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The four-step approach to the groundswell
 

The four-step approach to the groundswell

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Charlene Li (VP & Principal Analyst, Forrester Research) at Supernova2008

Charlene Li (VP & Principal Analyst, Forrester Research) at Supernova2008

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    The four-step approach to the groundswell The four-step approach to the groundswell Presentation Transcript

    • The four-step approach to the groundswell P People Assess your customers’ social activities O Objectives Decide what you want to accomplish S Strategy Plan for how relationships with customers will change T 1 Technology Decide which social technologies to use Entire contents © 2008  Forrester Research, Inc. All rights reserved.