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The four-step approach to the groundswell

by Supernova Conference on Jun 27, 2008

1,328 views

Charlene Li (VP & Principal Analyst, Forrester Research) at Supernova2008

Charlene Li (VP & Principal Analyst, Forrester Research) at Supernova2008

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The four-step approach to the groundswell — Presentation Transcript

The four-step approach to the groundswell P People Assess your customers’ social activities O Objectives Decide what you want to accomplish S Strategy Plan for how relationships with customers will change T 1 Technology Decide which social technologies to use Entire contents © 2008 Forrester Research, Inc. All rights reserved.