Superfast Business - The Future of Digital Business

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Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.

The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.

Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.

w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593

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Superfast Business - The Future of Digital Business

  1. 1. The future is now Technology trends for business Kate Doodson Cosmic @cosmickated Serco Internal
  2. 2. What is superfast business? • Superfast Business is a European Funded programme of fully funded business support for SMEs • Delivered by Peninsula Enterprise, working with the Local Authorities & Connecting Devon & Somerset broadband rollout project Serco Internal
  3. 3. Superfast Business Support • Business advice and specialist support to help growth businesses maximise the opportunities of Superfast Broadband and associated technologies. • Businesses can get support to: – – – – – – – – Developing an ICT strategy Developing your ICT network/ infrastructure Engaging new and existing customers Collaboration Client Relationship Management Systems Flexible working Moving your business to the Cloud Business Continuity • Eligibility criteria apply to businesses accessing the service Serco Internal
  4. 4. Support Available – 12 hours of support
  5. 5. Next Steps 1. Register on our website (which incorporates the Knowledge Hub). www.superfastbusiness.co.uk to unlock access to a range of resources and materials 2. Check your eligbility 3. Let us know what areas of ICT and technology you might be interested in Developing an ICT strategy Developing your ICT network/ infrastructure Engaging new and existing customers Collaboration Client Relationship Management Systems Flexible working Moving your business to the Cloud Business Continuity 4. Talk to our Client Relationship Co-ordinator to check your eligibility and arrange an appointment with one of our dedicated Business Advisers Serco Internal
  6. 6. http://www.youtube.com/watch?v=G7KZR9 NwKQQ Serco Internal
  7. 7. Stay up to date • www.superfastbusiness.co.uk • twitter @superfastbiz • Facebook www.facebook.com/superfastbiz • join our LinkedIn group 'Superfast Business SW' • info@superfastbusiness.co.uk • 0845 603 8593 Serco Internal
  8. 8. The future is now Technology trends for business Kate Doodson Cosmic @cosmickated Serco Internal
  9. 9. Serco Internal
  10. 10. Serco Internal
  11. 11. Business is Changing UK ? Serco Internal
  12. 12. Business with no change? 2012 Physical CDs - ½ million Serco Internal Downloads –183m
  13. 13. % of sales online 33% of UK Sales £2 billion – digital 6% of UK Sales £2.6 billion Financial Times subscriptions : 316k digital vs 286k print Serco Internal 17% - book revenues online
  14. 14. So what’s happening to business? Serco Internal
  15. 15. Trend #1: Mobile Serco Internal
  16. 16. 4th age of technology Productivity - Office 2. Network - connection 3. Digital – 2.0 connection through web 4. Post PC – tablet and mobile 1. Serco Internal
  17. 17. Gaining the mobile customer http://www.youtube.com/watch?v=GRiwUCXPo8U Serco Internal
  18. 18. Mobile buying power • Loyalty cards • Discount codes Phones will be our wallets • Credit and debit • Google wallet • Near field Communication Serco Internal
  19. 19. Mobile sales And we can receive payments from cards…. 2.75% per swipe for Visa, American Express, MasterCard and Discover. No contracts, monthly fees or merchant accounts. Funds are deposited into bank account the next day. Serco Internal
  20. 20. Serco Internal
  21. 21. Mobile marketing • We can check in… • Facebook – Check-in to your business – Appears in friend’s feeds • And advertise alongside checkin – Voucher discounts and deals • Foursquare – Check-in – Vouchers and deals Serco Internal
  22. 22. • http://www.wikitude.com/tour/wikitude-world-browser Use your camera as a browser…. Serco Internal
  23. 23. Engaging customers through Augmented Reality: L’Occitane, beauty manufacturer have embraced Augmented reality, using it within their printed brochures and in store for additional experiences and instant purchase Serco Internal
  24. 24. Retaining customers through Augmented Reality: Mitsubushi have used AR to create support for installers replacing and repairing air conditioning units http://www.youtube.com/watch?v=iz4ykMn3UR4 Serco Internal
  25. 25. Aurasma http://blippar.com Create your own…and … tap-to-buy Serco Internal
  26. 26. tech teaser Wearable tech- smart watches Archos Samsung Galaxy Gear Martian Serco Internal Pebble
  27. 27. Wearable tech- Google Glass Serco Internal
  28. 28. HUD Serco Internal
  29. 29. Trend #2: Clouds for Everyone Cloud computing: storing and accessing data and programs over the Internet instead of your computer's hard drive Serco Internal
  30. 30. The Cloud provides ‘on demand’ Stores your content in the cloud and wirelessly pushes all of it to your other devices that you are logged into…… Current estimate.. by the end of 2014more than 75% of UK businesses will be using cloud services. Serco Internal
  31. 31. Cloud • Changing staff behaviour • Anytime anywhere access to – – – – Files Email Staff communications Customer communications Serco Internal
  32. 32. Key features • Replace capital costs with revenue costs • Flexible – scale up and down easily • Can reduce computer power • Need computer and connection • Good broadband/3G/4G • Highly secure Serco Internal
