Deriving Value from Consumer Networks
University of Pennsylvania
June 17, 2008
Joint work with: Bob Bell, Deepak Agarwal, Foster Provost, Chris
– Nodes represent transactors
– Edges are explicit transactions
How can firms use data on explicit
consumer networks to improve
For example, in order to rank customers by
likelihood of …
Response to a target marketing offer
Donating to a cause
Spreading information about a product
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.