanagar at Supernova 2008 - Presentation Transcript
- The Present and Future of Personalized Recommendations Kartik Hosanagar
- Personalized Retail
- Personalized Radio
- Personalized News
- 3rd Party Providers Img Src: Business 2.0
- Why are Recommenders Important? Recommenders can be beneficial to both consumers and firms. Value to • Learn about new products Consumers: • Sort through myriad choices Value to • Convert browser to buyers Firms: • Cross-sell • Increase loyalty Used by major Internet firms (Amazon, NetFlix, Yahoo!)
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