  33. 33. Cloud deployment models – Public, private, hybrid Serco Internal
  34. 34. • Cloud computing is not about • your hard drive. That’s local storage and computing. Working off your hard drive is how the computer industry functioned for decades. • having a dedicated hardware server in residence. Storing data on a home or office network does not count as utilizing the cloud. Serco Internal
  35. 35. Serco Internal Starts at £3.30 a month
  36. 36. Serco Internal
  37. 37. NEED NEW BRANDING Starts at £6.50 Serco Internal
  38. 38. Office 365 Serco Internal
  39. 39. Serco Internal
  40. 40. Pick and mix approach….. podio http://www.xero.com/uk/add-ons/ Serco Internal
  41. 41. Security • Independently verified • Microsoft Office 365 is compliant with ISO 27001, EU Model clauses, HIPAA BAA, and FISMA, and it is verified by third-party auditors. Learn more. • Built-in security • Office 365 offers robust built-in security features for all customers and optional controls that enable customers to customize their security preferences. Learn more. • Service continuity • Office 365 provides a guaranteed 99.9% uptime, financially backed SLA. Learn more. Serco Internal
  42. 42. Trend #3: We’ll be even more social Serco Internal
  43. 43. In the UK? • 31,415,640 Facebook users • Average age? • 10,000,000 Twitter users • Average age? • % mobile active? Serco Internal
  44. 44. Video please? • Becoming so important • Product descriptions, visualisations • Expert analysis, talks • Case studies, testimonials Becoming significant in Search Results You Tube Education • iTunes U •Major universities •Khan Academy •You Tube Democracy Serco Internal
  45. 45. Serco Internal 1 million 11 million
  46. 46. Video first strategy • Gets to people on an emotional level… • Video – for sales and marketing • Product descriptions, visualisations • Expert analysis, talks • Case studies, testimonials Becoming significant in Search Results Pre sales – research Post sales - support Serco Internal
  47. 47. Customer support Creating video content for customer retention: Sony Xperia have created a YouTube channel of all their support and advice guides. Serco Internal
  48. 48. Serco Internal
  49. 49. Serco Internal
  50. 50. Pinterest Pinterested? 75million users • 2/3rds of holiday destination choices from the female of the house And • 70% of Pinterest users are female Serco Internal
  51. 51. Serco Internal
  52. 52. Serco Internal
  53. 53. • Destination specific boards – Things to do in… – Kids days out in…. – Luxury days out in…. – Girls breaks in ….. Serco Internal
  54. 54. • Take advantage of your existing audience. By cross-promoting your profile over Facebook, Twitter and email. • Drive traffic with specific keywords. Make sure you have a memorable user name and keyword phrases in boards and pin descriptions • Create sharable content. To drive traffic to your site, make sure the content from your domain is pinnable. By simply using high-quality images with the pin it button, you make it easy for users to spread the word about your area. • Create destination boards and dream boards and ideas boards Serco Internal
  55. 55. Serco Internal
  56. 56. Serco Internal
  57. 57. Serco Internal
  58. 58. Serco Internal
  59. 59. Serco Internal
  60. 60. How much Klout do you have? Serco Internal
  61. 61. Trend #4: Information is getting bigger Serco Internal
  62. 62. The internet of things….. – Moving from an internet of information, images & people to an internet of things – Intelligent systems connected through the internet – Embedded sensors monitoring and talking to us – Machine to machine communication– traffic jam? GPS will automatically change route Serco Internal
  63. 63. • The internet of things….. • Embedded sensors monitoring and talking to us Serco Internal
  64. 64. The conscious home…. Google buys nest Investment in core gadget is ending – new investment wearables and IoT Serco Internal
  65. 65. Serco Internal
  66. 66. Big Data • Information is big - Big Data. • More things on the internet than people • How can we make the most of this? Collate info & use this to predict future client behaviour? Serco Internal
  67. 67. • We are creating 2.5 billion GB of data every day • In the last 2 years we have created 90% of the data on the planet Serco Internal
  68. 68. Serco Internal
  69. 69. Predictive Analytics • Why is data now so important? • Because it can predict behaviours • Tesco– can predict the exact day customers will return and the amount they will spend within £10 for around 20% of their customers • issues100m personalised coupons at checkout. PA has increased redemption rates x 4 times. • Mobile phone company – have successfully predicted mobile subscribers that are 10x more likely than average to cancel • HP – PA models generate ‘flight risk’ score for all employees. Estimates $300m savings Serco Internal
  70. 70. Small businesses? Social analysis + web analytics + CRM data + email data+ support queries = Big data Customer’s behaviours, recruitment, product testing, market testing, product lifecycles, product usage Open Data from Governments and public services may open new customer insights, new services, new products Serco Internal
  71. 71. LA Police Review 13 million past crimes to predict current behavior Serco Internal
  72. 72. Discussion • Mobile • Cloud • Social • Big data Serco Internal
  73. 73. Further information www.superfastbusiness.co.uk kate@cosmic.org.uk 0845 094 6108 @cosmickated Serco Internal

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