Kartik Hosanagar at Supernova 2008
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  • 1. The Present and Future of Personalized Recommendations Kartik Hosanagar
  • 2. Personalized Retail
  • 3. Personalized Radio
  • 4. Personalized News
  • 5. 3rd Party Providers Img Src: Business 2.0
  • 6. Why are Recommenders Important? Recommenders can be beneficial to both consumers and firms. Value to • Learn about new products Consumers: • Sort through myriad choices Value to • Convert browser to buyers Firms: • Cross-sell • Increase loyalty Used by major Internet firms (Amazon, NetFlix, Yahoo!)